Samantha Peters
Marketing Director at Certero- Claim this Profile
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Bio
Experience
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Certero
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United Kingdom
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Software Development
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1 - 100 Employee
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Marketing Director
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Jan 2021 - Present
Marketing Director at Certero. Responsible for the global marketing strategy and execution.
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Digital Marketing Manager
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Jan 2017 - Jan 2021
Warrington, United Kingdom Digital Marketing Manager at Certero. Responsible for developing and implementing the SEO strategy for the company ensuring highly ranked listing in a competitive market. Creation of all digital marketing material which includes videos, email templates and online advertisements. Developing and implementing all PPC campaigns across various channels including Adwords, Facebook, Twitter and Linkedin. Creation and implementation of brand guidelines. Certero is a leader in the development… Show more Digital Marketing Manager at Certero. Responsible for developing and implementing the SEO strategy for the company ensuring highly ranked listing in a competitive market. Creation of all digital marketing material which includes videos, email templates and online advertisements. Developing and implementing all PPC campaigns across various channels including Adwords, Facebook, Twitter and Linkedin. Creation and implementation of brand guidelines. Certero is a leader in the development, delivery and enablement of Cloud-ready, easy to use, enterprise-level solutions that modernize IT hardware & software asset management and help drive organizational transformation. Easy to do business with and applying our unique architectural advantage, complemented by world-class services, we deliver single pane of glass visibility and control across even the most complex estate, from mobile to mainframe. “With Certero, it’s just a better experience”
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Marketing Executive
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Jan 2016 - Jan 2017
Warrington, United Kingdom Marketing Executive at Certero. Responsible for developing and implementing the SEO strategy for the company, creation of digital marketing material which includes videos, email templates and advertisements. Developing and implementing all PPC campaigns across various channels including Adword, Facebook, Twitter and Linkedin.
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Magnet Store Ltd
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Wholesale Metals and Minerals
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1 - 100 Employee
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Co-Owner & Director
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Aug 2017 - Present
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The Centre For Recording Achievement
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United Kingdom
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Higher Education
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1 - 100 Employee
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Events Coordinator, Website Management and Administration
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Apr 2013 - Jan 2016
Wigan, United Kingdom - General administration duties; creating reports, surveys, telephone duties, organization of meetings, taking minutes, product ordering, filing, letter typing. - Direct reporting to company director; arranging meetings both online and face to face, taking minutes, providing summaries, acting as a gatekeeper to incoming calls, arranging lunches for meetings. - Organization of event from start to end; sourcing venues, negotiating prices, invoicing, using CRM database, building day… Show more - General administration duties; creating reports, surveys, telephone duties, organization of meetings, taking minutes, product ordering, filing, letter typing. - Direct reporting to company director; arranging meetings both online and face to face, taking minutes, providing summaries, acting as a gatekeeper to incoming calls, arranging lunches for meetings. - Organization of event from start to end; sourcing venues, negotiating prices, invoicing, using CRM database, building day schedule, promotion of event, daily running of event. - Creating academic publications and monthly news bulletins; Contacting writers, formatting work, proof reading, producing and designing graphics, editing referencing. - Production of reports for the European Commission; Analysis of statistics, justifying expenditure, producing time sheets, reviewing milestones. - Full social media maintenance for the company and sub project of the company; raising the company profile, direct targeting of new clients, interacting with followers, sourcing relevant information to publish. - Maintaining the back end of the website; correcting broken links, ensuring search engine optimization, uploading new documents, embedding videos, full Joomla usage. Show less
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Manager of Administration
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May 2009 - Aug 2012
Leigh - Administration duties; including telephone, complaint handing, filing and general office paperwork. - Man management of a team; Task scheduling, delegation of tasks to best served members of staff, setting milestones, disciplinarian. - Event planning; venue sourcing, sourcing prize donation, guest lists, catering organization. - Course design; course content design, photographing for course content, videoing. - Website management; uploading content to the website, creating… Show more - Administration duties; including telephone, complaint handing, filing and general office paperwork. - Man management of a team; Task scheduling, delegation of tasks to best served members of staff, setting milestones, disciplinarian. - Event planning; venue sourcing, sourcing prize donation, guest lists, catering organization. - Course design; course content design, photographing for course content, videoing. - Website management; uploading content to the website, creating artwork, Word Press - Sourcing new clients; contacting businesses, arranging appointments, negotiation of services.
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Teaching Assistant
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Jan 2008 - Aug 2011
Wigan Teaching Assistant for BSL courses throughout the Wigan borough. My roles included encouraging and motivating students to participate in group activities and preparing lessons and paper work. Demonstrating signs and conversations & greeting students and meeting their needs. Giving short presentation in front of groups.
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Legal Access Point Sales Representative
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Nov 2011 - Jan 2012
Ormskirk - Generating leads; approaching customers, booking appointments, signing up to membership scheme. - Providing legal advice; providing basic legal advice to members of the public
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Education
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Edge Hill University
Masters by Research, Mediated Empathy, NGO's, Emotion and the Social Bond, Shame and Honour -
Edge Hill University
Sociology, Social Sciences -
Wigan and Leigh College
A Levels, Sociology, Psychology, Law, History, Biology