Samantha Hunter
Senior Paid Media Manager at Vitally.io- Claim this Profile
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English Native or bilingual proficiency
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Bio
Azul D.
I had the pleasure of managing Samantha during my tenure at Skyword. Sam is a rising star that understands marketing and client relationships. She is curious and is always looking to help others in the agency. I was particularly impressed by Sam’s ability to handle any client effortlessly. That skill often takes years to develop among account managers. I am excited to see where Sam’s career takes her
Azul D.
I had the pleasure of managing Samantha during my tenure at Skyword. Sam is a rising star that understands marketing and client relationships. She is curious and is always looking to help others in the agency. I was particularly impressed by Sam’s ability to handle any client effortlessly. That skill often takes years to develop among account managers. I am excited to see where Sam’s career takes her
Azul D.
I had the pleasure of managing Samantha during my tenure at Skyword. Sam is a rising star that understands marketing and client relationships. She is curious and is always looking to help others in the agency. I was particularly impressed by Sam’s ability to handle any client effortlessly. That skill often takes years to develop among account managers. I am excited to see where Sam’s career takes her
Azul D.
I had the pleasure of managing Samantha during my tenure at Skyword. Sam is a rising star that understands marketing and client relationships. She is curious and is always looking to help others in the agency. I was particularly impressed by Sam’s ability to handle any client effortlessly. That skill often takes years to develop among account managers. I am excited to see where Sam’s career takes her
Credentials
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Google Ads
Google Ads -
Google Analytics
Google -
Inbound Marketing Cerification
HubSpot -
Microsoft Ads
Microsoft
Experience
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Vitally.io
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United States
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Software Development
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1 - 100 Employee
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Senior Paid Media Manager
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Apr 2023 - Present
• Oversee all paid marketing/advertising initiatives (responsible for strategy, execution, and optimization) • Drive tangible QoQ results for paid media lanes, resulting in a 32% reduction in CPSQL, a 52% reduction in CAC, and a 92% increase in deals • Oversee all paid marketing/advertising initiatives (responsible for strategy, execution, and optimization) • Drive tangible QoQ results for paid media lanes, resulting in a 32% reduction in CPSQL, a 52% reduction in CAC, and a 92% increase in deals
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Freelance
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Nov 2020 - Present
• Manage paid search (Google & Microsoft Ads) & paid social (Facebook, LinkedIn, Pinterest) accounts for clients across healthcare, entertainment, luxury goods industries • Report out on campaign performance via weekly reports & monthly meetings • Manage paid search (Google & Microsoft Ads) & paid social (Facebook, LinkedIn, Pinterest) accounts for clients across healthcare, entertainment, luxury goods industries • Report out on campaign performance via weekly reports & monthly meetings
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Electric
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United States
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IT Services and IT Consulting
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300 - 400 Employee
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Senior Demand Generation & Paid Media Manager
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Mar 2022 - Apr 2023
• Oversaw $1M of annual ad spend, determining where to allocate to receive the best returns • Drove 8x increase in deals, resulting in a 1,350% increase in net new ARR YoY • Launched, optimized, and reported on paid search & social campaigns • Worked closely with SDR team to handle inbound leads in a timely manner & track those leads through the funnel • Maintained ongoing relationships with podcast & newsletter vendors to identify efficient lanes to reach our ICP • Managed paid… Show more • Oversaw $1M of annual ad spend, determining where to allocate to receive the best returns • Drove 8x increase in deals, resulting in a 1,350% increase in net new ARR YoY • Launched, optimized, and reported on paid search & social campaigns • Worked closely with SDR team to handle inbound leads in a timely manner & track those leads through the funnel • Maintained ongoing relationships with podcast & newsletter vendors to identify efficient lanes to reach our ICP • Managed paid review site listings, optimizing where we are placed based on search trends
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Paid Media Manager
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Nov 2020 - Mar 2022
• Strategized, executed, and implemented paid campaigns across search & social platforms • Managed relationships and build campaigns with paid affiliate vendors (newsletters, podcasts, etc.) • Oversaw our paid review site listings • Collaborated cross-functionally to launch paid media campaigns that support company initiatives
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WordStream by LocaliQ
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing & Paid Media Account Manager
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Oct 2020 - Nov 2020
• Spearheaded the creation and execution of strategy across all paid search and paid social platforms • Optimized and refined paid marketing strategies to ensure success within search and social campaigns • Conducted quarterly business reviews to discuss wins and opportunities for clients • Grew a top account in monthly ad spend by using consultative selling, resulting in a 169% increase in ROAS and a 446% increase in revenue • Personally responsible for $600k in monthly ad spend… Show more • Spearheaded the creation and execution of strategy across all paid search and paid social platforms • Optimized and refined paid marketing strategies to ensure success within search and social campaigns • Conducted quarterly business reviews to discuss wins and opportunities for clients • Grew a top account in monthly ad spend by using consultative selling, resulting in a 169% increase in ROAS and a 446% increase in revenue • Personally responsible for $600k in monthly ad spend, while supporting $1M+ in monthly advertising dollars
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Senior Digital Marketing & Paid Media Associate
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Oct 2019 - Oct 2020
