Experience

Omniarch

• Sweden
• Business Consulting and Services
• 1 - 100 Employee

• Senior E-commerce Consultant

  • Mar 2020 - Present

  Using my vast experience of building and managing an E-commerce organization I am now helping companies optimize their digital sales. I am a generalist who knows how to structure and build for growth, with strategic as well as operational experience. Using my vast experience of building and managing an E-commerce organization I am now helping companies optimize their digital sales. I am a generalist who knows how to structure and build for growth, with strategic as well as operational experience.



Happy Socks

• Sweden
• Retail Apparel and Fashion
• 100 - 200 Employee

• Chief Digital Officer (CDO)

  • Jun 2019 - Mar 2020

  Responsible for PnL, strategy, operations and OKRs of Happy Socks eCommerce and Marketplace channel, including department management (approx. 40 head counts). Overseeing: product ownership, tool landscape, merchandising, online marketing, CRM, customer experience, social commerce, recruiting, outsourcing, sales strategy and budgeting. Member of the management team.

• Head of eCommerce

  • Jan 2016 - Jun 2019

  Responsible for PnL, strategy and operations of Happy Socks eCommerce, including department management (approx. 40 head counts). Overseeing: product ownership, tool landscape, merchandising, online marketing, CRM, customer experience, social commerce, recruiting, outsourcing, sales strategy and budgeting. Member of the management team.

• Manager of Customer Experience

  • Sep 2015 - Dec 2015

  Manager of an international team responsible for Happy Socks' customer experience. Developing and applying strategy, processes and policies to ensure fast and customer centric support. Responsible for optimizing the complete customer experience, e.g. payment, delivery, returns and help center. In charge of all related tools and analysis as well as resource planning and recruitment.

• Customer Service and Social Media Team Lead

  • Sep 2014 - Sep 2015

  Manager of an international team responsible for Happy Socks' customer support and social media. Developing and applying strategy, processes and policies to ensure fast and customer centric support as well as relevant and engaging social media communication. Responsible for all related tools and analysis as well as resource planning and recruitment.



bwin

• Austria
• Gambling Facilities and Casinos
• 300 - 400 Employee

• Customer Value Team Lead

  • Aug 2013 - Sep 2014

  Manager of an international team dedicated to developing an overall CRM strategy. Product owner of the development and implementation of a new campaign system on Salesforce. Consolidation of marketing tools and data, development of a new campaign briefing and evaluation process, implementation of cross-selling cycles and optimization of VIP treatment.

• Customer Marketing Advisor

  • Nov 2011 - Aug 2013

  Enable the development of an overall CRM strategy based on research and best practice. Support different business units in their day-to-day CRM by providing guidance and advice. Development of a new customer life-cycle e-mail communication approach, outlining of cross-selling guidelines and facilitation of a new strategy and process for outbound call campaigns.

• International Affiliate Cooperation

  • Jun 2010 - Nov 2011

  Act as interface between the local and central affiliate units/people, as well as between business and IT for the referrer management system. Organize gatherings and outline communication structures. Set up guidelines, implement quality control, foster cooperation and ensure results. Responsibilities include budgeting, reporting and detailed business analysis.

• Affiliate Coordination

  • Oct 2008 - Jun 2010

  In charge of the collection, distribution and evaluation of affiliate leads and poker tournaments. Creation of a complete affiliate poker tournament manual and tournament workshops.