Chief Executive Officer

• Nov 2019 - Present

Who We Are My Growth Marketer is an integrated digital marketing company focused on helping our partners to thrive. We support visionary entrepreneurs, brands, and large to small organizations through tailored marketing strategies to effectively reach their target customers, amplify their impact, and grow their business. About Us We specialize in amplifying your authentic brand to engage and attract your key customers and improve customer retention. We utilize design thinking to develop stories and engaging content to reach your target audience through multiple digital channels. Our solution-oriented approach improves your business holistically and sets you up to grow in the long term. Our Approach Our curious, design-thinking approach allows us to learn, analyze, create, implement, and evaluate the impact of marketing strategies on your business. We effectively understand your industry, competitive advantage, and target audience(s) in order to maximize marketing results and increase your customer base. We help you build your brand awareness and trust with your customers. Ready, Set, Grow! Together, Let’s Level Up Your Business. https://www.mygrowthmarketer.com/ Show less

Marketing & Communications Director

• Aug 2022 - Jan 2023

· Membership growth of 20% by utilizing organizational opportunities to engage membership and participation in strategic trade shows and conferences · Created effective branding of marketing collateral, launched a new website, developed video content and testimonials, and produced high-quality, eye-catching images to elevate organizational prestige · Conducted organic social media marketing that resulted in a +106% increase of followers on LinkedIn Achieved 90% engagement rate with organizational membership through email campaigns, event marketing and management · Managed event coordination and produced all marketing materials for 1st Annual Hydrogen Policy Leaders Convention including graphic design of program book, emails correspondence, stage signage, program slide deck, stage management of speakers and AV team, media relations, and management of sponsorship packages Show less

Account Manager

• Aug 2022 - Aug 2022

Marketing Manager

• Jun 2021 - Oct 2021

· Re-designed company’s website that led to an increase in clinic’s website traffic of +660% and grew lead generation by +200% through paid social ads and Google Ads campaigns · Problem solved conversion rate challenges revealed through data analysis with content development to improve SEO and pursued sales enablement through a full website optimization · Managed a $2,000/mo marketing budget to test channels and market segments through paid social ads that resulted in identifying the target customer · Managed marketing professionals to execute strategy, develop content, execute branding, communications, and growth channels for direct-to-consumer services Show less

Graduate Teaching Associate

• Sep 2019 - Jun 2021

· Graduate Teaching Associate for two undergraduate level classes, 1) Supply Chain & Operations with +100 students and 2) Introduction to Entrepreneurship with +25 students · Promoted to Graduate Teaching Consultant where I provided trainings to university faculty members and teaching associates · Conducted one-on-one teaching consulting sessions as well as provided office hours to support students · Collaborated with faculty to develop educational lessons and assessments utilizing case studies, software simulations, and readings · Published "CARES: A framework for how educators can support first generation college students," UC Davis Center for Educational Effectiveness, February 1, 2021 Show less

Digital Marketing Manager

• May 2020 - Jan 2021

· Increased online sales by 167% through integrated targeted promotions, email campaigns, and social media awareness · Managed digital transformation of direct-to-consumer sales for the winery to turn around the sharp decline in sales due to the COVID-19 pandemic · Conducted targeted brand management through data analysis of Wine Direct sales data · Increased online sales by 167% through integrated targeted promotions, email campaigns, and social media awareness · Managed digital transformation of direct-to-consumer sales for the winery to turn around the sharp decline in sales due to the COVID-19 pandemic · Conducted targeted brand management through data analysis of Wine Direct sales data

Strategic Marketing Manager

• Jan 2019 - Jan 2020

· Worked with cross-functional team members including software engineering and design to define, test, and launch compelling features for end users · Conducted B2B customer interviews with family-owned wineries for value proposition and product validation · Built the company's initial website, social media accounts, and provided support in developing a winning pitch deck · Provided strategic advice, contacts, and resources during the company's customer market validation process to grow the company’s pilot program that launched the initial products · Winning team: UC Davis Big Bang! Business Competition Food & Ag Innovation Award Show less

Interim Executive Director

• Jan 2019 - Jul 2019

· Increased revenue by 15.6% by re-training staff and building organizational uniformity, discontinued inefficient programs, and focused efforts to diversify marketing and external communications strategy · Increased studio attendance by 6.2% through the delivery of quality services for students, targeted promotions, and partnerships with high caliber instructors offering specialized trainings and workshops · Increased social media followers by 16.8% and overall electronic communication with our community members through targeted Constant Contact, utilization of Live videos during events, and sharing posts of our work in the community Show less

Senior Legislative Analyst

• Sep 2013 - Nov 2018

· Led cross-functional campaign team of researchers, communications and field staff to successfully implement public affairs campaign to change new federal Fair Labor Standards Act regulations to allow in-home supportive services providers to be eligible for overtime compensation, among other benefits with an augmentation of $439 million · Collaborated with public sector representatives, stakeholders, and led a cross-functional campaign team to write legislation to enact policy to increase safe staffing standards in Skilled Nursing Facilities with an augmentation of $43.2 million · Created and managed strategic campaigns for every piece of legislation sponsored by SEIU Local 2015, including the coordination of staff, members, and resources to obtain the necessary policy analysis, author, key targets, messaging, and Member engagement to obtain the Governor’s signature · Advocated in public policy areas including human services, health, workers’ rights, immigrant rights, retirement security, restorative justice, housing, environmental justice, elections, utilities and commerce, disability rights, education, and women’s rights Show less

Fellow

• Jan 2018 - May 2018

Awarded: Best Business Plan; Best in Showcase; and Top Performing Team Awarded: Best Business Plan; Best in Showcase; and Top Performing Team

Jesse M. Unruh Assembly Fellow

• Sep 2012 - Sep 2013

Office Manager

• Aug 2011 - Aug 2012

Case Manager and Intake Specalist

• Dec 2010 - Aug 2012

Certified Research Assistant

• Jun 2010 - Jun 2011

Organizer

• Aug 2004 - Feb 2011

Front Line Leaders Academy Fellow 2010

• Jun 2010 - Jan 2011

Statewide Grassroots Organizer

• Dec 2009 - Jun 2010