Experience

Lake District Calvert Trust

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Freelance Marketing

  • Mar 2022 - Present

  Lovely to be back with the astonishing Calvert Lakes to support their marketing team with day to day tactics and some top level brand positioning, messaging and helping to align their marketing strategy and assets. A wonderful organisation, very close to my heart. Lovely to be back with the astonishing Calvert Lakes to support their marketing team with day to day tactics and some top level brand positioning, messaging and helping to align their marketing strategy and assets. A wonderful organisation, very close to my heart.



Verey Books

• United States
• Book and Periodical Publishing

• Freelance Marketing

  • Sep 2021 - Present

  How lucky to be able to work on the brand positioning, messaging, launch and ongoing marketing for a local, independent bookshop quite literally on my doorstep. How lucky to be able to work on the brand positioning, messaging, launch and ongoing marketing for a local, independent bookshop quite literally on my doorstep.



Ullswater Association

• Freelance Marketing

  • Jan 2019 - Present

  It's good to be back working with the UA in what is sure to be a critical year for the Ullswater Valley. It's good to be back working with the UA in what is sure to be a critical year for the Ullswater Valley.



Hillcroft Park

• United Kingdom

• Freelance Marketing Consultant

  • Apr 2017 - Present

  I've been invited to work with the Hillcroft Park team on a brand refresh including positioning, articulation of the brand and implementation (website, social media, PR etc). I've been invited to work with the Hillcroft Park team on a brand refresh including positioning, articulation of the brand and implementation (website, social media, PR etc).



1863 Restaurant and Rooms

• Freelance Marketing Consultant

  • Dec 2015 - Present

  1863 (formally known as Elm House) is a Victorian guest house set in the heart of Pooley Bridge, an idyllic Lakeland village on the shores of Ullswater. Originally the village blacksmith's shop and then the sub-postmaster's house, 1863 has now been reimagined for the 21st century. More than a bar, bistro and seven elegant bedrooms, they are a family affair who enjoy getting the little things just right and welcoming guests back time and again to share in a slice of Lakeland paradise. I've joined the team to help them get the new branding right and work out a cost-effective, sustainable marketing strategy. Show less



The Askham Collection

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Freelance Marketing

  • Feb 2019 - Mar 2023

  A wonderful opportunity to work with the talented people at Askham Hall on brand positioning and messaging around their three establishments. A wonderful opportunity to work with the talented people at Askham Hall on brand positioning and messaging around their three establishments.



Brathay Trust

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Freelance Project Manager

  • Mar 2020 - Mar 2022

  Supporting Brathay Trust, Theatre by the Lake and the University of Cumbria with their first Changing Culture Programme. Matching students with leading, North West Arts professionals to act as mentors as well as host organisations to support their academic studies with work placements. Supporting Brathay Trust, Theatre by the Lake and the University of Cumbria with their first Changing Culture Programme. Matching students with leading, North West Arts professionals to act as mentors as well as host organisations to support their academic studies with work placements.



Rheged Centre

• United Kingdom
• 1 - 100 Employee

• Freelance Marketing

  • Nov 2020 - Jun 2021

  Delighted to be back with the brilliant Danny Martin and the Westmorland Family team to work on Rheged's relaunch...coming soon! Delighted to be back with the brilliant Danny Martin and the Westmorland Family team to work on Rheged's relaunch...coming soon!



Barton Parish Council with Cumbria County Council

• Pooley 'new' Bridge Paver Project

  • Oct 2019 - Oct 2020

  As a resident and Parish Councillor of Pooley Bridge, it was my civic duty to lend my time to support the Pooley 'new' Bridge paver project. In Autumn 2019 we put 301 engraved pavers up for sale to locals and visitors so that they could have their name carved into Pooley 'new' Bridge for posterity. At £295 each they weren't cheap but we sold all 301 in short order raising £80,000 (before costs) for a Community Fund to help support projects and events that would benefit the village community. The pavers will be available to view from late October 2020 once the new bridge opens to pedestrians and vehicles. I subsequently co-ordinated and edited a Book of Memories for the project telling the story of the bridges at Pooley along with the stories behind those who chose to buy a paver on the new bridge. Show less

• Marketing and Programming

  • Nov 2019 - Apr 2020

  Working with the Marketing and Programming teams at Rheged to help pull together a cohesive approach to these areas that both reflect the Westmorland Family values and showcase the very best in arts and culture. Working with the Marketing and Programming teams at Rheged to help pull together a cohesive approach to these areas that both reflect the Westmorland Family values and showcase the very best in arts and culture.



