Samantha Cooke
IAB Video Advertising Council Member at IAB Australia- Claim this Profile
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Bio
Adam Grono
From the day Sam joined the Domain family, she started adding value. Her ability to traverse across B2B and B2C audiences unlocking synergies has been a highlight. Sam has an inquisitive mindset which has resulted in new approaches and initiatives that challenge the status-quo. Sam, it's family time now but when you're ready, we'd love to see you back at Domain.
Jimmy Dau
Sam was my director for several years at Mindshare. Sam fosters a collaborative way of working and is meticulous in her attention to detail and thorough and outcomes orientated in her feedback internally as well as to external partners. Always putting people at the heart of her accomplishments, Sam empowers those around her to achieve more than what they capable of.
Adam Grono
From the day Sam joined the Domain family, she started adding value. Her ability to traverse across B2B and B2C audiences unlocking synergies has been a highlight. Sam has an inquisitive mindset which has resulted in new approaches and initiatives that challenge the status-quo. Sam, it's family time now but when you're ready, we'd love to see you back at Domain.
Jimmy Dau
Sam was my director for several years at Mindshare. Sam fosters a collaborative way of working and is meticulous in her attention to detail and thorough and outcomes orientated in her feedback internally as well as to external partners. Always putting people at the heart of her accomplishments, Sam empowers those around her to achieve more than what they capable of.
Adam Grono
From the day Sam joined the Domain family, she started adding value. Her ability to traverse across B2B and B2C audiences unlocking synergies has been a highlight. Sam has an inquisitive mindset which has resulted in new approaches and initiatives that challenge the status-quo. Sam, it's family time now but when you're ready, we'd love to see you back at Domain.
Jimmy Dau
Sam was my director for several years at Mindshare. Sam fosters a collaborative way of working and is meticulous in her attention to detail and thorough and outcomes orientated in her feedback internally as well as to external partners. Always putting people at the heart of her accomplishments, Sam empowers those around her to achieve more than what they capable of.
Adam Grono
From the day Sam joined the Domain family, she started adding value. Her ability to traverse across B2B and B2C audiences unlocking synergies has been a highlight. Sam has an inquisitive mindset which has resulted in new approaches and initiatives that challenge the status-quo. Sam, it's family time now but when you're ready, we'd love to see you back at Domain.
Jimmy Dau
Sam was my director for several years at Mindshare. Sam fosters a collaborative way of working and is meticulous in her attention to detail and thorough and outcomes orientated in her feedback internally as well as to external partners. Always putting people at the heart of her accomplishments, Sam empowers those around her to achieve more than what they capable of.
Credentials
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Product Marketing Alliance: Core
Product Marketing AllianceDec, 2022- Nov, 2024 -
Certified Practitioner of Human-Centered Design
LUMA InstituteSep, 2019- Nov, 2024 -
Fundamentals of Innovation through Human-Centered Design
LUMA InstituteJul, 2019- Nov, 2024 -
Google Ads Management Course
University of SydneyAug, 2018- Nov, 2024 -
Adobe CC Photoshop and InDesign
Billy Blue College of DesignMay, 2018- Nov, 2024
Experience
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IAB Australia
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Australia
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Advertising Services
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1 - 100 Employee
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IAB Video Advertising Council Member
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Jan 2023 - Present
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Samsung Ads
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United States
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Advertising Services
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700 & Above Employee
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Head of Product Marketing APAC
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Aug 2022 - Present
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Domain
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Australia
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Real Estate
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700 & Above Employee
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Marketing Lead (Commercial Marketing)
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Mar 2022 - Aug 2022
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Domain
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Australia
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Real Estate
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700 & Above Employee
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National Marketing Manager
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Mar 2020 - 2021
Responsible for developing the B2C and B2B marketing strategies for CommercialRealEstate to drive acquisition, retention and revenue growth. Worked collaboratively with Product, Sales and Data teams to achieve the market-leading position through data-driven digital strategies (inc. SEM, SEO, Video, Display, Social), content development and partnerships. Responsible for developing the B2C and B2B marketing strategies for CommercialRealEstate to drive acquisition, retention and revenue growth. Worked collaboratively with Product, Sales and Data teams to achieve the market-leading position through data-driven digital strategies (inc. SEM, SEO, Video, Display, Social), content development and partnerships.
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Foxtel Group
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Australia
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Entertainment Providers
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700 & Above Employee
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Head of Digital - Advertising & Brand Partnerships
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2016 - 2019
Responsible for developing the commercial strategy for advertising across all Foxtel digital products and platforms. Built and executed creative and innovative sales and marketing strategies to secure and renew large-scale partnerships with leading Australian advertisers.A core member of the Foxtel Digital Advertising Product Development team responsible for scoping and implementing market-leading digital advertising solutions across all Foxtel assets.
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Senior Group Manager - Advertising & Brand Partnerships
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2012 - 2016
Responsible for developing the commercial strategies for the Foxtel digital platforms, Premium Entertainment channel group and Factual channel group. Exceeded revenue targets through the creation of innovative multi-platform partnership proposals including content creation, in-show integration, broadcast sponsorships and digital activations.
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Mindshare
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United Kingdom
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Advertising Services
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700 & Above Employee
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Media Account Director - Planning & Investment
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2009 - 2012
Account: Kimberly-Clark (Family Care, Baby Care, Adult Care, Feminine Care) Led the Media Planning and Investment team on the Kimberly-Clark account ($30M+ annual media investment). Developed data-driven cross-channel media recommendations to maximise business outcomes for Kimberly-Clark and delivered outstanding (Ebiquity audited) trading results through the implementation of disciplined workflows and systems for the team, and executing strong negotiation strategies. Account: Kimberly-Clark (Family Care, Baby Care, Adult Care, Feminine Care) Led the Media Planning and Investment team on the Kimberly-Clark account ($30M+ annual media investment). Developed data-driven cross-channel media recommendations to maximise business outcomes for Kimberly-Clark and delivered outstanding (Ebiquity audited) trading results through the implementation of disciplined workflows and systems for the team, and executing strong negotiation strategies.
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Multi Channel Network
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Australia
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Advertising Services
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1 - 100 Employee
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Strategic Integration Manager
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2008 - 2009
Channel Portfolio: - The Lifestyle Channel - Lifestyle Food - Lifestyle You - Discovery Channel - Discovery Travel & Living - Discovery Science - Animal Planet - The Weather Channel - Nickelodeon - Nick Jr. Channel Portfolio: - The Lifestyle Channel - Lifestyle Food - Lifestyle You - Discovery Channel - Discovery Travel & Living - Discovery Science - Animal Planet - The Weather Channel - Nickelodeon - Nick Jr.
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Redbox Digital Australia
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Australia
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Technology, Information and Internet
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Digital Project Manager (Contract Role)
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2008 - 2008
Key accounts: - Johnson & Johnson - Bayer - Yahoo!7 Key accounts: - Johnson & Johnson - Bayer - Yahoo!7
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Mindshare
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United Kingdom
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Advertising Services
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700 & Above Employee
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Media Account Director - Communications Planning
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2005 - 2007
Key accounts:- Kellogg's UK- IBM UK
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Media Business Manager - Planning & Investment
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2003 - 2005
Key account:- Kellogg's Australia
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UM Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Media Planner / Buyer
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1999 - 2003
Key accounts: - Australian Federal Government - Columbia TriStar Films - Sony Music - Elizabeth Arden Key accounts: - Australian Federal Government - Columbia TriStar Films - Sony Music - Elizabeth Arden
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Education
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University of Sydney
Master of Marketing -
Macleay College
Diploma of Advertising
Community
