Samantha Grow
Lifecycle Marketing Manager at Schoolhouse- Claim this Profile
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Bio
Emily Cullinan
Samantha has been the most promising, talented, and determined individual I’ve had the pleasure of working with. I managed Samantha directly at House of Morrison and Denise Morrison Interiors where she quickly outgrew her part-time role to become an integral part of the marketing team. Samantha approaches every task thoughtfully and has no problem juggling multiple tasks on tight deadlines. When anything needed to be completed, I knew I could depend on Sam. She mastered new strategies and platforms at an impressive pace. As remarkable as her intelligence and talent is her shining personality. Samantha radiates positivity and has the potential to empower any team that is lucky enough to have her.
LeLania McDaniel
It's rare that you come across a standout talent like Samantha. I have had the pleasure of working with Samantha for close to one year. She and I work indirectly, but in close proximity within our team. I am truly inspired by Samantha, both professionally and personally. I am particularly impressed with her strong work ethic and dedication to her role and team. Although working in interior design, her creativity, tech savoir faire and problem-solving skills provide her with a platform to be a fit for many different organizations. On a personal note she has a smile that lights up a room, is a true pleasure to be around and can carry out a mean tune (although don't tell her I told you that!). She is a true gem and any employer would be lucky to have Samantha!
Emily Cullinan
Samantha has been the most promising, talented, and determined individual I’ve had the pleasure of working with. I managed Samantha directly at House of Morrison and Denise Morrison Interiors where she quickly outgrew her part-time role to become an integral part of the marketing team. Samantha approaches every task thoughtfully and has no problem juggling multiple tasks on tight deadlines. When anything needed to be completed, I knew I could depend on Sam. She mastered new strategies and platforms at an impressive pace. As remarkable as her intelligence and talent is her shining personality. Samantha radiates positivity and has the potential to empower any team that is lucky enough to have her.
LeLania McDaniel
It's rare that you come across a standout talent like Samantha. I have had the pleasure of working with Samantha for close to one year. She and I work indirectly, but in close proximity within our team. I am truly inspired by Samantha, both professionally and personally. I am particularly impressed with her strong work ethic and dedication to her role and team. Although working in interior design, her creativity, tech savoir faire and problem-solving skills provide her with a platform to be a fit for many different organizations. On a personal note she has a smile that lights up a room, is a true pleasure to be around and can carry out a mean tune (although don't tell her I told you that!). She is a true gem and any employer would be lucky to have Samantha!
Emily Cullinan
Samantha has been the most promising, talented, and determined individual I’ve had the pleasure of working with. I managed Samantha directly at House of Morrison and Denise Morrison Interiors where she quickly outgrew her part-time role to become an integral part of the marketing team. Samantha approaches every task thoughtfully and has no problem juggling multiple tasks on tight deadlines. When anything needed to be completed, I knew I could depend on Sam. She mastered new strategies and platforms at an impressive pace. As remarkable as her intelligence and talent is her shining personality. Samantha radiates positivity and has the potential to empower any team that is lucky enough to have her.
LeLania McDaniel
It's rare that you come across a standout talent like Samantha. I have had the pleasure of working with Samantha for close to one year. She and I work indirectly, but in close proximity within our team. I am truly inspired by Samantha, both professionally and personally. I am particularly impressed with her strong work ethic and dedication to her role and team. Although working in interior design, her creativity, tech savoir faire and problem-solving skills provide her with a platform to be a fit for many different organizations. On a personal note she has a smile that lights up a room, is a true pleasure to be around and can carry out a mean tune (although don't tell her I told you that!). She is a true gem and any employer would be lucky to have Samantha!
Emily Cullinan
Samantha has been the most promising, talented, and determined individual I’ve had the pleasure of working with. I managed Samantha directly at House of Morrison and Denise Morrison Interiors where she quickly outgrew her part-time role to become an integral part of the marketing team. Samantha approaches every task thoughtfully and has no problem juggling multiple tasks on tight deadlines. When anything needed to be completed, I knew I could depend on Sam. She mastered new strategies and platforms at an impressive pace. As remarkable as her intelligence and talent is her shining personality. Samantha radiates positivity and has the potential to empower any team that is lucky enough to have her.
LeLania McDaniel
It's rare that you come across a standout talent like Samantha. I have had the pleasure of working with Samantha for close to one year. She and I work indirectly, but in close proximity within our team. I am truly inspired by Samantha, both professionally and personally. I am particularly impressed with her strong work ethic and dedication to her role and team. Although working in interior design, her creativity, tech savoir faire and problem-solving skills provide her with a platform to be a fit for many different organizations. On a personal note she has a smile that lights up a room, is a true pleasure to be around and can carry out a mean tune (although don't tell her I told you that!). She is a true gem and any employer would be lucky to have Samantha!
