Experience

Barbour

• United Kingdom
• Retail Apparel and Fashion
• 400 - 500 Employee

• Visual Merchandising Manager

  • Dec 2019 - Present



LK Bennett

• London, United Kingdom

• Head of Visual Merchandising

  • Jun 2017 - Sep 2018

  • Delivered seasonal launches supporting business strategy and 12-month marketing plan, including collaborations with Preen, Jenny Peckham and Swarovski. Achieved +26% on plan. • Led the creative development of sub-brands and new product ranges with Heads of Buying, Design, Product development, Category, Technical and Merchandising. • VM budget management: developed supply base to achieve cost savings of 30%; improve ROI and enhance customer service. • Led visual presentation strategy and seasonal implementation, collaborating with the business units through all stages of the critical path driving cost savings of £300k. • Created design briefs for windows and in-store schemes in line with overall brand strategy. Achieved savings of £20k on delivery costs and POS through forward planning on promotions. • Established and created all VM communication and training tools including a sale pictorial list that reduced the implementation time for stores at sale launch by 50%. • Monthly model store walk through presentation with leadership team. • Built, inspired and developed a team of 6 creative managers capable of delivering against business objectives with clear KPIs. Show less



DCK Group

• United Kingdom
• Retail
• 300 - 400 Employee

• VM Manager

  • Jul 2016 - Jun 2017

  . • Introduced VM as part of the seasonal planning and range development with buying and merchandising teams. • Collaborated with key department stakeholders to ensure each retail partner had a visual strategy that reflected their brand and met their commercial objectives. • Created visual guideline frequency chart for 11 brands • Designed and launched a comprehensive coaching programme for the retail teams, identifying skill gaps in the business and driving the coaching strategy. • Set up DCK model store, so that our field team could collaborate with retail partners. Show less



Phase Eight

• United Kingdom
• Retail
• 300 - 400 Employee

• Head of Visual Merchandising

  • Feb 2011 - Feb 2016

  • Part of dynamic, entrepreneurial senior management team, supporting the business growth and aggressive U.K and international opening program. Increased sales from £8 to £25 million in 8 years. • Accountable for project management of all global store and concession openings within existing and new locations. • Ensured global consistency in product presentation and VM across all store models. • Created, then recruited and developed a VM department (team of 6). • Accountable for the design of the “James St” new store concept. The concept was successfully rolled out to over 300 stores and concessions both in the UK and International. • Created window schemes and mannequin styling that increased footfall and supported the repositioning of the brand. • Led the seasonal planning and range development with the buying and merchandising teams, including both seasonal model stores and range launches. • Delivered a Seasonal Model Store process in each market to illustrate best practice and drive commercial KPIs. Worked with merchandising to influence stock packages. • Established regional “visual merchandising champions” to ensure we delivered a global visual strategy. Focused on training & development of local based teams. • Implemented an inclusive VM structure, which linked central functions through regional VMC's to the VM managers and retail management teams. • Created and delivered inspiring VM communication, training tools and support for each market and shop fit. • Led the delivery of the launch of the new brand Studio Eight in 20 JLP locations in just 4 days with 18 locations achieving plan in in 3 months. Show less



Ann Summers

• United Kingdom
• Retail
• 700 & Above Employee

• Head of VM

  • Jun 2004 - Feb 2011

  • A key member of the marketing team that repositioned the Ann Summers brand and reinvigorated the Knickerbox brand. Led team of 11, with £1.6m budget. • Developed award-winning new store concept that traded +36% like-for-like; ROI between 18-24 months. • Managed critical path and operational roll out across 45 stores, working closely with property manager, retail, marketing and store teams. • Created, presented and produced 6 monthly creative themes and marketing plans across Ann Summers and Knickerbox that translated though all 3 sales channels. • Owned the POS strategy and redesigned all POS, props and windows for Ann Summers and Knickerbox rebranding to inspire and engage the customer experience. • Managed the supplier portfolio, from brief to cost negotiation and production timescales achieving £58,000 cost savings. • Established a high performing team, setting clear objectives and development plans. Show less



Morgan

• London, United Kingdom

• Visual Merchandising Manager

  • Jul 2001 - Sep 2004



House of Fraser

• United Kingdom
• Retail
• 700 & Above Employee

• Sales Manager

  • Sep 2000 - Jul 2001



BHS

• United Kingdom
• Retail
• 700 & Above Employee

• Reigional Visual Manager

  • Sep 1996 - Jul 2000