Samantha Henschel

Public Relations Account Executive at STIR Advertising & Integrated Messaging
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Credentials

  • Connection Through Communication Certificate
    Public Relations Student Society of America at UW-Madison
    Apr, 2021
    - Nov, 2024
  • Connected PRofessionals Certificate
    Public Relations Student Society of America at UW-Madison
    Oct, 2020
    - Nov, 2024
  • Learning Premiere Pro
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • WordPress.com Essential Training
    LinkedIn
    Sep, 2020
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Public Relations Account Executive
      • Nov 2022 - Present

      Clients: Dairy Farmers of Wisconsin, Crave Brothers Farmstead Cheese, Bayshore Mall, Kohl’s Healthy Families (American Cancer Society), Steamfitters 601, Riley Construction Company, ACX Cinemas Clients: Dairy Farmers of Wisconsin, Crave Brothers Farmstead Cheese, Bayshore Mall, Kohl’s Healthy Families (American Cancer Society), Steamfitters 601, Riley Construction Company, ACX Cinemas

    • United States
    • Wellness and Fitness Services
    • Indoor Cycling Instructor
      • Oct 2022 - Present

    • United States
    • Insurance
    • 700 & Above Employee
    • Strategic Communications Writer
      • Jan 2022 - Oct 2022

    • Strategic Communications Intern
      • May 2020 - Dec 2021

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • President
      • Apr 2021 - Dec 2021

    • Public Relations Director
      • May 2020 - Apr 2021

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Associate News Editor
      • Apr 2021 - Dec 2021

    • News Writer
      • Sep 2020 - Dec 2021

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • PR and Advertising Team Member
      • Feb 2020 - Aug 2021

    • United States
    • Education Management
    • 1 - 100 Employee
    • Associate Director of Marketing
      • Jun 2020 - Apr 2021

    • United States
    • Higher Education
    • 200 - 300 Employee
    • Advocacy and State Relations Social Media Intern
      • Sep 2019 - May 2020

      • Operate social media such as Twitter and Facebook centered around state-level political issues. • Engage alumni through digital marketing platforms by researching current issues that affect the UW system. • Report to team on social media analytics and strategies, as well as future recommendations for engagement. • Operate social media such as Twitter and Facebook centered around state-level political issues. • Engage alumni through digital marketing platforms by researching current issues that affect the UW system. • Report to team on social media analytics and strategies, as well as future recommendations for engagement.

    • Social Outreach Chair
      • Apr 2019 - May 2020

      • Operate new member marketing and retention efforts. • Run weekly meetings focused around global simulations; Write background guides on specific topics. • Plan and execute a conference for high schoolers in Milwaukee as the Director of Human Rights. • Operate new member marketing and retention efforts. • Run weekly meetings focused around global simulations; Write background guides on specific topics. • Plan and execute a conference for high schoolers in Milwaukee as the Director of Human Rights.

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Assistant Press Office Director
      • Feb 2020 - Apr 2020

    • United States
    • Primary and Secondary Education
    • 100 - 200 Employee
    • Desk Services
      • Dec 2018 - Sep 2019

      • Created welcoming environment for residents at multiple Residence Halls. • Displayed integrity in the management of packages and keys for residents. • Communicated appropriate information to guests and residents on an array of topics.

    • Conference Services Assistant
      • Apr 2019 - Aug 2019

      • Strategically managed conference accommodations for 11 summer programs. • Was lead on coordinating, monitoring, and assigning freshman orientation housing reservations for over 3,500 guests. • Performed billing and revenue operations for over $4 million to support UW-Housing’s goal of financially sustainable living.

    • Marketing Operations Director
      • Dec 2018 - Apr 2019

      • Created campaign literature and marketing materials. • Operated social media operations on Instagram, Twitter, and Facebook; as well as website management. • Ran ads to target base through social media analytics; Strategically marketed campaign to voter base. • Increased post likes by 163%. • Created campaign literature and marketing materials. • Operated social media operations on Instagram, Twitter, and Facebook; as well as website management. • Ran ads to target base through social media analytics; Strategically marketed campaign to voter base. • Increased post likes by 163%.

Education

  • University of Wisconsin-Madison
    Journalism– Strategic Communication; Political Science
    2018 - 2021
  • Greendale High School
    High School Diploma
    2014 - 2018

Community

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