Experience

Wool Couture Company

• United Kingdom
• Retail
• 1 - 100 Employee

• Online Account Manager

  • Mar 2022 - Present



Next

• United Kingdom
• Retail
• 700 & Above Employee

• Fashion Studio Stylist

  • Jan 2020 - Oct 2021

  Delivering high quality imagery for Next inline with their creative direction, on both still-life sets and model shoots, within an extremely fast-paced role. Working with both Next's own clothing and accessory collections, plus stock from hundreds of big branded names in the industry. Creating a trend led styling wardrobe for each model shoot day, whilst being sympathetic to each brand's iconic look. Maintaining constant awareness of competitors, to ensure the imagery created was ahead of the curve. Collaborating with both the in-house and freelance Photographers and Retouchers to evolve the aesthetics of the imagery. Balancing problem-solving creative issues with time management in mind, to hit the deadlines of daily shot count requirements set by the product Co-ordination Team. Show less



Michael Stewart Menswear

• North Yorkshire

• Ecommerce Marketing Coordinator

  • Aug 2018 - Dec 2019

  Introduced procedures to streamline the eCommerce department, from the product uplift timeline, SEO relevant content, product and social photography to the picking and packing and returns process. Managing all aspects of the marketing and promotions for both the online and brick and mortar store. From creating scheduled newsletters/social media posts to all the shooting and styling the creative photography to designing regular graphic adverts both in print and digital. Working closely to a briefs set by the shop floor staff to create the promotional graphics for leaflets and vouchers to boost the footfall. Also reaching out to local businesses to create key relationships for new season launch nights and to encourage community spirit. Ensuring regular relevant posts on social media channels, sourcing bloggers/influencers to run competitions with, monitoring the performance of the posts and campaigns and their effectiveness to increase engagement. Campaigned to secure essential elements for the growth of the site, like affiliate marketing and third-party selling platforms. Doing market research to suggest new brands to the company owner to keep the store fresh and exciting. All of which has played an integral part in the business's growth. Show less



Aphrodite 1994

• Sunderland, United Kingdom

• Online Menswear Editor & Stylist

  • Apr 2014 - Jun 2018

  Years of e-commerce on set/location photography experience, working to strict deadlines with a sensitive eye for art direction. Using my brand-sensitive eye to recruit all in-house and freelance models, and to source relevant locations and props within a tight budget. Compiling seasonal research and styling notes to create moodboards and essential shot lists for each shoot. Working with Senior Photographer to manage shoot calendars, and the ensure shoot days run smoothly, shot lists completed in a timely manner. Solely working on the post-production of all editorial images produced. Adapting my handwriting to suit the style required in various lookbooks, marketing newsletters (37K subscribers pre GDPR changes), and visual content for social media. Responsible for running the online merchandising of the website, delegating merchandising timetables based on analytics results, ensuring high standard is constant, resulting in 1st page organic Google listings for the top search terms. Creating rules for individual brands for the 'Wear It Withs' and arranging styled shoots to showcase higher value jackets onsite. Knowledge of luxury brands, and a flair for snappy editorial blog posts and commercial product copy for all platforms. Creating a strong brand image and presence with continuity throughout all promo units. Overseeing and ensuring quality control of product images for the site. Contributing to and leading imagery reviews, demonstrating competitor awareness and being proactive in presenting opportunities for improvement. Filling a 6 month temporary position in managing the digital marketing platforms. Working to increase the 27.4K Instagram followers, running small budgeted ads and post boosts. Overhauled Pinterest platform, adapting the posts to suit their algorithm and the different audience base. Show less



Castle Mania

• Team Leader

  • May 2007 - Nov 2014

  Team Leader – Supervisor and key holder at children’s play centre & café. Supervisor roles carried out such as upselling parties to customers, stock taking, assisting in online marketing, meetings with owners to discuss improvements within the business, interviewing & training new candidates. Team Leader – Supervisor and key holder at children’s play centre & café. Supervisor roles carried out such as upselling parties to customers, stock taking, assisting in online marketing, meetings with owners to discuss improvements within the business, interviewing & training new candidates.



Swallow & Rose

• Founder & Illustrator

  • Jun 2012 - Apr 2014

  Creating & handling the organisation my own online fashion brand. Running my own online web store, packing & posting orders. Designing illustrations on Illustrator for shirts, jewellery & accessories. Creating the shirts through my own heat sublimation printing press. Contacting the Press & Bloggers for PR purposes of the site. Sending press sheets & samples to Buyers in stores. Creating & handling the organisation my own online fashion brand. Running my own online web store, packing & posting orders. Designing illustrations on Illustrator for shirts, jewellery & accessories. Creating the shirts through my own heat sublimation printing press. Contacting the Press & Bloggers for PR purposes of the site. Sending press sheets & samples to Buyers in stores.



Miss A La Mode

• Head Of Luxury Goods & Sourcing

  • May 2013 - Jul 2013

  Dealing with VIP customers in sourcing high end designer garments and accessories. Contacting department stores and flag ship stores in the UK, Europe and USA, to purchase the highly sort after goods. Working with clients in consultations to be able to fit their style perfectly. Dealing with VIP customers in sourcing high end designer garments and accessories. Contacting department stores and flag ship stores in the UK, Europe and USA, to purchase the highly sort after goods. Working with clients in consultations to be able to fit their style perfectly.



Cruise

• Retail
• 1 - 100 Employee

• Junior Photographer & Designer

  • Oct 2012 - Apr 2013

  Photoshop processing items for online website stores. Studio experience shooting mannequins & flat still life garments/accessories for newsletters & Christmas lookbook. Working with the Visual Merchandiser on Illustrator to create vinyl templates. Cutting & packing window vinyls to send to the stores. Prepping the garments for shoots. Checking off stock from deliveries in the warehouse. Working with the Buyers & the best sellers spread sheets to choose products to highlight for the newsletters & other online promo units. Working from simple briefs from the Web Ecommerce Heads to create newsletters. Creating mood boards to present in meetings for alterations to newsletter layouts. HTML coding of newsletters & sending out tests to created segments. Working with the Head Buyer to create’ Eveningwear by Cruise’ drafts for; logo, website, packaging & newsletters. Show less