Experience

Bennett Day School

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• Director of Marketing

  • Jul 2022 - Present

• Marketing Manager

  • Aug 2020 - Jul 2022

• Senior Marketing Associate

  • Jun 2019 - Jul 2020



LaSalle Network

• United States
• Staffing and Recruiting
• 300 - 400 Employee

• Senior Marketing Coordinator

  • Jan 2019 - May 2019

• Marketing Coordinator

  • Jun 2017 - Jan 2019

  -Create print, digital and direct marketing materials that aid business development -Work with outside vendors to order and create branded material, advertise and vet potential partnerships -Apply for speaking opportunities and culture- and revenue-based awards/recognitions -Design, send and monitor weekly, bi-weekly and monthly e-newsletters directed to both internal and external audiences -Built Communication Site on SharePoint to serve as an internal intranet -Owned the… Show more -Create print, digital and direct marketing materials that aid business development -Work with outside vendors to order and create branded material, advertise and vet potential partnerships -Apply for speaking opportunities and culture- and revenue-based awards/recognitions -Design, send and monitor weekly, bi-weekly and monthly e-newsletters directed to both internal and external audiences -Built Communication Site on SharePoint to serve as an internal intranet -Owned the re-branding of our internal mentor program (including the program name and expectations, informational brochure, one-sheet and pre and post surveys) and analyzed survey results to gauge program effectiveness



Drake Love Your Melon Campus Crew

• Public Relations Chair

  • May 2016 - May 2017

  -Increased brand recognition and sales through digital and on-the-ground marketing efforts -Created visual and written content for website and social media platforms -Optimized Facebook presence through continued analysis of page insights -Increased brand recognition and sales through digital and on-the-ground marketing efforts -Created visual and written content for website and social media platforms -Optimized Facebook presence through continued analysis of page insights



Drake University

• United States
• Higher Education
• 700 & Above Employee

• Student Ambassador

  • Aug 2014 - May 2017

  -Communicated and reflected the mission of Drake University to prospective students and their families -Provided exceptional and informative tours of campus catered to each student's specific interests -Created content for and sent email campaigns to 400+ prospective students on a monthly basis -Arranged campus visits and answered questions from prospective students and their parents on the phone -Made meaningful connections with students and their families, following up at various… Show more -Communicated and reflected the mission of Drake University to prospective students and their families -Provided exceptional and informative tours of campus catered to each student's specific interests -Created content for and sent email campaigns to 400+ prospective students on a monthly basis -Arranged campus visits and answered questions from prospective students and their parents on the phone -Made meaningful connections with students and their families, following up at various touch points between the initial tour and college decision -Represented Drake University by speaking at prospective and admitted student events on campus and at alumni events across the Midwest Show less -Communicated and reflected the mission of Drake University to prospective students and their families -Provided exceptional and informative tours of campus catered to each student's specific interests -Created content for and sent email campaigns to 400+ prospective students on a monthly basis -Arranged campus visits and answered questions from prospective students and their parents on the phone -Made meaningful connections with students and their families, following up at various… Show more -Communicated and reflected the mission of Drake University to prospective students and their families -Provided exceptional and informative tours of campus catered to each student's specific interests -Created content for and sent email campaigns to 400+ prospective students on a monthly basis -Arranged campus visits and answered questions from prospective students and their parents on the phone -Made meaningful connections with students and their families, following up at various touch points between the initial tour and college decision -Represented Drake University by speaking at prospective and admitted student events on campus and at alumni events across the Midwest Show less



Des Moines Performing Arts

• United States
• Entertainment
• 1 - 100 Employee

• Marketing Intern

  • May 2016 - Dec 2016

  -Conducted research and facilitated outreach within community to expand database and further niche marketing efforts and increase ticket sales -Monitored, organized and reported results from media monitoring platforms -Developed and managed social media campaigns on platforms that reached 100,000+ each week -Wrote and proofread news releases for upcoming events -Worked directly with graphic designer to create marketing collateral -Conducted research and facilitated outreach within community to expand database and further niche marketing efforts and increase ticket sales -Monitored, organized and reported results from media monitoring platforms -Developed and managed social media campaigns on platforms that reached 100,000+ each week -Wrote and proofread news releases for upcoming events -Worked directly with graphic designer to create marketing collateral



Spina Bifida Association of Iowa

• Non-profit Organizations
• 1 - 100 Employee

• Public Relations Intern

  • Jun 2016 - Oct 2016

  -Worked directly with webmaster to improve website aesthetics and functionality -Created visual and written content for blog and social media platforms -Conceptualized and executed Instagram campaign for organization's largest annual event -Digitized forms to increase efficiency -Worked directly with webmaster to improve website aesthetics and functionality -Created visual and written content for blog and social media platforms -Conceptualized and executed Instagram campaign for organization's largest annual event -Digitized forms to increase efficiency



80/35 Music Festival

• Des Moines, Iowa Area

• Marketing Intern

  • Apr 2016 - Jul 2016

  -Conceptualized and coordinated unique on-the-ground marketing efforts -Created engaging pre-festival and day-of content for all social platforms -Conceptualized and coordinated unique on-the-ground marketing efforts -Created engaging pre-festival and day-of content for all social platforms



Drake Student Activities Board

• Drake University

• Marketing Executive Officer

  • May 2015 - May 2016

  -Worked with the president and programming executive officer to manage the planning and execution of campus events/activities -Directed and assisted the six members on my Marketing Team (Organizational Development, Public Relations and Graphic Design) -Planned for and lead bi-weekly Marketing Team meetings -Created all visual and written content for Facebook, Twitter, Instagram and Snapchat -Facilitated re-brand of the organization -Worked with the president and programming executive officer to manage the planning and execution of campus events/activities -Directed and assisted the six members on my Marketing Team (Organizational Development, Public Relations and Graphic Design) -Planned for and lead bi-weekly Marketing Team meetings -Created all visual and written content for Facebook, Twitter, Instagram and Snapchat -Facilitated re-brand of the organization



Drake Student Activities Board

• Drake University

• Secretary

  • May 2014 - Jan 2015

  -Managed the SAB email account and voicemail and communicated relevant messages to the appropriate committee -Recorded the minutes at weekly meetings -Connected with businesses and organizations in the community to acknowledge past and encourage future partnerships -Collaborated with the board to put on "The Taste of Des Moines" (event in which 200+ Drake students sampled food and drink donated from 11 local restaurants) -Managed the SAB email account and voicemail and communicated relevant messages to the appropriate committee -Recorded the minutes at weekly meetings -Connected with businesses and organizations in the community to acknowledge past and encourage future partnerships -Collaborated with the board to put on "The Taste of Des Moines" (event in which 200+ Drake students sampled food and drink donated from 11 local restaurants)



Medina Country Club

• Medina, MN

• Head Lifeguard (Seasonal)

  • May 2012 - Aug 2014



Holiday Inn Arbor Lakes

• Maple Grove, MN

• Lifeguard

  • Jun 2011 - Aug 2014