Calvert Reconnections

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Freelance Marketing

  • Feb 2019 - Apr 2020

  Three years on from the unbelievably brilliant Go Herdwick project, and I'm utterly delighted to be back with Calvert working with them on the marketing plan, branding, positioning and tactics around their new Acquired Brain Injury facility opening later this year. Three years on from the unbelievably brilliant Go Herdwick project, and I'm utterly delighted to be back with Calvert working with them on the marketing plan, branding, positioning and tactics around their new Acquired Brain Injury facility opening later this year.



SOLFIT LIMITED

• United Kingdom
• Business Consulting and Services

• Freelance Marketing

  • Jan 2019 - Apr 2020

  A fascinating project working with entrepreneur, inventor and renewables aficionado, Ewen Estill from Solfit on his game-changing solar panel solution; from branding right down to email footers. A fascinating project working with entrepreneur, inventor and renewables aficionado, Ewen Estill from Solfit on his game-changing solar panel solution; from branding right down to email footers.



Lakeland Dexter

• Freelance Marketing

  • Jun 2018 - Mar 2019

  The opportunity to help create and shape the brand for this newly-formed family business rearing and selling heritage beef from the Dexter breed. The opportunity to help create and shape the brand for this newly-formed family business rearing and selling heritage beef from the Dexter breed.



Michelle Castles Sculpture

• Freelance Marketing

  • Jan 2018 - Feb 2019

  I'm delighted to be back working with Michelle on a number of marketing and PR projects following a lovely rebrand last year. I'm delighted to be back working with Michelle on a number of marketing and PR projects following a lovely rebrand last year.



Solfit

• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Freelance Marketing

  • Jan 2019 - Jan 2019

  Brand positioning work for this successful, up and coming solar panel roofing company. Brand positioning work for this successful, up and coming solar panel roofing company.



Barton Parish Church

• Freelance Marketing

  • 2018 - Dec 2018

  Located between the villages of Tirril and Pooley Bridge, Barton Church is a popular and much-loved local place of worship that has played a part in the lives of thousands of locals over the centuries. Dating back to the 12th century, it has celebrated the key moments in the year for the local community as well as births, marriages and deaths of generations of Barton parishioners as well as families from the Penrith area and much further afield. However time and weather have taken their toll on this historic building and its last inspection highlighted the need for some major re-pointing work to the exterior walls. A funding boost in the form of £23,000 from the Heritage Lottery Fund (HLF) means that this urgent work to preserve it for future generations will now be able to be carried out. The terms of the funding means that alongside the restoration work, I have been asked to deliver marketing activity to share the architectural and historical heritage of St Michael’s Church, Barton. Show less



Another Place, The Lake

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Freelance Marketing

  • Sep 2017 - Oct 2018

  Working with a brand new product / organisation always means exciting times, and this one is, I think, going to be rather special indeed. Another Place, The Lake is the first in a new collection of hotels from the team behind Watergate Bay in Cornwall. Their mantra - 'Detox, Retox' says it all really: active days out and about in the valley and on the lake, relaxed evenings by the fire or in the bar - with friends and family or with a book. My remit is to help them quickly establish deeper ties with the surrounding area, ensure they can share great local events with visitors and that even if it rains 24/7 - the most discerning of guests will come away feeling that they've had a busy and satisfying escape to the lake. Show less

• Freelance Marketing Consultant

  • Jul 2017 - Aug 2017

  Due to open in August 2017, Another Place, the Lake is set to be a really beautiful addition to the Ullswater Valley's accommodation offer. I've been asked to help their design team source art for the hotel - a lovely, creative project!

