Samantha Cocca

Brand Manager at MacPherson's
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Retail Art Supplies
    • 100 - 200 Employee
    • Brand Manager
      • May 2022 - Present

    • Assistant Category Manager
      • Oct 2021 - Apr 2022

    • United States
    • Transportation, Logistics, Supply Chain and Storage
    • 300 - 400 Employee
    • Merchandiser - Bills Khakis Division
      • Dec 2019 - Oct 2021

      ● Managed full product development cycle of a DTC menswear brand that drives approximately $2 million in annual sales ● Work led directly with CEO and GMM to achieve sales, margin, and turnover objectives through market research and trend forecasting ● Sourced all fabric and raw materials to create product line and partner with technical designer to edit tech packs and tweak merchandise specs ● Communicated all aspects of production to factories (all products are made in USA), including coordinating fabric deliveries, transfers and production schedules ● Submitted immediate and long-term forecast purchase orders while sustaining open to buy records ● Collaborated with marketing director to brainstorm short and long-term marketing strategies and creatives ● Responsible for basic maintenance of ecommerce site hosted on Shopify (product creation/editing/organizing) ● Managed inventory receiving process from auditing physical receipts to updating inventory in POS system Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Associate Buyer - Seasonal
      • Nov 2017 - Jun 2019

      • Assisted in managing a sku intensive department that drives approximately $26 million in annual sales • Acquired merchandise through foreign travel, extensive product development, and worked directly with international agents, vendors and factories • Maximized growth opportunities by expanding, adding and evolving merchandise categories • Worked closely with senior buyer to achieve sales, margin, and turnover objectives • Proven ability to identify trends and interpret for Cost Plus World Market consumers to maximize growth opportunities • Articulately presented product vision and development to senior management team • Determined advertising proposals and projections for multi-media and in-store promotions • Collaborated with Inventory Management on financial projections, including sales and markdowns • Collaborated with additional cross functional partners including Visual Merchandising, Store Operations and Distribution Centers • Managed the professional development of an Assistant Buyer Show less

  • SDI USA, LLC
    • Meriden, CT
    • Buyer - Bob's Stores Women's, Juniors', and Kid's Sportwear, Outerwear, and Swimwear
      • May 2017 - Nov 2017

      • Bought all Women's, Junior's, and Kid's Sportswear, Outerwear, and Swimwear. • Developed a competitive merchandise assortment plan that was customer focused. • Monitored and adjusted sales plan by staying abreast of industry trends and competition. • Analyzed historical and present business by style, size and color in order to strategically forecast future opportunities. • Interpreted ad and POS results to make futuristic decisions. • Integrated brand, sourcing, marketing and retail supply chain functions into the merchandising process. • Identified items to maximize promotional and marketing strategies and determined lifecycle of each item. Created exit strategy for aging inventory. • Maintained accurate, timely methods of communication with all internal and external business partners, and built strong vendor relationships. Show less

    • Associate Buyer - Bob's Stores and Eastern Mountain Sports
      • Jun 2015 - May 2017

      • Assisted in buying the following categories for Bob's Stores: Women's and Juniors' Sportswear, Outerwear, and Swimwear.• Assisted in buying the following categories for Eastern Mountain Sports: Men's, Women's, and Kid's National Branded Sportswear and Outerwear.•Ensured accurate, timely entry of ad prep. Analyze ad results to make futuristic decisions.• Assisted buyer in generating accurate purchase orders.• Communicated with DC to ensure timely DC processing of receipts and RTVs.• Tracked POs and delivery of goods, maintaining accurate files and communication. • Maintained knowledge of product and industry trends through market trips, online services, industry journals and fashion magazines.• Maintained accurate, timely methods of communication with all internal and external business partners, and build strong vendor relationships.• Analyzed historical and present business by style, size and color in order to strategically forecast future opportunities with Buyer Show less

    • Assistant Buyer - Bob's Stores
      • Jan 2014 - Jun 2015

      • Assisted in the following categories for Bob's Stores: Women's and Juniors' Sportswear, Outerwear, and Apparel. • Ensured accurate, timely entry of ad prep.• Generated accurate purchase orders.• Communicated with DC to ensure timely DC processing of receipts and RTVs.• Tracked POs and delivery of goods, maintaining accurate files and communication. • Maintained knowledge of product and industry trends through market trips, online services, industry journals and fashion magazines. Show less

    • Retail
    • 200 - 300 Employee
    • Retail Associate
      • Mar 2008 - Jan 2014

      • Opened and closed store • Monitored cash office by maintaining cash balances and accurate paperwork • Assisted customers with purchases, returns and exchanges and on sales floor • Merchandised new apparel onto sales floor • Trained new employees • Opened and closed store • Monitored cash office by maintaining cash balances and accurate paperwork • Assisted customers with purchases, returns and exchanges and on sales floor • Merchandised new apparel onto sales floor • Trained new employees

    • United States
    • Higher Education
    • 700 & Above Employee
    • WNHU Assistant Producer
      • Sep 2012 - May 2013

      • Acquired and scheduled guests for daily afternoon radio show • Obtained prep material and contesting • Assisted promotion team around campus • Acquired and scheduled guests for daily afternoon radio show • Obtained prep material and contesting • Assisted promotion team around campus

Education

  • LIM College
    Master's degree, Fashion Merchandising and Management
    2021 - 2022
  • University of New Haven
    Bachelor of Arts (B.A.), Communication and Media Studies
    2009 - 2013
  • University of New Haven
    Minor, English Language and Literature, General
    2009 - 2013

Community

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