Samantha Castillo
Director of Social Media at Budsies- Claim this Profile
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Topline Score
Bio
Paige Davis
Samantha is an incredible teammate. She provides great ideas (to client and to teammates when they hit a creative block), gives valuable insights, and is diligent in keeping up with relevant industry information and trends. She consistently produces high-quality content and I am impressed by her work ethic. It has been an absolute pleasure working with and learning from her. I look forward to seeing how she continues to elevate client work strategically and creatively.
Dan Green
Samantha is one of the most creative and intelligent social media marketers that I’ve know. She can take a small thread of a story and find the
Paige Davis
Samantha is an incredible teammate. She provides great ideas (to client and to teammates when they hit a creative block), gives valuable insights, and is diligent in keeping up with relevant industry information and trends. She consistently produces high-quality content and I am impressed by her work ethic. It has been an absolute pleasure working with and learning from her. I look forward to seeing how she continues to elevate client work strategically and creatively.
Dan Green
Samantha is one of the most creative and intelligent social media marketers that I’ve know. She can take a small thread of a story and find the
Paige Davis
Samantha is an incredible teammate. She provides great ideas (to client and to teammates when they hit a creative block), gives valuable insights, and is diligent in keeping up with relevant industry information and trends. She consistently produces high-quality content and I am impressed by her work ethic. It has been an absolute pleasure working with and learning from her. I look forward to seeing how she continues to elevate client work strategically and creatively.
Dan Green
Samantha is one of the most creative and intelligent social media marketers that I’ve know. She can take a small thread of a story and find the
Paige Davis
Samantha is an incredible teammate. She provides great ideas (to client and to teammates when they hit a creative block), gives valuable insights, and is diligent in keeping up with relevant industry information and trends. She consistently produces high-quality content and I am impressed by her work ethic. It has been an absolute pleasure working with and learning from her. I look forward to seeing how she continues to elevate client work strategically and creatively.
Dan Green
Samantha is one of the most creative and intelligent social media marketers that I’ve know. She can take a small thread of a story and find the
Experience
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Budsies
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United States
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Consumer Services
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1 - 100 Employee
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Director of Social Media
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Jan 2023 - Present
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Social Media Manager
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Jul 2021 - Jan 2023
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The Buntin Group
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Construction
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Associate Social Specialist
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Mar 2020 - Jul 2021
· Responsible for managing and creating content under the guidance of senior members of the team, ensuring that content is strategic, thoughtful and high-quality. · Drive ideation for specific executions (copy, design and other interactive opportunities) Creative partners and Content & Experiential Strategist. · Engage with community to build brand rapport and address customer concerns/complaints. · Perform audience and platform research to remain up-to-date on client initiatives, industry trends and best practices. · Pursue new opportunities to create original “social” experiences to connect brand and consumer. · Pull analytics, make thoughtful recommendations and present client reports in conjunction with the (Sr.) Content & Experiential Strategist. · Make recommendations in conjunction with the (Sr.) Content & Experiential Strategist for promoted social content and track budgets and targeting in conjunction with Channel partners. Show less
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Inspire Kindness
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United States
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Manufacturing
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1 - 100 Employee
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Social Media Specialist
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Mar 2019 - Jan 2020
· Built and executed social media strategy · Created and implemented social media editorial calendar and syndication schedule · Generated, edited, published, and shared content · Analyzed analytics to gain insight for optimizing social media traffic, demographics, and conversion · Created reports on community management and social media performance · Built connections with community members and potential influencers · Moderated user-generated content and messages appropriately, based on company and community policies · Stayed current with the social media trends, best practices, and tools · Collaborated with other team members to manage company reputation, coordinate promotions, and increase reach Show less
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Social Media Manager
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May 2016 - Mar 2019
· Executed social media campaigns, including creation of promotional materials and creatives, for two separate company social media pages · Created strategy for and plans digital marketing campaigns · Tracked web and social analytics weekly, monthly, and yearly with Google Analytics · Ideated and created marketing content and copy for two company websites · Collaborated with in-house Public Relations team for media outreach of our brands · Wrote blog articles and evaluated guest blog contributors · Solicited and selected images and video from customers to distribute to the Budsies' online marketing platforms · Managed collaborations with media companies and influencers to provide content regarding the Company's services · Lead the merchandising of celebrity figures · Created campaigns for artists to sell their own products through our website · Managed professional photo shoots Show less
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Dermaka
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United States
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Alternative Medicine
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Marketing Specialist
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Apr 2015 - May 2016
· Created and tracked Google Ads through the use of Google AdWords and Google Analytics · Designed mail and email marketing campaigns · Followed-up and responded to customers post-purchase · Organized and update spreadsheets of current and prospective buyers · Updated patient newsfeed daily · Communicated with vein doctors across all 50 states · Marketed multiple medical clinics through the use of social media · Created and tracked Google Ads through the use of Google AdWords and Google Analytics · Designed mail and email marketing campaigns · Followed-up and responded to customers post-purchase · Organized and update spreadsheets of current and prospective buyers · Updated patient newsfeed daily · Communicated with vein doctors across all 50 states · Marketed multiple medical clinics through the use of social media
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Best Buy
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Retail
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700 & Above Employee
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Sales Associate
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Aug 2015 - Jan 2016
· Sold products in various departments such as Home Theater, Appliances, Gaming, and Car Audio · Sold on average $550 an hour while working · Troubleshot various issues with customer's electronics · Helped customers find solutions that best fit their needs · Sold products in various departments such as Home Theater, Appliances, Gaming, and Car Audio · Sold on average $550 an hour while working · Troubleshot various issues with customer's electronics · Helped customers find solutions that best fit their needs
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Illinois State University
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United States
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Higher Education
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700 & Above Employee
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Marketing Intern
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Aug 2014 - May 2015
· Promoted Revel U collegiate magazine around campus with giveaways and events · Planned a large-scale event for launch of the magazine · Created relationships with local businesses for sponsorships · Promoted Revel U collegiate magazine around campus with giveaways and events · Planned a large-scale event for launch of the magazine · Created relationships with local businesses for sponsorships
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Teaching Assistant
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Aug 2012 - Dec 2012
· Assisted the professor in putting tests together · Graded exams taken by up to 175 students · Proctored students during examination times and answered questions when necessary · Assisted the professor in putting tests together · Graded exams taken by up to 175 students · Proctored students during examination times and answered questions when necessary
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Goodrich Quality Theaters
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United States
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Entertainment Providers
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Cashier/Usher
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Oct 2009 - Aug 2012
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Education
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Illinois State University
Bachelor of Science (BS), Marketing -
Dunlap High School