• Formulated SEM and paid social strategies for a portfolio of successful small businesses to boost lead generation and sales • Drove tangible results by implementing revamped paid marketing plans, resulting in a 300% increase in leads and 65% increase in clickthrough rate year over year • Analyzed both granular and high-level metrics to create detailed performance reports for clients • Managed over $500,000 of monthly ad spend, while supporting $1M+ in monthly advertising dollars
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Digital Marketing & Paid Media Coordinator
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Oct 2018 - Oct 2019
• Prepared and presented paid strategy based on audience, competitive and keyword research for new client kick-offs • Launched SEM campaigns for Google Ads, Microsoft Ads, Facebook Ads, and LinkedIn • Engaged with clients on weekly calls to discuss KPIs and new strategies for growth
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Skyword
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United States
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Marketing Services
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1 - 100 Employee
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Marketing Coordinator
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Jul 2017 - Oct 2018
• Developed actionable SEO strategies using keywords and link building, resulting in increased organic search volumes and visibility on search engine results page • Revised an off-domain content strategy, increasing quarterly organic search visits to client’s site by 100% (+11k visits) from Q1 2018 to Q2 2018 • Tracked KPIs to provide clients with ongoing analytical reports and offer strategic recommendations to grow their marketing initiatives • Managed a team of over 100 writers and… Show more • Developed actionable SEO strategies using keywords and link building, resulting in increased organic search volumes and visibility on search engine results page • Revised an off-domain content strategy, increasing quarterly organic search visits to client’s site by 100% (+11k visits) from Q1 2018 to Q2 2018 • Tracked KPIs to provide clients with ongoing analytical reports and offer strategic recommendations to grow their marketing initiatives • Managed a team of over 100 writers and designers to create valuable marketing content for global clients Show less • Developed actionable SEO strategies using keywords and link building, resulting in increased organic search volumes and visibility on search engine results page • Revised an off-domain content strategy, increasing quarterly organic search visits to client’s site by 100% (+11k visits) from Q1 2018 to Q2 2018 • Tracked KPIs to provide clients with ongoing analytical reports and offer strategic recommendations to grow their marketing initiatives • Managed a team of over 100 writers and… Show more • Developed actionable SEO strategies using keywords and link building, resulting in increased organic search volumes and visibility on search engine results page • Revised an off-domain content strategy, increasing quarterly organic search visits to client’s site by 100% (+11k visits) from Q1 2018 to Q2 2018 • Tracked KPIs to provide clients with ongoing analytical reports and offer strategic recommendations to grow their marketing initiatives • Managed a team of over 100 writers and designers to create valuable marketing content for global clients Show less
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Cornell Peter and Stephanie Nolan School of Hotel Administration
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United States
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Higher Education
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1 - 100 Employee
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Communications Assistant
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Aug 2016 - May 2017
• Composed press releases and blog posts to drive engagement • Wrote content for email newsletter campaigns for 200,000 alumni, parents and students • Produced content for social media accounts • Composed press releases and blog posts to drive engagement • Wrote content for email newsletter campaigns for 200,000 alumni, parents and students • Produced content for social media accounts
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PreApps - #1 Rated App Marketing Agency
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United States
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Advertising Services
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1 - 100 Employee
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Content Marketing Intern
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Jun 2016 - Aug 2016
• Spearheaded social media marketing campaigns and managed over 50,000 followers • Analyzed industry trends and tracked company metrics • Created content for an online learning module that taught entrepreneurs how to successfully launch an app • Published app related press releases and reviews • Worked directly with hundreds of clients worldwide to devise digital marketing launch plans for their apps • Spearheaded social media marketing campaigns and managed over 50,000 followers • Analyzed industry trends and tracked company metrics • Created content for an online learning module that taught entrepreneurs how to successfully launch an app • Published app related press releases and reviews • Worked directly with hundreds of clients worldwide to devise digital marketing launch plans for their apps
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Grant Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Intern
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Jun 2015 - Aug 2015
• Wrote and published press releases and blog posts • Conducted extensive research on industry trends • Launched email marketing campaigns to engage leads and current users • Improved company SEO significantly through strategic use of keywords • Inbound Marketing Certified • Wrote and published press releases and blog posts • Conducted extensive research on industry trends • Launched email marketing campaigns to engage leads and current users • Improved company SEO significantly through strategic use of keywords • Inbound Marketing Certified
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Meadow Brook Golf Club
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Spectator Sports
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1 - 100 Employee
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Pro Shop Sales Assistant
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Jun 2011 - Aug 2014
• Managed product displays • Assisted with inventory control of pro shop merchandise • Interacted with members and communicated requests to management • Maintained and updated sales records • Coordinated and scheduled tee times • Processed financial transactions • Managed product displays • Assisted with inventory control of pro shop merchandise • Interacted with members and communicated requests to management • Maintained and updated sales records • Coordinated and scheduled tee times • Processed financial transactions
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Education
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2013 - 2017
Cornell University
Bachelor’s Degree, Communication -
Brooks School
High School
Community