Experience
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Schoolhouse
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United States
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Retail
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1 - 100 Employee
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Lifecycle Marketing Manager
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Feb 2023 - Present
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Lifecycle Marketing Lead
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Jan 2022 - Feb 2023
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Email Marketing Specialist
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May 2020 - Jan 2022
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Email & CRM Coordinator
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Jan 2020 - May 2020
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Hanna Andersson
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United States
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Retail
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300 - 400 Employee
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Email Marketing Coordinator
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Nov 2018 - Jan 2020
Hanna Andersson creates beautifully crafted clothing that allows kids the freedom to play and develop their imagination. Made with the softest, most durable fabrics. Life happens in Hanna. Supported strategy and all aspects of email marketing campaigns, including email development and campaign execution, and post-campaign analysis. Executed pre-production, campaign set-up, audience set-up, and deployment of email campaigns Analyzed and reported on campaign results and customer behavior to identify opportunities to increase sales and improve engagement. Conducted and tracked A/B testing for subject lines, frequency, calls to action, and other email content. Reported on learnings and shared results with eCommerce and Creative teams. Worked with teams to brainstorm ways to optimize key metrics including CTR, CTO, open rates, conversions, and retention. Worked cross functionally with eCommerce, Creative, Customer Care, Merchandising, and Social teams for testing and execution of campaigns. Show less
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Marketing Coordinator
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Jan 2018 - Aug 2018
As one of Southern California's most accredited, award winning interior design firms, Denise Morrison Interiors is a full-service interior design firm specializing in custom construction builds through final furnishings. Collaborated directly with President and Director of Marketing to drive key business strategies to expand national brand awareness for luxury design firm and to launch retail brand extension Conducted through keyword research for effective content strategies and search engine optimization Research, planned, and executed events for business growth opportunities with vendors and industry partners Directly managed photographers and content resources to produce product and project photoshoots Conducted market, trend, and competitor analysis to continually update marketing strategy Developed ongoing performance reporting with data sourced from a variety of channels for campaign optimization Show less
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House of Morrison
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United States
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Retail
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1 - 100 Employee
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Marketing Coordinator
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Jan 2018 - Aug 2018
Founded in 2017, House of Morrison is a debut interiors boutique based in Newport Beach, CA. Selling pieces of the highest quality, craftsmanship, and history for your home online and in-store. Collaborated directly with President and Director of Marketing to drive key business strategies to expand national brand awareness for luxury design firm and to launch retail brand extension Managed and optimized ecommerce platform and product catalog to drive online sales Conducted thorough keyword research for effective content strategies and search engine optimization Managed numerous social media accounts and user engagement to build brand awareness, growing all platforms’ following, engagement, and reach Developed ongoing performance reporting with data sourced from a variety of channels for campaign optimization Show less
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Lulu & Georgia
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United States
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Retail Furniture and Home Furnishings
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1 - 100 Employee
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Marketing and Buying Assistant
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Jun 2017 - Jan 2018
Known for designing and curating the best and latest in interior design, making it accessible, and keeping consumers up-to-date on cutting-edge trends in the industry. Communicated and engaged with clients and designers to ensure a positive buying experience Created copy for product descriptions, designer outreach for trade programs, content stories, and affiliate newsletters Researched trends and competitors to devise concepts for social, retargeting, influencer and promotional ad campaigns. Assisted with social media planning and implementation to increase impressions and conversions Collaborated with influencers and PR agencies to design and promote exclusive product collections Assisted cross-functionally with the redesign and launch of a new ecommerce site with the goal of bettering the consumer shopping experience and increasing revenue Show less
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Sports 1 Marketing
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United States
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Spectator Sports
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1 - 100 Employee
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Marketing And Public Relations Intern
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Jan 2017 - May 2017
Sports 1 Marketing is a global sports and entertainment marketing agency that leverages over $20 billion in relationship capital and over 38 years of business experience, bringing athletes, celebrities and businesses together. Prepared CEO and Head Publicist for daily interviews and speaking engagements by researching and outlining key details about media outlets, current events, sports industry news, and philanthropic events. Researched, applied, and supported speaking engagements and business opportunities across the country Managed all social media accounts and fan engagement for CEO, President, and numerous professional athletes Assisted with planning company events at Super Bowl, Pro Bowl, Masters Tournament and Charity Galas by creating press releases, driving ticket sales, and coordinating event logistics Planned travel schedules for multiple c-suite level executives and professional athletes at a time Show less
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California State University, Fullerton
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United States
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Higher Education
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700 & Above Employee
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Sports Marketing Intern
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Sep 2016 - Feb 2017
• Implemented experimental, event, and direct marketing techniques across the community • Increased student and faculty attendance and participation for all games and promotions to expand fan base and grow ticket sales. • Assist with various game day promotions on and off the field • Implemented experimental, event, and direct marketing techniques across the community • Increased student and faculty attendance and participation for all games and promotions to expand fan base and grow ticket sales. • Assist with various game day promotions on and off the field
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Education
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2013 - 2017
California State University-Fullerton
Bachelor's Degree, Marketing with Business Administration Minor
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