• Freelance Marketing Consultant

  • May 2016 - Sep 2017

  Thanks to some LEP funding, it's great to be back working with the members of the Ullswater Association and helping them spread the word about all the great reasons there are to come and visit our beautiful valley. Thanks to some LEP funding, it's great to be back working with the members of the Ullswater Association and helping them spread the word about all the great reasons there are to come and visit our beautiful valley.

• Freelance Marketing Consultant

  • Nov 2016 - May 2017

  A lovely project; the opportunity to work closely with leading wire sculptor, Michelle Castles, to ensure that her brand and marketing collateral is reflective of her stunning sculpture. A lovely project; the opportunity to work closely with leading wire sculptor, Michelle Castles, to ensure that her brand and marketing collateral is reflective of her stunning sculpture.



Lakeland Arts

• United Kingdom
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Freelance Marketing

  • Jan 2017 - Mar 2017

  A wonderful opportunity to work with Lakeland Arts Trust on campaigns for Blackwell Arts and Crafts House and Abbot Hall as they look to recruit a permanent marketing staff. A wonderful opportunity to work with Lakeland Arts Trust on campaigns for Blackwell Arts and Crafts House and Abbot Hall as they look to recruit a permanent marketing staff.



Patterdale Hall Estate

• Freelance Marketing Consultant

  • Nov 2016 - Feb 2017

  A key Ullswater-based accommodation provider, Patterdale Hall Estate have tweaked their website and now want a fresh pair of eyes on it to iron out any remaining stylistic and content issues. A key Ullswater-based accommodation provider, Patterdale Hall Estate have tweaked their website and now want a fresh pair of eyes on it to iron out any remaining stylistic and content issues.



Go Herdwick Public Art Trail - The Lake District Calvert Trust

• Freelance Marketing Consultant

  • Dec 2015 - Oct 2016

  I've been lucky enough to be asked to work with the Lake District Calvert Trust team on their highly creative 'Go Herdwick' Public Art Trail. Fifty life-size models of Herdwick ewes, sponsored by local businesses and made beautiful by international, national and local artists, will be available for your appreciation from April 2016 between Keswick and Windermere. This is probably one of the projects I am most proud of being involved with. We worked with 75 artists and over 80 local businesses to sponsor and decorate each ovine masterpiece. After the public art trails closed in September 2016, the herd flocked together for a very special V-ewe-ing at Rheged featuring the fell side set from Theatre by the Lake's acclaim production of 'A Shepherd's Life'. We were absolutely delighted that over 4000 people came to see the flock for their final appearance. In the end all 108 ewes and lambs sold at a Grand Gala Auction in October 2016 raising a total of £250,000 for the Lake District Calvert Trust - smashing the original target of £120,000. We then went on to win the Judges Special Award for Outstanding Achievement in the Cumbria Life Culture Awards in 2017 and also the Tourism Event of the Year at the Cumbria Tourism Awards 2017. A very special project indeed. Show less



KIRKLINTON HALL LIMITED

• Renewable Energy Semiconductor Manufacturing

• Freelance Marketing Consultant

  • Apr 2016 - Sep 2016

  Kirklinton Hall & Gardens is a true secret garden. This Grade II listed ruin 6 miles east of Carlisle is being lovingly restored to its former 17th century glory by owners, Christopher and Ilona Boyle. I've spent the Spring and Summer of 2016 undertaking PR for them in an effort to raise their profile locally and regionally as a destination for families, culture and garden lovers. Kirklinton Hall & Gardens is a true secret garden. This Grade II listed ruin 6 miles east of Carlisle is being lovingly restored to its former 17th century glory by owners, Christopher and Ilona Boyle. I've spent the Spring and Summer of 2016 undertaking PR for them in an effort to raise their profile locally and regionally as a destination for families, culture and garden lovers.


