Experience

The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior Business Analyst

  • Mar 2020 - Present

  - Product owner and subject matter expert responsible for maintaining the CRM platform built on Salesforce and expanding its utilization across Coca-Cola's markets. - Work as the lead business analyst to maintain and expand our global cross market case management system and its knowledgebase built on the Salesforce platform as well as own stakeholder and market alignments. - Develop roadmaps, implementation timeframes and budgets for enhancing the CRM platform.- Collaborate with multiple stakeholders to document requirements and ensure business alignment for user experience designs. - Manage the vender relationship to ensure business requirements are met and successful project delivery which includes managing tasks, issues, risks, and deploying change requests for all markets on Salesforce. - Manage the support team to prioritize, approve, test, and deliver on defects and enhancements of the CRM platform. - Create and maintain thorough documentation that accurately reflects the latest functionality of the CRM platform. - Conduct status meetings with the business service managers, business owners, and team members to discuss issues and how best to mitigate risks to the project budget and timeline. - Serve as a key expert in the CIC space to articulate global process differences and commonalities. - Work to drive the right solutions to address business needs. Provide thoughtful leadership and steward reusable solution designs across global markets. - Act as an owner of the digital asset management platform by proposing new template features, create template requirements, prioritize enhancement and and defects. - Implement digital asset management requested metadata changes to the UI and maintain the metadata model.

• Business Analyst

  • Jul 2016 - Mar 2020

  - Collaborated with multiple stakeholders across Marketing and PAC to create user experience designs and applications requirements. Document requirements using JIRA. - Project manager for market technology projects related to social engagement with consumers and marketing operations. - Delivered analytics and strategic recommendations to business leadership on how to better use social analytics tools to engage with consumers. - Acted as an owner of the digital asset management platform by proposing new template features. create template requirements, prioritize enhancements, and defects. Strong ability to understand, design, apply, administer, and troubleshoot. - Facilitated and created helpdesk scripts, coordinated UAT, wrote test cases, conducted testing, led status calls each week, and drafted all communications sent to end users for Heritage Center. - Worked with business stakeholders to define requirements for upcoming enhancements and projects. - Worked with vendors weekly to make sure all projects stayed on scheduled, highlighted any risks to resolve, and kept on task.- Provided project management support for market technology projects related to social engagement with consumers and marketing operations. - Provided analytics and strategic recommendations to business leadership on how to better use analytics tools to engage with consumers. - Developed and maintained Coca-Cola's social tools inventory database that supported our social marketing teams. - Authored requirements for The World of Coca-Cola Event Management System business needs. Built a strong relationship with the vendor to implement and test solution.

• Marketing Analyst Intern

  • May 2015 - Jun 2016

  •Analyzed the impacts of social media on digital marketing campaigns •Gained proficiency with social technology platforms including: Social Listening, Analytics, Collaboration, and Engagement•Quickly got up to speed on TCCC Global IT processes allowing me to become immediately productive. •Core team member in the evaluation of new social technology platforms including assisting with the development of the scorecard with which potential vendor offerings were judged. Assist in social researching new social technologies to assist in upcoming RFIs and RFPs. •Active contributor in Social + which involved performing market research and analysis to derive and understand correlations between social conversations and TCCC brand love