Samantha Caram
Senior Marketing Campaign Consultant and Project Manager at 4Thought Marketing- Claim this Profile
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Bio
Brad Jamieson
Samantha is a terrific marketer. I worked with her for over 2 years and not only did she come up with new and creative marketing initiatives - she stayed on top of every campaign to make sure we had quality prospects in attendance. I would highly recommend Samantha in a marketing role. She is creative, detail oriented, and very organized. It's not easy getting quality Mid Market prospects to events, but Samantha delivered for my team every time.
Jessica Skead
Samantha has been an absolute pleasure to work with. Her enthusiasm and passion for her work make each interaction a great one. She's one of the most efficient people I've come across - if you want something done, ask Sam! The initiative she's shown in working with business partners has been fantastic, and has resulted in mutual benefits. She's a hard worker, stays on top of things, and is an asset to any organization!
Brad Jamieson
Samantha is a terrific marketer. I worked with her for over 2 years and not only did she come up with new and creative marketing initiatives - she stayed on top of every campaign to make sure we had quality prospects in attendance. I would highly recommend Samantha in a marketing role. She is creative, detail oriented, and very organized. It's not easy getting quality Mid Market prospects to events, but Samantha delivered for my team every time.
Jessica Skead
Samantha has been an absolute pleasure to work with. Her enthusiasm and passion for her work make each interaction a great one. She's one of the most efficient people I've come across - if you want something done, ask Sam! The initiative she's shown in working with business partners has been fantastic, and has resulted in mutual benefits. She's a hard worker, stays on top of things, and is an asset to any organization!
Brad Jamieson
Samantha is a terrific marketer. I worked with her for over 2 years and not only did she come up with new and creative marketing initiatives - she stayed on top of every campaign to make sure we had quality prospects in attendance. I would highly recommend Samantha in a marketing role. She is creative, detail oriented, and very organized. It's not easy getting quality Mid Market prospects to events, but Samantha delivered for my team every time.
Jessica Skead
Samantha has been an absolute pleasure to work with. Her enthusiasm and passion for her work make each interaction a great one. She's one of the most efficient people I've come across - if you want something done, ask Sam! The initiative she's shown in working with business partners has been fantastic, and has resulted in mutual benefits. She's a hard worker, stays on top of things, and is an asset to any organization!
Brad Jamieson
Samantha is a terrific marketer. I worked with her for over 2 years and not only did she come up with new and creative marketing initiatives - she stayed on top of every campaign to make sure we had quality prospects in attendance. I would highly recommend Samantha in a marketing role. She is creative, detail oriented, and very organized. It's not easy getting quality Mid Market prospects to events, but Samantha delivered for my team every time.
Jessica Skead
Samantha has been an absolute pleasure to work with. Her enthusiasm and passion for her work make each interaction a great one. She's one of the most efficient people I've come across - if you want something done, ask Sam! The initiative she's shown in working with business partners has been fantastic, and has resulted in mutual benefits. She's a hard worker, stays on top of things, and is an asset to any organization!
Credentials
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Eloqua Campaign Execution Master 2020
OracleNov, 2020- Sep, 2024 -
Eloqua Insight Master 2020
OracleNov, 2020- Sep, 2024 -
Eloqua Marketing Creative Master 2020
OracleNov, 2020- Sep, 2024 -
Eloqua Marketing Operations Master 2020
OracleNov, 2020- Sep, 2024 -
Eloqua Master 2020
OracleNov, 2020- Sep, 2024 -
Eloqua B2B Luminary
EloquaMar, 2019- Sep, 2024 -
Eloqua SmartStart
EloquaFeb, 2011- Sep, 2024 -
Oracle Eloqua CX Marketing 2020 Certified Implementation Specialist
OracleOct, 2020- Sep, 2024 -
Oracle Eloqua CX Marketing 2020 Certified Implementation Specialist
OracleOct, 2020- Sep, 2024 -
Smartsheet Product Certified User
SmartsheetJun, 2019- Sep, 2024 -
B2B Oracle Eloqua Master
Eloqua -
Eloqua 10 Partner Certification
Eloqua -
Eloqua 9 Partner Certification
Eloqua -
Eloqua Master 2020
Eloqua
Experience
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4Thought Marketing
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United States
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Information Technology & Services
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1 - 100 Employee
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Senior Marketing Campaign Consultant and Project Manager
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Nov 2020 - Present
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Marketing Campaign Consultant and Project Manager
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Nov 2018 - Nov 2020
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MarketOne International
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United States
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Marketing Services
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300 - 400 Employee
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Senior Manager, Production Services
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Nov 2015 - Apr 2018
• Manage both Client Services and Production teams global workflow• Intake of new and existing client production requirements for resourcing and time management of production team• Responsible for increasing production efficiency and margin on global production services• Weekly resourcing request intake, adjustments and assignments based on bandwidth and priority• Onboarding of Bangalore team and integration with US based Account Management and Technical Services teams• Manage creation and maintenance of automated platform for production services • Creation of reporting capabilities within our ticketing system to measure effect of global production process and identify areas needing improvement• Mentor and advise Account Directors and Managers on working with Production team
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Senior Program Manager
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Apr 2014 - Nov 2015
Program Management of Eloqua Managed Services, including, but not limited to client campaign build and execution, lead scoring set up and maintenance, CRM Integration, and data optimization.
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Program Manager
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Apr 2012 - Apr 2014
Program Management of Eloqua Managed Services, including, but not limited to client campaign execution, lead scoring set up and maintenance, CRM Integration, and data optimization.
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Associate Program Manager
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Nov 2010 - Apr 2012
Supporting IBM Cognos Field MarketingProviding Eloqua Managed Services Eloqua 9 CertifiedEloqua 10 CertifiedEloqua SmartStart Certified
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IBM
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IT Services and IT Consulting
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1 - 100 Employee
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Channel & MM Marketing Manager
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Apr 2008 - Mar 2010
As the Channel and Midmarket Marketing Manager I worked in a matrixed fashion with IBM Channel partners and Sales and Marketing teams to drive the market segment management and demand programs functions for their geography, which included:• Driving the channel marketing plans with critical partners that define objectives, target markets, demand programs strategies and tactics • Develop demand program strategies that drive to the required pipeline & WR targets • Execute demand programs, including: Managing the creative development of outreach with agencies & production resources• Managing live events and tradeshows as applicable• Database management • Working closely with IBM’s Web team to drive a Web presence for their programs• Capturing critical program information in Sales and Marketing systems such as Salesforce.com, Eloqua, MEPT and BAT• Assess market segment and program performance, using IBM Cognos’ performance management solutions, and making adjustments as needed in support of targets as well as overall pipeline gaps• Successfully manage their Marketing budget• Ensure ongoing communication with their Channel partners, IBM Channel sales teams and business development teams to drive integrated efforts• Ensure ongoing communication and collaboration with peers within other IBM segments to drive synergy pipeline and revenue
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Cognos
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Software Development
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100 - 200 Employee
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Budget Specialist
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May 2007 - Apr 2008
Support program managers with budgeting and procurement. Support program managers with budgeting and procurement.
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Education
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2005 - 2006
University of Massachusetts Boston
Bachelor of Science, Business Management
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