Samantha Henschel
Public Relations Account Executive at STIR Advertising & Integrated Messaging- Claim this Profile
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Bio
Credentials
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Connection Through Communication Certificate
Public Relations Student Society of America at UW-MadisonApr, 2021- Nov, 2024 -
Connected PRofessionals Certificate
Public Relations Student Society of America at UW-MadisonOct, 2020- Nov, 2024 -
Learning Premiere Pro
LinkedInOct, 2020- Nov, 2024 -
WordPress.com Essential Training
LinkedInSep, 2020- Nov, 2024
Experience
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STIR Advertising & Integrated Messaging
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United States
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Advertising Services
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1 - 100 Employee
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Public Relations Account Executive
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Nov 2022 - Present
Clients: Dairy Farmers of Wisconsin, Crave Brothers Farmstead Cheese, Bayshore Mall, Kohl’s Healthy Families (American Cancer Society), Steamfitters 601, Riley Construction Company, ACX Cinemas Clients: Dairy Farmers of Wisconsin, Crave Brothers Farmstead Cheese, Bayshore Mall, Kohl’s Healthy Families (American Cancer Society), Steamfitters 601, Riley Construction Company, ACX Cinemas
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PowerCycle Indoor Cycling Studio
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United States
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Wellness and Fitness Services
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Indoor Cycling Instructor
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Oct 2022 - Present
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American Family Insurance
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United States
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Insurance
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700 & Above Employee
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Strategic Communications Writer
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Jan 2022 - Oct 2022
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Strategic Communications Intern
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May 2020 - Dec 2021
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Public Relations Student Society of America at UW-Madison
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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President
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Apr 2021 - Dec 2021
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Public Relations Director
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May 2020 - Apr 2021
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The Daily Cardinal
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United States
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Newspaper Publishing
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1 - 100 Employee
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Associate News Editor
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Apr 2021 - Dec 2021
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News Writer
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Sep 2020 - Dec 2021
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Bucky™ PR
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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PR and Advertising Team Member
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Feb 2020 - Aug 2021
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Wisconsin Union Directorate Society & Politics Committee
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United States
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Education Management
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1 - 100 Employee
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Associate Director of Marketing
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Jun 2020 - Apr 2021
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Wisconsin Foundation and Alumni Association
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United States
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Higher Education
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200 - 300 Employee
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Advocacy and State Relations Social Media Intern
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Sep 2019 - May 2020
• Operate social media such as Twitter and Facebook centered around state-level political issues. • Engage alumni through digital marketing platforms by researching current issues that affect the UW system. • Report to team on social media analytics and strategies, as well as future recommendations for engagement. • Operate social media such as Twitter and Facebook centered around state-level political issues. • Engage alumni through digital marketing platforms by researching current issues that affect the UW system. • Report to team on social media analytics and strategies, as well as future recommendations for engagement.
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Wisconsin Model United Nations
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Madison, Wisconsin
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Social Outreach Chair
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Apr 2019 - May 2020
• Operate new member marketing and retention efforts. • Run weekly meetings focused around global simulations; Write background guides on specific topics. • Plan and execute a conference for high schoolers in Milwaukee as the Director of Human Rights. • Operate new member marketing and retention efforts. • Run weekly meetings focused around global simulations; Write background guides on specific topics. • Plan and execute a conference for high schoolers in Milwaukee as the Director of Human Rights.
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Associated Students of Madison
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Assistant Press Office Director
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Feb 2020 - Apr 2020
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UW-Madison Housing
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United States
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Primary and Secondary Education
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100 - 200 Employee
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Desk Services
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Dec 2018 - Sep 2019
• Created welcoming environment for residents at multiple Residence Halls. • Displayed integrity in the management of packages and keys for residents. • Communicated appropriate information to guests and residents on an array of topics.
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Conference Services Assistant
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Apr 2019 - Aug 2019
• Strategically managed conference accommodations for 11 summer programs. • Was lead on coordinating, monitoring, and assigning freshman orientation housing reservations for over 3,500 guests. • Performed billing and revenue operations for over $4 million to support UW-Housing’s goal of financially sustainable living.
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Marketing Operations Director
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Dec 2018 - Apr 2019
• Created campaign literature and marketing materials. • Operated social media operations on Instagram, Twitter, and Facebook; as well as website management. • Ran ads to target base through social media analytics; Strategically marketed campaign to voter base. • Increased post likes by 163%. • Created campaign literature and marketing materials. • Operated social media operations on Instagram, Twitter, and Facebook; as well as website management. • Ran ads to target base through social media analytics; Strategically marketed campaign to voter base. • Increased post likes by 163%.
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Education
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University of Wisconsin-Madison
Journalism– Strategic Communication; Political Science -
Greendale High School
High School Diploma