Experience

The Careers Department

• Australia
• E-Learning Providers
• 1 - 100 Employee

• Co Founder / Chief Executive Officer

  • Jan 2022 - Present

  The Careers Department is a SaaS content platform licensed by Australian schools and parents. With distribution channels reaching more than 2,000,000 Australians; the content led platform helps drive a greater awareness of industry and the future of work for the next generation. Responsibilities include:- Leading all activities related to capital raising; and strategic commercial partnerships.- Leading and overseeing company business development and fostering strategic collaborations with key partners.- Mapping the company’s competitive landscape, customers, markets; and delivering on developing new opportunities for expansion.- Driving the growth, profitability and strong company values.- Developing and implementing scalable and efficient strategies to ensure consistent company results, meeting milestones, stakeholder expectations and delivering exponential growth. Show less

• Director Of Strategic Partnerships

  • Apr 2014 - Jan 2022

  The Careers Department is a media platform revolutionising career and post schooling study recommendations.The online tool converts career intention into action through content pieces and customised course recommendations. www.thecareersdepartment.com



APN Outdoor

• Australia
• Advertising Services
• 1 - 100 Employee

• Trade Marketing and Data Analytics Executive

  • Jan 2015 - May 2016

  Key Responsibilities in this role include: Insights: The development of industry research and insight reports that were included in sales briefs, both proactive and reactive (across all available sales tools and subscriptions, Nielsen CMV, Adex). Data Storytelling: Using industry and behavioural data (across all available sales tools and subscriptions, Nielsen CMV, Adex, as well as internal asset data pools) to tell a story within a business development context. Trade Marketing Campaigns: The conceptualisation and activation of marketing and product based campaigns. Trade Marketing Promotions: Coordinating both local and National events and promotional activity full circle, from inception, activation to analysis. Digital project management: Managing company websites for both Australia and New Zealand, and working across all new site development initiative and development. Online analytics reporting and assessment: The production of monthly digital analytic reports, and strategic feedback for user path, user acquisition and user experience. Show less



Hsquared Media

• Australia
• Media Production
• 1 - 100 Employee

• Content Partnerships Manager

  • 2013 - Jan 2015

  H2 television is a production firm that mainly works within sports and lifestyle television. We undertake the television production for sporting and entertainment events and act to sell and distribute programming to over 130 countries. As the Sales and Sponsorship Manager my key responsibilities included: - Meeting sales budgets for brand sponsored television production projects. - Identifying and working with digital platform partners to deliver affiliate content collaborations online. - Building SEO and other digital technologies across our cooking and lifestyle channels which spoke to over 250,000 users monthly. - Online and social media content creation and channel development. I saw an opportunity to expand our digital channels to reach more consumer touch points and was responsible for the end to end project management of two website relaunches that offer greater opportunity for brand collaboration, consumer reach and content delivery. - Briefing, managing and reviewing external agencies and affiliates. - Social media road-mapping and content curation, as well as reporting and analysis. - Launch of a database management strategy. Show less