Experience

FCS

• United States
• Environmental Services
• 1 - 100 Employee

• Marketing Associate

  • May 2021 - Present



Macy's

• United States
• Retail
• 700 & Above Employee

• Regional Marketing Events Manager

  • Aug 2016 - Apr 2020

  Develops and executes marketing campaigns and event proposals encompassing seasons, current trends, demographics, and new and upcoming talent. Produces marketing copy and collateral for digital ads, email campaigns, radio, in-store formats and more. Manages regional finance including seasonal forecasts of budgets. Reports results of event marketing campaigns to determine ROI. Cultivates and maintains relationships with sponsors, strategic partners, industry professionals, and vendors. • Increased sales revenue by 7% for Fall 2016 season through securing new and upcoming Instagram and YouTube influencers. • Increased event attendance by 13% for Fall 2016 season by expanding marketing platforms including free online sources. • Offset regional Spring 2017 budget by 4% through negotiation and vendor partnership. • Researched and obtained celebrity talent including top chefs, professional athletes, fashion icons, influencers, etc. Show less



Target

• United States
• Retail
• 700 & Above Employee

• Executive Manager

  • Jun 2015 - Aug 2016

  Ensured all daily, monthly, and annual sales goals were met and exceeded through planning, implementing, and talent management. Worked on creative marketing and merchandising projects to ensure they met business needs by utilizing current trends, seasons, events, holidays, etc. Assessed and evaluated talent to develop leadership abilities of supervisors to encourage promotions. Managed payroll and district expenses to ensure team stayed within given budget. Planned and coordinated corporate events. • Delivered 5.5% departmental sales growth YTD through proper planning, creative execution, and talent management. • Planned and led training seminar for district Visual Merchandisers resulting in 6% increase in sales for 8 Target stores. • Strategically planned and placed product for interactive shopping experience, which generated 2% increase in upsells. • Planned and coordinated volunteer events and campaigns to raise money resulting in beating our fundraising goal of $14,000 YTD. Show less



Best Choice Products

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Marketing Associate

  • Jul 2014 - Jun 2015

  Evaluated the comparative results of advertising campaigns to determine the most effective strategy for each product. Managed all social media platforms, including forums, blogs, and social networking sites. Created marketing strategies within specific marketplaces to improve overall sales. Managed and monitored online shopping marketplaces including Wal-Mart, eBay, Amazon, Sears, etc. Analyzed data and set monthly goals to determine the usage of advertisement and ad placement. Forecasted online deals and promotions within specific marketplaces directly with account representatives. Helped improve listing quality across all marketplaces through item specificity and review quality. • Delivered 25% sales growth YTD through development of innovative marketing strategies and creation of effective online sales materials. • Designed compelling website that successfully attracted consumers that resulted in dramatic increase in sales, and increase in margin by eliminating marketplace expenses. • Improved customer relationships by creating a customer feedback database that helped to identify problem areas and provide better customer service. Show less