Experience

Helix Wellness

• Hong Kong
• Health, Wellness & Fitness
• 1 - 100 Employee

• Marketing Consultant

  • Sep 2023 - Present

  - Kickstart their digital ads - Brand audit & rebranding - Website audit & advising - Kickstart their digital ads - Brand audit & rebranding - Website audit & advising



Gobi Labs

• United Arab Emirates
• Software Development
• 1 - 100 Employee

• Project Manager / General Manager of Ormuz

  • Nov 2021 - Present

  Adapting to a variety of roles & responsibilities in this fast-pace Web3 space, from designing, to strategy, to talent management, to marketing. - Set up & led business strategy, sales & accounts for Ormuz, a web3 Merch-As-A-Service solution - Conducting market research & advising on branding on upcoming understated apparel line - Managed artist & timeline of NFT project “Merchants of Gobi” over 4 months - Content planning, consulting & auditing across 4 Twitter accounts - Stay up to date with trending projects, key opinion leaders & artists in the Solana ecosystem - Networking at international events, such as Breakpoint 2022 in Lisbon Soft skills: - Sales & account management - Talent management - Project management - Business strategy & due diligence Technical skills: - Figma - Hypefury - Photoshop - Notion Show less



Native Union

• France
• Design Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • May 2019 - Dec 2021

  Having worked 2+ years at the fast-growing Apple tech accessories partner, I have overseen social marketing, and helped bring digital marketing in-house from 2 agencies. DIGITAL / ORGANIC / REPORTING, MAR 2020 – NOV 2021 - Took over ads from 2 agencies, grew total Shopify sales by 4.6 folds - Managed a FaceBook budget of USD$10,000 (ROAS: 5.3) - Set up & managed ads on Pinterest (ROAS: 7.8) & YouTube (ROAS: 4.5) - Created & presented monthly proposals, reports & strategic updates - Helped regulate SEO, Google ads & Google Display Network ORGANIC / CONTENT / EMAIL / INFLUENCER, MAY 2019 – MAR 2020 - Introduced & directed aesthetic storytelling of the feed & stories - Developed the hashtag strategy & read through all comments & DMs to better understand & interact with audience - 32.4% year-on-year follower growth, evolution of 18k Marketing Platforms: Facebook, Instagram, Pinterest, LinkedIn, YouTube Reporting Platforms: Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Google Data Studio, Google Sheets, Google Slide Data Collection Tools: Google Analytics, Google Tag Manager, Facebook Analytics, Supermetrics, Iconosquare, Shopify Creative Platforms: Adobe Photoshop, Adobe Illustrator, iMovie, Audacity, Canva Scheduling Tools: Hootsuite, Buffer, Later, Mailchimp, Sendinblue, Klaviyo Show less



WHub

• Hong Kong
• Business Consulting and Services
• 1 - 100 Employee

• Digital Marketing and Content Manager

  • Mar 2018 - Feb 2019

  A member of the WHub team, I'm all about the #StartUpPassion. My goal to foster the startup ecosystem. As the Digital Marketing and Content Manager, I am responsible for: • Writing up a weekly newsletter as well as Hong Kong Startup White Papers with the latest HK startup updates • Create marketing campaigns, and collaborate with ecosystem stakeholders to maintain event partnerships • Promoting startup and their ambitions, talents and events • Writing feature articles or profile stories about inspiring startups and their success • Updating followers about startup news real time Soft Skills: • Networking • Pitching Technical Skills: • Mailchimp • Canvas • Photoshop • Hootsuite Show less



Animals Asia Foundation

• Sheung Wan

• Intern

  • Jan 2018 - Mar 2018

  As an intern sitting at the receptionist desk, I have the honor of shadowing and learning from the different department heads in the Global Headquarters of Animals Asia: • donor management: communications, data management/ non-profit customer relationship management (CRM), etc. • Support the fundraising department which includes planning, preparing and executing fundraising events and campaigns • Follow up on administrative duties • Send emails and make phone calls to contact donors Soft skills: • Diplomatic means of asking for donations • Customer Service • HR management Technological skills: • CRM Show less



i-Detox

• Central

• Intern

  • Aug 2017 - Sep 2017

  As an intern, I was directly responsible to the Manager and executed a range of duties: • Managing the cashier • Managing electronic orders and overseeing packing to sending of packages • Designing and producing promotional leaflets and brochures • Tended to clients face-to-face, by phone and via email to ensure customer satisfaction • Received customer service training targeted at promoting mental health • Created tailored PowerPoint presentations for marketing activities targeting both public and VIP clients Soft Skills: • Customer Service • Multi-tasking Technical Skills: • Microsoft Excel • Microsoft Powerpoint • Photoshop • Microsoft Word Show less



St. Joan Of Arc Secondary School

• Braemar Hill

• English Teacher

  • Feb 2017 - Apr 2017

  I was stationed at a Band 2 CMI secondary school - St. Joan of Arc Secondary School for my education practicum, and I was responsible for: • Conducted classes catering to students of a diverse range of learning abilities • Designed collaborative and creative lesson plans promoting incentive to learn • Trained students for public speaking and public examination Soft skills: • Team Player • Classroom Management • Time Management and Long Term Planning • Maintaining professionalism • Diffusing tense situations Technical skills: • Microsoft Powerpoint • iMovies • Microsoft Word • Photoshop Show less



OCEAN PARK

• United States
• 1 - 100 Employee

• Education Embassador

  • Jun 2014 - Jul 2014

  I was trained and stationed at: • Shark Mystique • The Grand Aquarium • Polar Adventure • Seahorse Exhibition (Temporary) I would educate guests on the lifestyle of the exhibited animals and help enforce Park rules. I was trained and stationed at: • Shark Mystique • The Grand Aquarium • Polar Adventure • Seahorse Exhibition (Temporary) I would educate guests on the lifestyle of the exhibited animals and help enforce Park rules.



Oxbridge Summer Camps Ltd.

• English Teaching Assistant

  • Jul 2013 - Aug 2013

  The organization recruits students from Oxford and Cambridge of all faculties to teach English in different countries such as India and Hong Kong. They then pair the English students will local ambassadors to act as cultural and language assistants. The organization recruits students from Oxford and Cambridge of all faculties to teach English in different countries such as India and Hong Kong. They then pair the English students will local ambassadors to act as cultural and language assistants.



Jolly Jupiter Tutorial Center

• Teacher of English, Drama and Musical

  • May 2012 - Aug 2012

  I acted as a NET teacher and spoke only in English with parents and students. Students were mostly of kindergarten-level, and I was responsible for: - proof-reading the script - redesigning the script - cutting background music - choreographing the dances - directing the musical - teaching students English I acted as a NET teacher and spoke only in English with parents and students. Students were mostly of kindergarten-level, and I was responsible for: - proof-reading the script - redesigning the script - cutting background music - choreographing the dances - directing the musical - teaching students English



Watch Music Ltd

• Voice Actress/ Background singer

  • 2003 - 2009

  Cantonese Voice Actress for several Disney movies: Winnie the Pooh: The Heffalump Movie - Lumpy (singing) Ticker bell: Background singer (Fly to Your Heart) Sesame Street: Singer (Elmo's World) Cantonese Voice Actress for several Disney movies: Winnie the Pooh: The Heffalump Movie - Lumpy (singing) Ticker bell: Background singer (Fly to Your Heart) Sesame Street: Singer (Elmo's World)