Experience

Unlayer (YC W22)

• United States
• Software Development
• 1 - 100 Employee

• Digital Marketing Executive

  • Jun 2021 - Present

  1. Campaign planning & management for display media, along with social media spends on Facebook, Twitter & YouTube to enhance user engagement & brand presence online. 2.Handling the Online Reputation Management tool to ensure there is positive brand presence 3. Interacting on a day to day basis with agencies for Social, SEM, SEO and content marketing 4. Creating the digital marketing strategy for unlayerLife across paid, owned & earned digital assets 5. Creation & management of new digital assets to build a ‘digital first’ & ‘customer centric’ brand online 6.Develop and execute email marketing campaigns to reach target audiences and achieve business objectives. Segment email lists and create targeted campaigns to maximize engagement and conversion. Create, design, and code visually appealing and effective email templates.Collaborate with cross-functional teams, including product, creative, and content teams, to produce high-quality email content. Stay up-to-date on industry trends and best practices in email marketing. 7. Contribution to integrated marketing plans & product launches, leading digital initiatives as part of such campaigns 8. Managing strategic media alliances & content integration opportunities with key partners like TLDR and mailmodo 9..Creation & sustenance of the brand’s presence across social media platforms by ensuring user engagement 10. Providing support to traditional marketing, corporate communications, market research, Saas companies & customer service teams to ensure amalgamation of digital marketing across verticals of the organization. 11..Develop and execute video marketing strategies for YouTube channel. Show less



Farosh

• Pakistan
• Online and Mail Order Retail
• 1 - 100 Employee

• Digital Marketing lead

  • Jan 2020 - Dec 2021

  Develop and execute a comprehensive digital marketing strategy for e-commerce company. Manage and grow the company's social media presence, including content creation and community management. Develop and execute email marketing campaigns to reach target audiences and drive sales. Collaborate with cross-functional teams to produce high-quality, engaging digital content. Analyze and report on the success of digital marketing campaigns, and make data-driven improvements. Handle public relations activities, including media outreach and crisis management. Stay up-to-date on industry trends and best practices in digital marketing and PR. Show less



Codeurz Pakistan

• Pakistan
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing lead

  • Nov 2020 - Jun 2021

  Acted as: - Strategist for creating and designing proposals to effectively enhance clients' digital presence - Assistant project manager to move ideas from concept to completion - Client Services & Researcher for creative & analytics strategy to measure what social campaigns drive traffic & orders -Helping in Outbound strategies with team in France. Acted as: - Strategist for creating and designing proposals to effectively enhance clients' digital presence - Assistant project manager to move ideas from concept to completion - Client Services & Researcher for creative & analytics strategy to measure what social campaigns drive traffic & orders -Helping in Outbound strategies with team in France.



The Hash

• Pakistan
• Information Services

• Digital Marketing Executive

  • Dec 2019 - Feb 2020

  -Was responsible for social media campaigns, planning and implementing strategies, client handling, order management as well as coordinating with the department.-Was responsible for social media campaigns, planning and implementing procedures, client handling, order management as well as coordinating with the department. -Was responsible for social media campaigns, planning and implementing strategies, client handling, order management as well as coordinating with the department.-Was responsible for social media campaigns, planning and implementing procedures, client handling, order management as well as coordinating with the department.



Miranz Technologies (Pvt.) Limited

• United States
• Information Technology & Services
• 1 - 100 Employee

• Digital Marketing Executive

  • Feb 2018 - Dec 2019

  Develop and execute a comprehensive digital growth strategy, including the identification of target audience and channels. Implement and manage digital campaigns to drive user acquisition and engagement. Analyze and track the success of digital growth initiatives and make data-driven decisions. Collaborate with marketing and product teams to optimize user acquisition and retention. Stay up-to-date on the latest digital marketing trends and technologies. Clients like singh app, DDkoin, coinebase, bithercash,bitautic Show less



Abb Takk News

• Pakistan
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Report Specialist

  • Jun 2018 - Feb 2019



DUNYA NEWS

• Pakistan
• Media Production
• 700 & Above Employee

• Social Media Coordinator

  • Nov 2017 - Jun 2018