Samantha Marino
Marketing Executive at Oku Japan- Claim this Profile
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English Native or bilingual proficiency
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Japanese Professional working proficiency
Topline Score
Bio
Credentials
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Social Marketing Certification
HootsuiteFeb, 2019- Nov, 2024 -
Inbound Marketing
HubSpotApr, 2020- Nov, 2024 -
Google Analytics Individual Qualification
GoogleMar, 2019- Nov, 2024
Experience
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Marketing Executive
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Jan 2018 - Present
As Oku Japan's Marketing Executive, I direct the company's marketing strategy based on market analysis and work with senior management to meet company goals.Core responsibilities:•Analyze past performance to adjust strategy•Project management•Copywriting, content creation, and optimization for new and existing webpages•Utilize SEO knowledge to conduct keyword analyses and stay up to date with best practices•Track data to create reports and presentations for senior… As Oku Japan's Marketing Executive, I direct the company's marketing strategy based on market analysis and work with senior management to meet company goals.Core responsibilities:•Analyze past performance to adjust strategy•Project management•Copywriting, content creation, and optimization for new and existing webpages•Utilize SEO knowledge to conduct keyword analyses and stay up to date with best practices•Track data to create reports and presentations for senior management•Oversee website and liaise with development team•Email campaign creation and analysis•Social media content and strategy across platforms•Collaborate with agencies to increase results•Create press releases and engage in PR outreach to increase brand awareness Show more Show less
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Digital Marketing Coordinator
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Apr 2015 - Mar 2016
Core responsibilities:•Worked with marketing team to maintain and create new content for company website, blog, and social media.•Assessed customer satisfaction and responded to questions, comments and reviews from customers and readers via email and social media platforms.•Engaged with customers during promotional and social events.•Utilized analytical tools for content creation and reader retention.•Provided support within the marketing and e-commerce department.
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Education
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ARC Academy Japanese Language School
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Oakland University