Samantha Kah Yee Yap
Operations Manager (Change Management & Process Implementation) at Strive Education (YC S21)- Claim this Profile
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Bio
Credentials
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PCP - Sales and Marketing (Virtual Sales)
Asia Pacific Sales & Marketing Academy Pte LtdDec, 2021- Nov, 2024 -
The Fundamentals of Digital Marketing
Google Digital GarageNov, 2020- Nov, 2024 -
Microsoft Excel Beginner and Intermediate Level
UdemyOct, 2020- Nov, 2024 -
Content Marketing Certified
HubSpotJun, 2021- Nov, 2024 -
Inbound Marketing Certified
HubSpotApr, 2021- Nov, 2024
Experience
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Strive (YC S21) | Coding School For Kids.
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Singapore
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E-Learning Providers
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1 - 100 Employee
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Operations Manager (Change Management & Process Implementation)
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Jul 2021 - Present
Backed by Y-combinator and entrepreneur first, Strive teaches kids (aged 10-16) K12 math through code via live 1-1 online classes on a monthly subscription basis. Research from UC Davis shows this approach boosts math grades by 33 Percentile. In Strive classes, students code games and visualizations that are aligned to their school math syllabus, in the process, kids learn the most valuable skill in the 21st century: coding. Role & Responsibilities: As the first full-time employee of the firm, I built the foundation and processes for the operations department and earned the recognition as the 'operations engine.' As the team grew, my role evolved from customer-facing process design to encompass training, audit, change management, process improvement, and project management work. Show less
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Hashmeta Group
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Singapore
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Technology, Information and Internet
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1 - 100 Employee
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Senior Content Strategist
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2021 - Jun 2021
- Led and managed a team of 8 writers in content creation, research, strategy development work. - Portfolio industries include social enterprise, financial planning, maritime, education, and tech startup companies. - Led and managed a team of 8 writers in content creation, research, strategy development work. - Portfolio industries include social enterprise, financial planning, maritime, education, and tech startup companies.
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R|CONCIERGE
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Singapore
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Real Estate
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1 - 100 Employee
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Program Manager (Partners Channel), Investment Analyst
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Jul 2019 - Jun 2020
RunningStream is an investment consulting firm that assists retail investors in building and managing their property investment portfolio. Role & Responsibilities: - Conducted research and analysis of economic trends, property market, financing for Australia and UK market. - Developed and executed a new initiative, the affiliate marketing program, including a successful soft launch in February 2020 with full sponsorship, and partnership with a Malaysian financial agency. Onboarded over 60 financial planners in Malaysia. - Successfully completed 24+ webinars, including training, market analysis, and client education events, within 3 months, achieving up to 80% organic attendance. Show less
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The Student Service Centre Sdn Bhd
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Malaysia
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Co-founder (Business Development, Marketing & Events)
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Jun 2011 - May 2020
Startup pioneer in education consulting firm that assists Malaysian students to study aboard. • Create personalized education plans for clients based on specific student and parent family criteria to educate and guide high school students and their families via college search and the admissions process. Achievement: • Spearheaded and led digital marketing effort - Established Facebook page and deployed online leads generation strategy, generated >1000 signups, with up to 500 quality leads, up to 30% closure; Contributed up to 7 digit revenue and breakeven business within 3 years. Developed strategic partnerships with private universities globally. Show less
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Mercatus Capital
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Singapore
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Founder Office (Business Development Lead)
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Nov 2017 - Nov 2018
Mercatus Capital Pte Ltd operates as a venture capital firm. The Company offers seed, angel, and venture funding, securing grants, mergers and acquisition, corporate restructuring, financial advisory, and business management services. Mercatus Capital serves customers in Asia. Role & Responsibilities: • Served as a gatekeeper/first point of contact of the firm; Responsible for managing inbound and outbound queries on investment, startup advisory, and funding support. • Managed 5+ key portfolios across APAC; Conducted market research and analysis on more than 600 startup companies to support the sourcing of investment opportunities in ASEAN markets. • Assisted in material generation including corporate proposal, investor fact sheet, marketing material etc. Achievement: • Developed relationships with 200+ regional & overseas VCs, private investors, strategic partners, government agencies; Successfully bridged portfolios to Google India and National Innovation Health Center of Singapore. Show less
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Potential Excelerate Group Ltd
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Singapore
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Investor Relations
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Mar 2016 - Jul 2017
Potential Excelerate Group LTD (PE GROUP), founded in 2012, a hybrid private equity fund manager that consolidates capital, human resources, capabilities and networking to help businesses expand their operations and explore new growth opportunities in order to create greater value and to ensure investors achieve a higher return on their investments. PE Group was involved in diversified investments in five major sectors Fashion & Retailing, ICT, Property & Development, Design & Art Creativity and Corporate Finance Services. Role & Achievement: • Pioneer regional fund raiser for Private Placement deal (listed in July 2018). Supported marketing and fund- raising effort in Singapore, through generation of marketing material and pitch decks to investors and partners. • Planned and organised private events and soft launch sessions and generated over 800 HNWI, private investors and financial institution contacts in Singapore and Malaysia. • Developed and delivered succinct reports on investors perceptions and expectations to C-level. Official Webpage: http://www.pegroupholding.com/ PR/Media Exclusive Feature: www.themalaysianreserve.com/new/story/smes-should-look-pe-expand-market Show less
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Bideas Holdings Pte Ltd
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United States
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Advertising Services
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Senior Media Consultant (B2B Sales, Partnership, Onboarding)
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Jul 2015 - Mar 2016
International holdings company with a focus on high end production and corporate printing services. Placed under the non-profit arm, Small-Medium Business Association (SMBA), a business association founded to build and nurture the next generation of business leaders in Singapore. Role & Achievement: • Self-started a SME merchants’ database, generating more than 50 leads daily, average conversion rate of more than 10% ; Achieved top appointment rate in the firm within three months of commencing work. • Managed 6+ key client accounts; Increased existing clients’ satisfaction, increased clients’ increasing by 50%. • Assisted editor in content production process, led and interviewed clients with story-telling framework; Published entrepreneur success stories on company magazines. • Co-organised award campaign hosting 800 guests and potential clients at the Marina Bay Sands convention hall Show less
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i-App International Pte Ltd
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Advertising Services
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1 - 100 Employee
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Sales Manager (B2B Sales, Partnership, Onboarding)
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May 2014 - Feb 2015
Placed under the startup initiative that uses augmented reality technology for promotional campaigns with catered multimedia content. Role & Achievement: • Digital Mobile Marketing, Media Buying & Planning, TV & Corporate Video Production, Celebrity Marketing. • Achieved monthly sales target of S$20,000, generating 450+ leads per month (conversion rate >10%). • Assisted I-App outdoor promotional events at Suntec IT Fair, MBS Exhibition Hall. • Converted and onboard new merchants across Travel, Property/Constructions, F&B, Beauty, Health & Wellness, Education, Entertainment, Lifestyle industries etc. • Worked with sales manager and tech team and develop solutions on merchant & users concerns, queries and feedback. Show less
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Education
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2011 - 2013
Curtin University
Bachelor of Commerce - BCom, Marketing and Management -
2010 - 2011
McMaster University
Bachelor's degree, Marketing -
2008 - 2010
Bronte College of Canada
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2005 - 2008
Foon Yew High School 宽柔中学
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