Paid Search Specialist

• Jun 2023 - Present

Responsible for the management of all PPC efforts for clients including paid search, performance max, and shopping ads. Provide recommendations and opportunities for improvement within campaigns. - Manage budgets ranging from $1,000 - $20,000 per month - Responsible for over 30 client accounts Responsible for the management of all PPC efforts for clients including paid search, performance max, and shopping ads. Provide recommendations and opportunities for improvement within campaigns. - Manage budgets ranging from $1,000 - $20,000 per month - Responsible for over 30 client accounts

Small Business Owner

• Feb 2021 - Present

Create custom items for weddings including place cards and hangers. Coordinate client information to ensure accurate results. Manage social media promotion as well as generate local connections to other businesses. Create custom items for weddings including place cards and hangers. Coordinate client information to ensure accurate results. Manage social media promotion as well as generate local connections to other businesses.

Digital Media Manager

• Jun 2022 - Jun 2023

Responsible for management of paid digital team of 5. Managed allocation and budgets of over 275 clients. Developed reporting structure using an online platform to auto-generate and send out advertising reports.

Digital Media Specialist

• Jul 2021 - Jun 2022

Executed and maintained PPC (pay-per-click) advertising campaigns. Optimized performance to ensure continually improving KPIs. Developed wholistic advertising strategies spanning paid search, paid social, and other digital content types. Analyzed campaign performance providing data-centric reports to clients on a routine basis. Generated recommendations to further increase paid digital presence.- Managed budgets ranging from $500 - $15,000 per month.- Individually responsible for over 80 client accounts. Show less

Freelancer - Digital Advertising

• Jan 2020 - Aug 2021

Developed marketing strategies and proposals for a variety of businesses and universities. Executed digital advertising campaigns and SEO projects. Improved website visibility and traffic to small businesses. Generated program awareness and enrollment for two New Hampshire universities. Developed marketing strategies and proposals for a variety of businesses and universities. Executed digital advertising campaigns and SEO projects. Improved website visibility and traffic to small businesses. Generated program awareness and enrollment for two New Hampshire universities.

Digital Media Manager

• Jan 2020 - Jul 2021

Founding member of the company's digital team. Developed agency-wide strategy documents and reporting systems. Produced and presented advertising plans and reporting to clients. Consulted on direct advertising buys for print, radio, and TV. Assisted with client social media management.- Promoted from Digital Media Specialist to Digital Media Manager.- Individually responsible for over 30 client accounts.

Digital Media Specialist

• Jan 2019 - Jan 2020

Media Specialist

• Mar 2018 - Dec 2018

Assisted in development of advertising plans and reporting to clients. Consulted on direct advertising buys for print, radio, and TV. Assisted with client social media management and email campaigns. Monitored campaign performance making adjustments to reach client KPIs. Assisted in website SEO projects to improve campaign landing pages. - Individually responsible for over 20 client accounts. Assisted in development of advertising plans and reporting to clients. Consulted on direct advertising buys for print, radio, and TV. Assisted with client social media management and email campaigns. Monitored campaign performance making adjustments to reach client KPIs. Assisted in website SEO projects to improve campaign landing pages. - Individually responsible for over 20 client accounts.

Travel Agent

• Jan 2018 - Mar 2018

Coordinated travel logistics for families, couples, and individuals. Managed client plans during times of airline cancellations or storms. Evaluated travel options for clients to ensure an exemplary experience. Coordinated travel logistics for families, couples, and individuals. Managed client plans during times of airline cancellations or storms. Evaluated travel options for clients to ensure an exemplary experience.

Senior Community Assistant

• Feb 2015 - Dec 2017

Developed over 30 educational programs for an average of 60 residents. Created promotional material for each program. Managed large groups of students in a variety of locations across campus. - Leading member of the Junior Area staff. Developed over 30 educational programs for an average of 60 residents. Created promotional material for each program. Managed large groups of students in a variety of locations across campus. - Leading member of the Junior Area staff.

Event Coordination Intern

• May 2017 - Aug 2017

Produced event timelines for 10 ceremonies and receptions. Completed wedding design boards illustrating all décor details. Assisted in event setup, coordination and break down of 15 weddings. Produced event timelines for 10 ceremonies and receptions. Completed wedding design boards illustrating all décor details. Assisted in event setup, coordination and break down of 15 weddings.

Restaurant Server

• May 2015 - Aug 2017

Provided high-quality service to each restaurant guest. Served wedding parties, birthday parties, and other events ranging from 30 to 50 guests. Assisted in reservation management and coordination. Provided high-quality service to each restaurant guest. Served wedding parties, birthday parties, and other events ranging from 30 to 50 guests. Assisted in reservation management and coordination.

Radio Station Manager

• 2016 - 2017

Led station operations, promotion, and recruitment. Supervised 3 weekly, hour-long radio shows. Sole administrator of station Facebook and Twitter Accounts. Hosted a weekly, hour-long radio show for 3 years. Led station operations, promotion, and recruitment. Supervised 3 weekly, hour-long radio shows. Sole administrator of station Facebook and Twitter Accounts. Hosted a weekly, hour-long radio show for 3 years.

Digital Media Intern

• May 2016 - Jul 2016

Published over 20 news articles on local events. Formatted around 70 segments of live episode footage for online publication. Published over 20 news articles on local events. Formatted around 70 segments of live episode footage for online publication.

Student Reporter

• 2014 - 2016

Credentialed media photographer for university newspaper 'Pierce Arrow', Facebook, and Twitter. Attended political events within New Hampshire to capture content for writers. - First in the Nation Republican Debate in Nashua, NH. - Republican Debate including current President Donald Trump, Senator Ted Cruz & Governor Chris Christie at Saint Anselm College in Manchester, NH. Credentialed media photographer for university newspaper 'Pierce Arrow', Facebook, and Twitter. Attended political events within New Hampshire to capture content for writers. - First in the Nation Republican Debate in Nashua, NH. - Republican Debate including current President Donald Trump, Senator Ted Cruz & Governor Chris Christie at Saint Anselm College in Manchester, NH.