Daff fest 2016 - Ullswater Association
• Freelance Marketing Consultant

  • Mar 2016 - Apr 2016


The Westmorland Family

• Acting Head of Brand and Communications

  • Sep 2014 - Feb 2015

  Further to the project work I undertook earlier in the year with the Westmorland Family, I've been asked back until early 2015 to help out with Comms-related projects and to support the Communications Managers across the family's different businesses. Further to the project work I undertook earlier in the year with the Westmorland Family, I've been asked back until early 2015 to help out with Comms-related projects and to support the Communications Managers across the family's different businesses.



Discovery ADR

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Freelance Marketing Consultant

  • Jul 2012 - Sep 2014

  Discovery Graduates are industry leaders in graduate recruitment. Their unique approach attracts, assesses and trains graduates connecting them with ambitious global companies. They are trusted partners who offer insight and expertise and, through continual innovation, they help our clients capitalise on future opportunities by investing in their people. My remit with this exciting and ambitious company is to help them consolidate and roll out their brand and put in place marketing strategies and procedures that will ensure they are sustainable, resilient and ready to embrace their very bright future. Show less



Westmorland Ltd

• United Kingdom
• Retail

• Freelance Marketing Consultant

  • Jan 2014 - May 2014

  I'm currently working with the Westmorland team to help them implement their brand 'tweak', develop bespoke brand photography and film, articulate their 'voice' in terms of tone and style of written language and project manage the development of three new websites for the Westmorland Family of businesses, the much-reverred Tebay Services and their newest venture - Gloucester Services on the M5, due to open in May 2014. I'm currently working with the Westmorland team to help them implement their brand 'tweak', develop bespoke brand photography and film, articulate their 'voice' in terms of tone and style of written language and project manage the development of three new websites for the Westmorland Family of businesses, the much-reverred Tebay Services and their newest venture - Gloucester Services on the M5, due to open in May 2014.



Rheged

• United Kingdom
• Food and Beverage Services

• Freelance Marketing Consultant

  • Mar 2013 - Nov 2013

  The Rheged team kindly asked me to support their marketing function while they are considering their longer term in-house marketing requirements. It's great to be back working with this dedicated and passionate branch of the innovative Westmorland group. The Rheged team kindly asked me to support their marketing function while they are considering their longer term in-house marketing requirements. It's great to be back working with this dedicated and passionate branch of the innovative Westmorland group.



Music in the Wood

• United States
• Musicians
• 1 - 100 Employee

• Freelance Marketing Consultant

  • Sep 2012 - May 2013

  Music in the Wood is a very special event indeed. Held in aid of Carlisle and North Cumbria Hospice at Home, it is a weekend celebration of music on the fell side, 300m above Ullswater. 2013 marked the second Music in the Wood and I was asked to help out with the marketing and PR. With double the tickets sold and an 80% increase on last year's final donation to Hospice at Home, I'm looking forward to supporting them into 2014 and beyond... Music in the Wood is a very special event indeed. Held in aid of Carlisle and North Cumbria Hospice at Home, it is a weekend celebration of music on the fell side, 300m above Ullswater. 2013 marked the second Music in the Wood and I was asked to help out with the marketing and PR. With double the tickets sold and an 80% increase on last year's final donation to Hospice at Home, I'm looking forward to supporting them into 2014 and beyond...

• Freelance Marketing Consultant

  • Jan 2013 - Mar 2013

  I'm delighted to be working with the Wesmtorland Ltd marketing team on some exciting projects to help them celebrate 40 years of the award-winning, family owned Tebay Services...watch this space! I'm delighted to be working with the Wesmtorland Ltd marketing team on some exciting projects to help them celebrate 40 years of the award-winning, family owned Tebay Services...watch this space!



Infinite Digital

• Advertising Services

• Freelance Marketing Consultant

  • Sep 2012 - Sep 2012

  Having previously worked with Infinite Digital's sister company Infinite Design, I was delighted to work with the guys on some 'no nonsense, no jargon' copy for their latest addition, Infinite Digital's website. Not only are they are lovely bunch of people, they're also very good at what they do and it also gave me an opportunity to catch up on some of the latest developments in the digital world. Having previously worked with Infinite Digital's sister company Infinite Design, I was delighted to work with the guys on some 'no nonsense, no jargon' copy for their latest addition, Infinite Digital's website. Not only are they are lovely bunch of people, they're also very good at what they do and it also gave me an opportunity to catch up on some of the latest developments in the digital world.



