Experience

Hong Kong Technology Venture Career

• Hong Kong
• Retail
• 100 - 200 Employee

• Digital Acquisition Lead

  • Mar 2021 - Present

• Senior Digital Advertising Specialist

  • Oct 2018 - Present

  • Serve as a external digital advertising consultant to recruit and educate HKTVmall merchants and FMCG’s agencies on latest digital ad products and service plan • Outline and implement digital focused media plan for clients to deliver against their campaign KPI • Oversee budget allocation on digital advertising channels, ads account operation (trouble shooting, policy violation, etc.) and ads optimization (bidding strategy, product feed optimization, etc.) • Deliver insightful post-campaign study with clients with different measurement scheme • Closely collaborate with internal I.T and APP development team on marketing platform (Salesforce, Google Analytics, PIWIK) implantation for company usage Show less

• Digital Advertising Specialist

  • Jul 2017 - Present

  • Creative content writer for HKTVmall Facebook Page • Serve as content marketing for outline and execute all marketing support when each CRM campaign or company new service plan is launched (Promote site, eDM, SMS, leaflet, video content, etc.)• Specialized in Google and Facebook digital advertising • Sound knowledge in all types of ad campaign across Google and Facebook: Display campaign, Search campaign, Video campaign, Banner ad, DPA, etc

• Marketing Executive

  • Aug 2016 - Aug 2017

  • Focus on content and brand marketing• E-mail marketing for CRM campaign and brand building campaign communication • Mapping mall's customer journey data to create personalized eDM for tiers of consumer groups• Organize Brand-building eDM from content planning, layout design to eDM execution• Collect eDM performance data, e.g. open rate, click rate, bounce rate, conversion rate, subscription, etc; for performance monitoring and execute testing to enhance eDM's engagement rate with consumers Show less



The Body Shop

• United Kingdom
• Retail
• 700 & Above Employee

• CRM Marketing Intern

  • Jan 2017 - Jul 2017

  • Creative content writer for The Body Shop HK social media page for brand building and consumer engagement • Assist in CRM report: weekly sales, members’ baskets and campaign forecast report • Assist in quarterly Membership Day Campaign • Assist in website revamp: product and non-product pages translation and CMS building • Creative content writer for The Body Shop HK social media page for brand building and consumer engagement • Assist in CRM report: weekly sales, members’ baskets and campaign forecast report • Assist in quarterly Membership Day Campaign • Assist in website revamp: product and non-product pages translation and CMS building