Samantha Mellows MTMI

Director of Visitor Experience and Enterprise at Lincoln Cathedral
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Location
UK

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David Dobbie

Samantha has been very supportive in the campaigns to improve the train service to Gainsborough Central Station, the development of a Viking Event around the day of Sweyn Forkbeards death on 3rd Feb. and the setting up of a Town Twinning committee. She is a great asset to Gainsborough in her role as Town Manager.

Lauren Hoodless

Sam was a great student at University. She was eager to learn about the Tourism Industry and worked extremely hard throughout the four years - completing her degree successfully. Sam was great to work with, not only was she extremely knowledgeable and constantly on the ball with her assignments but she was always ready to help her fellow students and was such a positive influence due to her work ethic! Her hard work definitely paid off, gaining her an excellent degree!

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Credentials

  • Award for Personal Licence Holders
    -
    Jun, 2018
    - Sep, 2024
  • Emergency first aid at work
    St John Ambulance
  • IOSH managing safely
    RRC International
  • L3 Award in Education & Training
    Lincoln College
  • Mental Health first aider
    Mental Health First Aid (MHFA) England

Experience

    • United Kingdom
    • Religious Institutions
    • 1 - 100 Employee
    • Director of Visitor Experience and Enterprise
      • Feb 2022 - Present

    • Business Development Manager
      • Sep 2017 - Feb 2022

      Direct line management: Marketing and communicationsVenue hire and events managementFund developmentVisitor Experience (before 2019 maternity leave) Key responsibilities:Leading the Business Services Team to develop existing and identify new opportunities to generate income to support the core purpose of the Cathedral and help secure its future, through the delivery of events, fundraising and venue hireEnhance the visitor experience to provide a consistently high-quality and customer service driven welcome and experience to all who arrive at the Cathedral and for the duration of their visit, whether they have visited as a tourist or to attend worshipDeveloping and implementing strategies, plans and policies to support the strategic aims set out by the Dean and Chapter, including the Cathedral admission pricing policy, marketing strategy and venue hire policy.To position strategically the Cathedral as a world class visitor attraction and widen its appeal both domestically and internationally, taking into account changing consumer trendsTo reach the cathedral community and beyond through collaboration with all cathedral departments; working together to increase and enhance interactions with the cathedral; encouraging positive future relationships while promoting the core purpose, sometimes in creative and subtle waysEnsure the positive reputation of the Cathedral amongst the public and with stakeholders, including the national ChurchDevelop stakeholder engagement plans to broaden the Cathedral’s partnership contacts and to develop mutually beneficial relationships

    • United Kingdom
    • Travel Arrangements
    • 1 - 100 Employee
    • Director
      • Jan 2018 - Present
    • United Kingdom
    • Information Services
    • 1 - 100 Employee
    • Membership Team Manager
      • 2016 - Sep 2017

      Responsible for the co-ordination and management of the Chamber's Membership Team by supporting the successful delivery and co-ordination of membership growth initiatives and retention plans. Key Responsibilities: • Account manager for 450+ member businesses • Develop and deliver member recruitment strategies • Develop and deliver member retention strategies • Support the delivery of member events • Day to day management of multi-disciplined team of 7 • Setting and monitoring performance targets • Budget management and income generation • Collate and present statistical reports to stakeholders • Liaise with British Chamber of Commerce re. Lobbying campaigns • Developing new partnerships with private and public sector organisations • Liaising with business contacts across all levels and sectors • Regional lead contact for international tourism project; Mayflower400

    • United Kingdom
    • Wholesale
    • Gainsborough Town Manager
      • Mar 2013 - 2016

      Key Responsibilities: • Co-ordination and management of Gainsborough Town Partnership; a partnership of organisations from the public, private and voluntary sectors. • Developing links between education and business to support future employers and workforce • Main point of contact for both indigenous businesses and potential investors. • Develop, manage and deliver business and public events • Engage with businesses from all sectors including retail, manufacturing and education. • Promote the town as a destination through marketing activities including online and print • Generate income for the Chamber of Commerce through events and membership schemes • Support community groups including voluntary groups • Regular reporting of key KPIs, budget management and statistical analysis.

    • United Kingdom
    • Government Administration
    • 1 - 100 Employee
    • Town Centre Officer
      • Sep 2012 - Mar 2013

      Working alongside commercial businesses to develop the town centres of Beeston, Stapleford, Eastwood and Stapleford (Nottinghamshire) into vibrant, attractive and safe places to work, shop and visit. Main areas of work:Developing the economic stability of the townsManaging Budgets in excess of £140k.Managing business support grant schemeAttracting new businessesDeveloping events, markets etc to increase footfall Developing meanwhile use of vacant units

    • Economic Development Officer
      • Oct 2010 - Oct 2012

      I worked over 5 main priority areas:1. Development & Investment2. Employment, Learning & Skills3. Business Support & Enterprise4. Town Centre Management5. Promotion & Marketing

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Guest Lecturer
      • Oct 2008 - Oct 2011

      Invited guest lecturer at Sheffield Hallam University, teaching first year Tourism Management students re 'Tourism in the Public Sector' Invited guest lecturer at Sheffield Hallam University, teaching first year Tourism Management students re 'Tourism in the Public Sector'

    • United Kingdom
    • Government Administration
    • 100 - 200 Employee
    • Economic Development Officer
      • Jul 2008 - Oct 2010

      * Business Support * Tourism Development * Tourism Marketing * Town Benchmarking * Website maintenance * Statistics * Business Support * Tourism Development * Tourism Marketing * Town Benchmarking * Website maintenance * Statistics

    • Tourism Assistant
      • Aug 2007 - Sep 2007

      In this placement, I worked on a range of projects, including creating a new visitor/residents pass for the area, updating the areas listings of accommodation provision and the BBC's Last Night of The Proms. I also became familiar with Desti.ne, the destination management system for the North East. In this placement, I worked on a range of projects, including creating a new visitor/residents pass for the area, updating the areas listings of accommodation provision and the BBC's Last Night of The Proms. I also became familiar with Desti.ne, the destination management system for the North East.

    • United Kingdom
    • Government Administration
    • 1 - 100 Employee
    • Tourism Assistant
      • Aug 2006 - Aug 2007

      Through this job I was involved in various aspects of the tourism industry, including marketing and promotion, budgeting, exhibitions, visitor services and events management. I also worked in liaison with the Destination Management Organisation for Somerset. Through this job I was involved in various aspects of the tourism industry, including marketing and promotion, budgeting, exhibitions, visitor services and events management. I also worked in liaison with the Destination Management Organisation for Somerset.

Education

  • Sheffield Hallam University
    BSc (Hons), Tourism Management
    2004 - 2008
  • Lincoln College gb
    Award in Education and Training, Level 3
    2015 - 2015
  • The University of Dundee
    PGcert, Local and Regional Economic Development
    2010 - 2011
  • Richmond School
    2002 - 2004
  • Bedale High School
    1997 - 2002
  • Sheffield Hallam University
    Tourism Management
  • Sheffield Hallam University
    Tourism Management

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