Digital Marketing Executive

• Mar 2022 - Present

Translator – Simplified Chinese to English

• Feb 2021 - Mar 2021

- Translated the user manual from simplified Chinese into English. - Proofread and edited the financial and technical terms for meeting the Hong Kong Monetary Authority requirements. - Reduced the cultural differences between Hong Kong and China teams on terminologies in Financial, Marketing and Compliances requirements. - Translated the user manual from simplified Chinese into English. - Proofread and edited the financial and technical terms for meeting the Hong Kong Monetary Authority requirements. - Reduced the cultural differences between Hong Kong and China teams on terminologies in Financial, Marketing and Compliances requirements.

Project Consultant

• May 2019 - Aug 2019

Led a consultancy project with MyKindaFurture in collaboration with Lancaster University Management School. Comprehensively reviewed on how diverse technology and social media adoption can improve target customers' job information-seeking practice. Insights and suggestions also provided for the client to consider further modifications on their customer-based training platform - Connectr. Led a consultancy project with MyKindaFurture in collaboration with Lancaster University Management School. Comprehensively reviewed on how diverse technology and social media adoption can improve target customers' job information-seeking practice. Insights and suggestions also provided for the client to consider further modifications on their customer-based training platform - Connectr.

Marketing Research Consultant

• Oct 2018 - Jun 2019

Participated in a consultancy project arranged by the university, I worked with five different nationalities groupmates. Our client — a Liverpool based start-up company, Plughole Planters — provides planters by upcycling ceramic bathtubs, shower trays and sinks feature with customised add-ons. Various customer-specified solutions were proposed to increase their brand awareness on the online platform. Customer insights were gathered and revealed from the primary data, yet to provide alternative digital marketing plans for long-term customer relationships building and enhance in website usability. Lastly, very positive feedbacks were received which our work has been recognised as part of our client's future strategic marketing plan. Show less