Leathes Head Hotel

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Freelance Marketing Consultant

  • Apr 2012 - Sep 2012

  Built in 1909 The Leathes Head is an intimate 11 bedroom, Edwardian country ‘home’ hotel. Hidden in the idyllic Lake District valley of Borrowdale, The Leathes Head is so much more than a warm welcome, award-winning food and comfortable interiors - more importantly it is a place to nurture your soul and invest in your wellbeing. My brief is to help them consolidate and roll out their new brand / identity, raise their profile and ultimately increase revPAR. Built in 1909 The Leathes Head is an intimate 11 bedroom, Edwardian country ‘home’ hotel. Hidden in the idyllic Lake District valley of Borrowdale, The Leathes Head is so much more than a warm welcome, award-winning food and comfortable interiors - more importantly it is a place to nurture your soul and invest in your wellbeing. My brief is to help them consolidate and roll out their new brand / identity, raise their profile and ultimately increase revPAR.

• Freelance Marketing Consultant

  • Apr 2012 - Jun 2012

  Having previously worked as an employee for this leading visitor attraction, I was asked to go back on a freelance basis to train and mentor a new member of staff who fitted the company's brief in terms of work ethos and attitude but needed some background on tourism in Cumbria. Her ultimate goal is to go out and forge beneficial and lasting partnerships with other attractions and accommodation providers - my remit is to enable her to do that. Having previously worked as an employee for this leading visitor attraction, I was asked to go back on a freelance basis to train and mentor a new member of staff who fitted the company's brief in terms of work ethos and attitude but needed some background on tourism in Cumbria. Her ultimate goal is to go out and forge beneficial and lasting partnerships with other attractions and accommodation providers - my remit is to enable her to do that.



Theatre by the Lake

• United Kingdom
• Performing Arts
• 1 - 100 Employee

• Head of Marketing

  • Feb 2008 - Apr 2012

  • Devising, implementing and evaluating the Marketing and Sales Strategy• Member of the Senior Management team reporting to the Board• Head of department for Marketing (2 direct reports and 1 freelance), Sales (1 direct report and team of 17) and Front of House teams (1 direct report, team of 3 and 180 volunteers)• Responsible for the effective spend and reconciliation of the marketing budget• Identifying and commissioning external providers e.g. Design agencies, photographers and market research companies• Developing and delivering corporate sponsorship agreements • Developing and driving business through Theatre by the Lake’s online channels Show less

• Marketing Manager

  • Aug 2007 - Feb 2008

• Assistant Marketing Manager

  • 2005 - 2007

  Assist with developing and implementing overall marketing strategy, branding and advertising in order to retain and increase annual visitor numbers (currently 500,000) Staff management: Experience of managing up to three marketing staff, delegating, co-ordinating and organizing their workloads and supporting them in their roles.Events: responsible for developing and programming an events programme covering arthouse, classic, foreign language and family film, lecture series, live music, theatre, children’s workshops and fairs and festivals and coordinating the promotion and ticket sales for these events via the Rheged Events Guide.Press & Public Relations: responsible for ensuring the Rheged Centre received free coverage in local, regional and national publications and broadcast media via press releases, journalist familiarization trips and VIP launches. Website: responsible for overall web strategy, daily administration and content for www.rheged.com (Google PR 6, 22,000 unique visitors per month, e-newsletter database of 2500) plus design and delivery of monthly e-newsletter.Seasonal Campaigns: responsible for coordination and timely delivery of seasonal campaigns within Rheged to drive business at specific times of year including programming of events, large scale themed decorations for the centre and overall coordination between departments.IMAX Film programming: responsible for researching, negotiating license agreements and programming IMAX style movies for Rheged – a key part of Rheged’s entertainment offer. Show less

• Marketing Officer

  • Nov 2001 - 2005