Experience

Gusto Collective Singapore (previously Mercury Integrated)

• Marketing Services
• 1 - 100 Employee

• Senior Account Executive

  • Jul 2023 - Present

• Account Executive

  • Mar 2022 - Jul 2023

  - Managing/managed top fashion brands like Burberry, kate spade new york- Managing/managed top beauty brands like Kiehl's, Shiseido and Tom Ford Beauty- Planned and participated in notable events such as Burberry TB Summer Monogram @ Tanjong Beach Club, kate spade new york Store Reopening @ The Shoppes at Marina Bay Sands, Ralph's Club @ Manhattan Bar, Kiehl's Calendula Mart @ Sunday Folks Holland Village, Kiehl’s NYC Subway Skincare Discovery Pop-up @ ION Orchard, Kiehl's Dermatologist Solutions Discovery Event @ 39+ Art Space, Shiseido Eudermine Activate Your Power Launch @ Raffles Arcade Show less

• Junior Account Executive

  • Dec 2021 - Feb 2022

  • Monitor the media, including newspapers, magazines, online, broadcasts, newswires, social media and blogs, for clients' news and coverage• Drafting of press materials and other collaterals including press release, bios, fact sheet, social media campaign briefs, website copy, etc.• Pitch stories and features to the media based on approved pitching grid/plan• Promptly respond to enquiries and liaising with Clients, Media and Social Media influencers• Ideation, execution and dissemination of press kits and creative seeding kits• Attend, participate and provide support at client events, meetings, media events, and brainstorming sessions as required• Assist in the managing of Social Media campaigns and activities for clients• Work with Social Media influencers to create relevant and engaging content to reach clients’ target audience• Assist in the creation, curation, production and management of Social Media campaigns including photoshoots, video productions, etc• Compile report for clients, analyse results and provide regular updates• Coordinate and facilitate clients’ samples/products for photoshoots, appearance, loans and other PR events• Help in keeping an accurate inventory of clients’ samples, prepare loan forms, facilitate delivery to media and follow up for sample returns Show less

• Account Coordinator

  • Sep 2021 - Nov 2021

  Attended, participated and provided support at client events, meetings, media sessions, and brainstorming sessions as requiredAssisted with the development, research and updating of media lists Assisted with the production of press releases and press kitsAssisted with administrative duties including sorting, collating, mailings and other administrative functions as assignedHelped in keeping an accurate inventory of clients’ samples, prepare loan forms, facilitate delivery to media and follow up for sample returnsContinuously monitored the media, including newspapers, magazines, online, broadcasts, newswires, social media and blogs, for clients coveragePrepared clients’ reports based on format given Show less



The Hoffman Agency

• United States
• Insurance
• 1 - 100 Employee

• Assistant Account Coordinator | Public Relations Intern

  • Jan 2020 - Jul 2020

  - Discuss the business objectives - Proofreading to produce accurate and high-quality work - Contributing fresh ideas to overall brief - Working together with the team to support multiple clients simultaneously - Dynamic interactions with clients and media to ensure best possible coverage Accounts: Cisco SMB, HireRight, Health Management Institute and StarMed Specialist Centre, SMUIIE, Twitter, THAIFEX - Anuga Asia 2020 - Discuss the business objectives - Proofreading to produce accurate and high-quality work - Contributing fresh ideas to overall brief - Working together with the team to support multiple clients simultaneously - Dynamic interactions with clients and media to ensure best possible coverage Accounts: Cisco SMB, HireRight, Health Management Institute and StarMed Specialist Centre, SMUIIE, Twitter, THAIFEX - Anuga Asia 2020



(x)clusive

• Belgium
• Wholesale

• Contributor

  • Oct 2019 - Dec 2019

  Contributing articles related to Korean entertainment events in Singapore Contributing articles related to Korean entertainment events in Singapore



Daily Vanity Pte Ltd

• Contributor

  • Oct 2018 - Feb 2019

  Contributing articles to Daily Vanity and Avenue One Attend product launches, review new products/services Contributing articles to Daily Vanity and Avenue One Attend product launches, review new products/services



GUESS?, Inc.

• United States
• Construction

• Retail Associate

  • Jan 2019 - Jan 2019

  Customer service Maintain store cleanliness Manage clothing stocks Customer service Maintain store cleanliness Manage clothing stocks



FTV cosmetics

• Personal Care Product Manufacturing
• 1 - 100 Employee

• Retail Associate

  • Jul 2018 - Jul 2018

  Sales Customer Service and Approaching Sales Customer Service and Approaching



Boost Juice Bars Singapore

• Retail
• 1 - 100 Employee

• Team Member

  • Jan 2017 - Jun 2018

  Customer Service Cashiering Food and Beverage Certification Customer Service Cashiering Food and Beverage Certification