Head of Web

• Oct 2022 - Present

Senior Project and Account Manager

• Apr 2022 - Oct 2022

Account Manager

• Oct 2019 - Apr 2022

- SQL and Web managed sites- Achieve all agreed client SLA targets and all financial targets agreed for the nominated account.- To fully understand the contract and statement of works agreed with the client to ensure as a team we operate fully within the agreed terms and conditions.- Manage the key operational client relationships to deliver growth and retention- Identify, develop and deliver added value and innovation from the accounts that they manage. - Define and implement service management processes and measures- Manage and co-ordinate the collection, collation and reporting of service and management information for client and Account Director.Identify and implement service improvement opportunitiesManage any WIP meetings and updates, escalations and communications resulting from these meetings-Ensure the client's perception of Paragon-CC from dealings with the Account Manager and other members of the support team consistently meet the goals of any agreed high-level positioning strategies.-Housekeeping for relevant documentation to be adhered to at all times-To carryout additional duties and responsibilities from time to time as required by Paragon-CC.

Digital Marketing Executive

• Jun 2019 - Oct 2019

Digital Marketing Executive

• Jan 2019 - May 2019

• Ownership over all social media channels and scheduling posts via Social Studio• Managing elements on the company’s CRM – Storyblock• Creating and delivering campaigns on LinkedIn Campaign Manager, recently experimenting with Matched Audience Lists• Handling PPC campaigns via Google Ads• Creating and sharing end of campaign reports to internal stakeholders • Ownership over all social media channels and scheduling posts via Social Studio• Managing elements on the company’s CRM – Storyblock• Creating and delivering campaigns on LinkedIn Campaign Manager, recently experimenting with Matched Audience Lists• Handling PPC campaigns via Google Ads• Creating and sharing end of campaign reports to internal stakeholders

Campaign Manager

• Feb 2018 - Jan 2019

Technical responsibilities:- Delivering the full lifecycle of customers’ digital marketing campaigns- Executing advertising and content marketing activity-Creating dedicated landing pages and lead capture forms based on industry best practice, using Wordpress or Marketo- Helping develop customer data capture within priority audience segments- Running A/B test campaigns- Campaign optimisation and results reporting (including face to face)Campaign management and customer service responsibilities:- Establish a trusted advisor relationship with customers, and ensure that their objectives are well understood internally- Schedule and organise live webinars- Book, and chasing client inventory- Provide regular reporting to clients- Recognise upsell opportunities and refer to the sales team- Project manage every campaign and client package- Work across a group of market-leading brands- Track all activity accurately and regularly update key internal stakeholders of learnings

Campaign Planner

• Jun 2017 - Feb 2018

- Work with designers both internal and external to deliver to deadline and budget- Create copy for a number of media channels and audiences- Ensure all marketing collateral is accurate, compliant and on brand- Working with the online team to ensure all communications are consistent across all platforms- Contribute to the development and maintenance of marketing campaign planner- Working with internal stakeholders and external agencies to plan and deliver campaign adverts, including managing timescales, briefing agencies, critiquing scripts, footage and messaging.- Ensure forecasts, costs and response rates are up-to-date and accurate, where appropriate- Creating online ads for Personnel Today website and reporting leads, CTR and impressions.- Enter content to the website, working editors and digital marketers- Updating and scheduling Personnel Today's Social Media- Adding and trafficking web ads using DFP- Creating and reporting Enewsletters via Campaign Master

Social Media Co Ordinator

• Mar 2016 - May 2017

• Research audience preferences and discover current trends• Create engaging text and image• Design posts to sustain readers’ curiosity and create buzz around new products• Measure web traffic and monitor SEO• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness• Facilitate online conversations with customers and respond to queries• Report on online reviews and feedback from customers and fans• Develop an optimal posting schedule, considering web traffic and customer engagement metrics• Oversee social media accounts’ layout• Suggest new ways to attract prospective customers, like promotions and competitions• liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;• communicating with target audiences and managing customer relationships;• sourcing advertising opportunities and placing adverts in the press or on the radio;• managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters• writing and proofreading copy;• liaising with designers and printers;• organising photo shoots;• maintaining and updating customer databases;• organising and attending events such as conferences, seminars, receptions and exhibitions;• contributing to, and developing, marketing plans and strategies;• monitoring competitor activity;

Sales Team Assistant Manager

• Feb 2014 - Mar 2016

- Product knowledge- Sales- Organise diaries for sales consultants- Data collection- Use of sage CRM- Customer service- Process orders