Experience

amfAR, The Foundation for AIDS Research

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Communications - Social Media

  • May 2019 - Present



M&C SAATCHI LA

• Social Media Manager

  • Mar 2017 - May 2019

  • Ideates social campaigns and produces digital content to align brand voice and digital marketing strategies for clients• Community management, monthly calendar planning, writing SEO-friendly consumer-facing copy for ads, email, social and web• Implements paid and organic social media strategies across platforms while helping to shape authentic brand voice for clients• Creates quarterly and annual reporting decks from analytics insights to assess performance of paid and organic content based on KPIs then cultivates new campaign strategies and recommendations based on findings• Works closely with design team to produce captivating digital content (GIFs, emails, landing pages, social) unique to each brand• Educates client and internal teams on industry trends in the social sphere that may contribute to client or agency objectives• Utilizes social publishing and analytics tools such as Ads Manager, Spredfast, and Falcon to optimize campaign performances



Discovery Inc

• United States
• Entertainment
• 700 & Above Employee

• Publicity Coordinator

  • Jan 2015 - Mar 2017

  • Responsible for pitching and securing press, writing press releases, cast bios, and packaging assets for DSC freshman series• Assisted in PR strategy and implementation of A-level press activations such as Shark Week, Deadliest Catch, Naked and Afraid• Worked with PR Director to plan and forecast annual budgets and allocate spending for publicity team’s A-level priorities• Booked travel, managed calendar, scheduled meetings and rolling calls, and assisted in writing and distributing press releases• Coordinated logistics for Discovery Channel events such as TCA, Emmy’s, press mixers, documentary premieres and screenings• Worked closely with digital, marketing and social media teams to distribute and maximize secured press coverage• Compiled company-wide press clip report detailing daily press coverage on Discovery, Science and Animal Planet



Colosseum Athletics

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• PR/Marketing Strategist

  • Jun 2014 - Jan 2015

  • Built and maintained media lists while developing relationships with editors, producers, bloggers and industry decision makers• Pitched fitness, fashion and lifestyle editors on seasonal and trending activewear product releases for editorial consideration• Created cross promotion campaigns with top social media influencers to generate consumer interest and brand awareness• Produced seasonal lifestyle and catalog photo shoots: location scouting and permits, model casting, look book design/layout• Managed and grew brand social media accounts by implementing paid and organic social strategies unique to each platform



Mannfolk PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Sep 2012 - May 2014

  • Served as primary contact for fashion and beauty accounts: ideated pitch angles, managed press outreach, tracked campaigns• Pitched traditional media while integrating influencer partnerships and special events for fashion, lifestyle and beauty clients• Wrote client press materials such as corporate bios, press releases, media alerts, boilerplates, fact sheets, blog and social copy• Cultivated relationships with reporters, influencers and stylists through cold-calling, email campaigns and industry events• Aided in agency growth by creating & implementing guidelines for internship program and showroom pull structure• Trained, supervised and mentored intern team daily for effective work flow, open communication and learning environment



BrandLink Communications

• Public Relations and Communications Services
• 1 - 100 Employee

• Hospitality Intern

  • Nov 2012 - Jan 2013

  • Researched media outlets for pitching hospitality clients to relevant media• Assisted with guest, talent and media check-in lists onsite at red carpet events• Administrative: assembled gift packages for celebrity seeding, booked travel, answered phones, organized expense reports • Researched media outlets for pitching hospitality clients to relevant media• Assisted with guest, talent and media check-in lists onsite at red carpet events• Administrative: assembled gift packages for celebrity seeding, booked travel, answered phones, organized expense reports



iHollywood Forum

• Entertainment
• 1 - 100 Employee

• Marketing Associate/Event Coordinator

  • Sep 2011 - Jan 2012

  • Established marketing partnerships, created social media/email campaigns, wrote press releases• Planned and executed strategic sales ideas through extensive phone and email communication• Managed micro pre-planning and coordination as well as onsite administration of DLR event • Established marketing partnerships, created social media/email campaigns, wrote press releases• Planned and executed strategic sales ideas through extensive phone and email communication• Managed micro pre-planning and coordination as well as onsite administration of DLR event



Discovery Inc

• United States
• Entertainment
• 700 & Above Employee

• Communications and PR Intern at TLC

  • Jan 2011 - Jun 2011

  • Established communication/worked closely with media outlets to gain publicity for new content• Wrote and published press releases, extensive research for content and programming• Managed press/talent and coordinated public correspondence on strict deadline • Established communication/worked closely with media outlets to gain publicity for new content• Wrote and published press releases, extensive research for content and programming• Managed press/talent and coordinated public correspondence on strict deadline



The A-List

• Netherlands
• Public Relations and Communications Services

• Fashion and Event PR intern

  • Jan 2011 - Jun 2011

  • Researched leading industry executives/talent unique to each sponsored client event• Onsite management of high-pressure red carpet events as guest list coordinator/VIP services• Maintained/merchandized showrooms, answered phones, organized office paperwork • Researched leading industry executives/talent unique to each sponsored client event• Onsite management of high-pressure red carpet events as guest list coordinator/VIP services• Maintained/merchandized showrooms, answered phones, organized office paperwork



InTheMO

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Intern

  • Apr 2010 - Dec 2010

  • Learned extensive marketing techniques, managed social media projects to build online presence• Pitched marketing projects and strategies for increased revenue through interactive platforms• Production assistant for multiple high-pressure, deadline-driven shoots • Learned extensive marketing techniques, managed social media projects to build online presence• Pitched marketing projects and strategies for increased revenue through interactive platforms• Production assistant for multiple high-pressure, deadline-driven shoots