Experience

SYLVAIN

• Belgium
• Software Development

• Strategist

  • Mar 2022 - Present

  - Clients: Nike, Uber, TilePix and CBS News - Clients: Nike, Uber, TilePix and CBS News


c0ffe3
• United States
• Advertising Services
• 1 - 100 Employee
• Junior Strategic Planner

  • Jun 2020 - Present

Code and Theory
• United States
• Business Consulting and Services
• 400 - 500 Employee
• Junior Creative Strategist

  • Mar 2021 - Oct 2021

dentsu mcgarrybowen
• Myanmar
• Advertising Services
• 1 - 100 Employee
• AdFellow: Strategy

  • Jan 2021 - Mar 2021

Horizon Next
• United States
• Advertising Services
• 200 - 300 Employee
• Assistant Strategist

  • Sep 2020 - Dec 2020


Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Ogilvy Academy Fellow

  • Jun 2020 - Aug 2020

  • 1 of 53 Ogilvy Academy Fellows chosen for a competitive digital experience • Participated in a 10-week virtual e-learning opportunity with Ogilvy and WPP • Learned from senior leaders across a global network about advertising • Engaged in workshops and career development trainings • Paired with a mentor for the 10 weeks to learn and shadow their industry experience • Research and inform the health and wellness team and clients on the impact of COVID-19 on mental health in the United States



rADical LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Designer/Strategist

  • Feb 2017 - May 2020

  • Strategist and Designer at a student-run for-profit creative agency• Led creative strategic consulting projects through use of logo design, web mockups, social media marketing• Co-led 5+ design projects for student-run creative agency; clients include start-ups and local businesses

• Managing Director

  • Dec 2018 - Dec 2019

  Directed the agency’s recruitment, training, business development and brand renewal

• Director of Human Resources

  • Jan 2018 - Dec 2018

  Streamlined internal staffing to enhance productivity, reduce costs and expand client base



The One Club for Creativity

• United States
• Advertising Services
• 1 - 100 Employee

• Winning Team of Strategic Bootcamp

  • Nov 2019 - Nov 2019

  • Placed first overall in a two-day creative brief competition for struggling brands • Worked in a team of five to research on Slim Fast and develop a creative brief that identifies Slim Fast's problem and come up with insights which led to our big idea and strategy • Learned about campaign strategies with the guidance of local sponsors (Martin Agency, Barber Martin, Capital One) • Placed first overall in a two-day creative brief competition for struggling brands • Worked in a team of five to research on Slim Fast and develop a creative brief that identifies Slim Fast's problem and come up with insights which led to our big idea and strategy • Learned about campaign strategies with the guidance of local sponsors (Martin Agency, Barber Martin, Capital One)



McCann New York

• United States
• Advertising Services
• 300 - 400 Employee

• Strategy Intern on Qualcomm, Microsoft, instax, and New Business

  • Jun 2019 - Aug 2019

  • Created SWOT analysis on competitive cellular technological companies and creative thought-starters about on-device AI for Qualcomm • Researched digital platforms for a cultural trend report for the Microsoft CMO • Developed Gen Z social POV around fashion, food, art, and travel influencers to guide instax global campaign and brand partnerships • Monitored media coverage and performed social listening reports for Latinx Heritage Month and summer trends for Ulta Beauty • Led ethnographic research with Strategy interns to present on emerging retail landscape (focusing on the Hudson Yards shopping experience ) to the NY 50+ member strategy department and McCann Worldgroup’s global retail practice • Organized Strategy interns to present themes from 2019 Cannes to the North American CSO and the strategy department • Conducted independent research on the young Chinese luxury consumer market including consumption habits and trends and presented to the strategy department



Done Communication

• France
• Design Services
• 1 - 100 Employee

• Summer Intern

  • May 2018 - Jul 2018

  Summer Intern at a local marketing company in Rome. Provided strategic advice to clients on brand management and specific plans for updating their brands, and designed brochures and posters used by local businesses, such as a pizzeria, and traditional monasteries. Summer Intern at a local marketing company in Rome. Provided strategic advice to clients on brand management and specific plans for updating their brands, and designed brochures and posters used by local businesses, such as a pizzeria, and traditional monasteries.



Ronald Lu & Partners

• Hong Kong
• Architecture & Planning
• 1 - 100 Employee

• Summer Intern

  • Jul 2017 - Aug 2017

  • Collaborated with interns to design and update past projects through Rhino, a 3D modeling software • Rendered and designed an external staircase for a kindergarten renovation project to maximize efficiency and structural soundness • Collaborated with interns to design and update past projects through Rhino, a 3D modeling software • Rendered and designed an external staircase for a kindergarten renovation project to maximize efficiency and structural soundness


Archi+
• 1 - 100 Employee
• Summer Intern

  • Jun 2017 - Jul 2017


BTR Workshop Ltd.

• Summer Intern

  • Jun 2014 - Aug 2014

  Shadowed the lead architect, Norman Chan, of the architecture firm. Shadowed the lead architect, Norman Chan, of the architecture firm.