Experience

Discover Central Massachusetts

• United States
• Events Services
• 1 - 100 Employee

• Marketing Specialist

  • Oct 2022 - Present



SKC PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Marketing/PR Account Executive

  • May 2022 - Oct 2022

  SKC, Inc. is a Los Angeles-based boutique public relations and digital marketing agency. • Assist with strategic planning, project management, and help execute marketing/PR activities. • Develop plans, content, copy and visuals (e.g. timelines, fact sheets, releases, social posts, website content and more) for SKC and clients. • Manage client social media accounts, analyze data, and prepare comprehensive monthly progress reports. • Event management for agency’s ongoing virtual thought leadership series and additional client events (in-person and virtual). • Coordinate and liaise with other SKC team members to produce client deliverables. • Support SKC in new business research, marketing, newsletter and social media activities. • Additional administrative support tasks as needed. Show less



Worcester State University

• United States
• Higher Education
• 700 & Above Employee

• Marketing Intern for Student Accessibility Services

  • Sep 2020 - Sep 2021

  Student Accessibility Services at Worcester State University is a support service that enables equal access to education and university life for students with disabilities—including temporary or permanent challenges with mental health, chronic health, sensory ability, physical health/mobility, and learning ability. • design marketing content for print and electronic venues • daily social media management • collaborate with Delta Alpha Pi Honor Society social media committee. • host virtual events for students • various student outreach programs via emails and zoom meetings • created an animated video to be used to introduce SAS to new students • other marketing tasks as and when needed Show less



HiDubai.com

• United Arab Emirates
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Executive

  • Aug 2016 - May 2019

  HiDubai.com is a website/app under development by Tejuri Com. It is a socially engaged platform that gathers real experiences in an open forum to enhance customer engagement while simultaneously improving merchant visibility for a more connected smart city. • Develop and strategize plans to promote industrial and commercial businesses all over Dubai • Work closely with Business Development and Product Development teams to create engaging content for the company's marketing activities and social media presence • Designing and creating marketing materials and sales presentations • Keeping social media channels updated, brand-focused and create user engaging content • Optimize content following search engine optimization (SEO) and pay-per-click (PPC) • Participating in online advertising initiatives using Google Ads and Facebook Ads • Planning and executing promotional events for product launch • Oversee the performance of customer support team and report to Operations Manager • Monitor customer feedback and provide ideas and business solutions • Ensuring the data is accurate and presentable to stakeholders of the project • Training interns on data collection methods as well as giving them an overview of the project • Worked collaboratively with app development team to identify, document and report bugs, errors, vulnerability, and other issues within HiDubai software applications and website • Recognized for target driven work, excellent problem-solving and analytical skills Show less



Heriot-Watt University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Research Dissertation

  • Sep 2014 - May 2016

  Organized by: College of Business Administration, Abu Dhabi University, UAE in collaboration with Asia Academy of Management (AAOM) Insight into Dubai’s Generation Y Online Shopping Behavior: Exploring the Limitations of the Technology Acceptance Model with the Digital Natives • Paper ID: AD188, presented at The International Conference on Organization and Management (ICOM) 2015 hosted by Abu Dhabi University• Publication in progress by Journal of Enterprise Information Management Show less

• Marketing and Communications Executive

  • Jun 2015 - Oct 2015

  Assisting Director (Marketing and Admissions) day-to-day operation including but not limited to:• Manage appointment schedules and oversee event logistics• Assists internal and external inquiries and drive satisfactory issue resolution• Manage business communications for all dealers & distributors and ensure relevant contact database updates• Manage travel and meeting arrangements including sourcing vendors for logistic supports including visa processing for foreign travels, hotel booking, itinerary changes, catering and transportations• Processing invoice payment as per authorization and expense reports on weekly basis• Supporting Regional Sales Managers with ad-hoc projects, purchasing and distributing marketing merchandise for prospective clients/leads• Researching media coverage and organize participation for external events such as Gulf Education & Training Exhibition (GETEX) in Dubai, Najah Education and Training Exhibition in Abu Dhabi and Career Fair in Abu Dhabi• Organize on-campus events such as Open Days, Graduation and Career Fair Show less

• Assistant Careers Advisory & Alumni Service

  • Sep 2013 - Mar 2015

  Supporting Student Experience Officer with the below responsibilities:• Sourcing internships for existing students and graduates (based on self-developed survey positioning intendent students in a 5-years scale)• Conducting on-campus surveys for understanding student’s job interest towards various industries• Develop and maintain employer database for efficient tracking• Attending phone calls and ensuring queries are responded to delightfully• Organizing annual ‘Careers Day’ to host potential Employers for students and graduates• Promote university to potential students• Organize in person meetings, query responses, signposting correct course and give university tours to potential students Show less



Posh Online Boutique

• Sharjah, United Arab Emirates

• Founder

  • 2012 - 2013

  https://www.facebook.com/posh143 An online fashion destination for 20-something women in UAE that was selling cutting-edge apparel over cash-on-delivery, making Posh one of the first social media fashion retailer in the area. We were selling own-brand products imported from China and UK to 400+ Facebook followers. https://www.facebook.com/posh143 An online fashion destination for 20-something women in UAE that was selling cutting-edge apparel over cash-on-delivery, making Posh one of the first social media fashion retailer in the area. We were selling own-brand products imported from China and UK to 400+ Facebook followers.



IFFCO Group

• United Arab Emirates
• Food and Beverage Manufacturing
• 700 & Above Employee

• Market Researcher Intern

  • Aug 2011 - Sep 2011

  • Conducted online market research with self-developed computer survey to understand scope of entering US market (people from across USA to get their views) specific to ‘Frozen Foods’ • Conducted online market research with self-developed computer survey to understand scope of entering US market (people from across USA to get their views) specific to ‘Frozen Foods’



Synovate

• Market Research
• 700 & Above Employee

• Junior Market Researcher

  • Jun 2010 - Dec 2010

  • Conducted Market research on HSBC banks in Asia and Middle East • Analyzed and prepared data exploration reports • Conducted Market research on HSBC banks in Asia and Middle East • Analyzed and prepared data exploration reports



IFFCO Group

• United Arab Emirates
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing Intern

  • Apr 2010 - Sep 2010

  Assisting Middle-East Marketing Manager for ‘Noor’ Cooking Oil brand website and social media development project, scope responsibilities included but not limited to: • Coordinated with development and implementation of Noor cooking oil’s website (Idea generation, content review, content approval) • Managed social media accounts • Directed promotional videos for social media (Self idea – minimum cost advertising promotion tactic) • Supported marketing staff with daily projects such as print media campaigns, Ramadan promotion strategies and TV advertisement Show less