Experience

Powerleague

• United Kingdom
• Sports Teams and Clubs
• 100 - 200 Employee

• Head of Marketing (Digital Transformation & Customer Retention)

  • Oct 2021 - Present



Girls United

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Non Executive Director (consultancy basis)

  • Oct 2020 - Present

  Girls United FA is a non-profit organisation that provides girls in disadvantaged communities with the opportunity to play football and gain life skills that will allow them to succeed on and off the pitch. We seek to enrich the lives of girls by promoting gender equality in sport, mobilising the economy in a sustainable manner and improving the physical health of our community. Girls United FA is a non-profit organisation that provides girls in disadvantaged communities with the opportunity to play football and gain life skills that will allow them to succeed on and off the pitch. We seek to enrich the lives of girls by promoting gender equality in sport, mobilising the economy in a sustainable manner and improving the physical health of our community.



REACH CHARITY LIMITED

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Board Trustee and Director, Vice Chair

  • Mar 2020 - Dec 2022

  Member of the Board of Trustees for Reach Charity Ltd. A charity for children with upper limb differences. https://reach.org.uk/ Member of the Board of Trustees for Reach Charity Ltd. A charity for children with upper limb differences. https://reach.org.uk/



LimeLight Sports

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Head of Marketing

  • Mar 2018 - Oct 2021

  LimeLight is the sports marketing agency that unlocks the power of participation. We’ve been helping brands, charities and sports organisations to tell their stories through sport, for over 30 years. Who have we already worked with? The Royal Bank of Canada, Nike, Tesco, J.P. Morgan, FitBit, The FA and MLB - among many others. We are the leaders in high-energy and unforgettable sporting campaigns, with the results to prove it. Our unique model combines insight, strategy and development to create commercial impact, grow audiences and enhance brand awareness through active engagement. We unlock the active world.



Spartan

• Spectator Sports
• 300 - 400 Employee

• Marketing Manager, UK & Ireland

  • Jan 2017 - Mar 2018

  Leading on all aspects of brand building, marketing and advertising in the UK & Ireland. Bringing to life a strategically thought-out and planned, multi-platform campaign. My target was to grow brand awareness and to increase race entries. Year 1 Achievements: - Highest ever total race entry sales (+40% YoY growth) - Biggest single event sales for a UK Spartan Race; Windsor 2017 - Increased total annual unique web visits (+44% YoY) Year 2: - Forecasting another year of over 40% YoY growth (second year running) - Taking Spartan Race events to new countries and territories - Best ever Season Launch entry sales; up 136% YoY



Human Race Ltd

• United Kingdom
• Events Services
• 1 - 100 Employee

• Marketing Manager

  • Jun 2015 - Jan 2017

  Personal Successes:1. A key leader in the team that grew annual participation in Human Race organised events from c. 40,000 to c. 90,000. Growth of 125% over 3 years2. Central role in launching, then as Marketing Lead for the Cancer Research UK London Winter Run:i) In 2014 it was the world’s largest inaugural 10km runii) The event has sold-out in all subsequent years, with today over 25,000 entrants each yeariii) Now London’s biggest 10km runiv) Event then expanded to Liverpool and Manchester3. Headed up marketing for L’Etape London by Le Tour de France in 2015. Event sold out to a capacity of 3,500 in year one, from nothing more than an event concept we created and delivered4. Among many others, I successfully worked/partnered with:i) Sport Englandii) British Triathloniii) This Girl Caniv) Visit London / London & Partnersv) Evening Standardvi) Nuffield Healthvii) British Cycling5. Introduced and developed Human Race's group, club and web offers strategy. Leading to:i) An increase in the average participant retention rate across our events from 11% to 18% in 2 yearsii) Growth in corporate groups entering our events, developing a new business strand: corporate waves & bespoke corporate events6. Led on the Macmillan Cycletta Series of women only bike rides in 2015 - entries increased by 21% year-on-year

• Senior Marketing & PR Executive

  • Jun 2014 - May 2015

• Commercial Executive

  • May 2013 - May 2014

  Human Race, part of the Amaury Sports Organisation - is the leading mass participation sports company in the UK. A position achieved through a commitment to the active sporting lifestyle. Human Race own, promote and deliver a portfolio of 55 events across: triathlon; cycling, running and open water swimming. The events owned are sponsored by various partners, which include: Garmin, Vita Coco, Festina, HSBC and Nuffield Health – all accounts on which I have worked at numerous points.



Gong Communications, a Wilful Group company

• Public Relations and Communications Services
• 1 - 100 Employee

• Intern

  • Feb 2013 - Apr 2013

  Gong Communications is a global, boutique PR agency that specialises in professional and financial services as well as agribusiness and commodities. Clients include: Olam International, ECP and Homestrings. My role focused on my understanding of different cultures and business practises as well as my analytical, writing and research skills. • Account handling for Olam and Homestrings. Gong Communications is a global, boutique PR agency that specialises in professional and financial services as well as agribusiness and commodities. Clients include: Olam International, ECP and Homestrings. My role focused on my understanding of different cultures and business practises as well as my analytical, writing and research skills. • Account handling for Olam and Homestrings.



Kempster

• London, United Kingdom

• Account Co-Ordinator (fixed-term contract)

  • May 2012 - Oct 2012

  Kempster is a specialist agency focusing on achieving results from brand sponsorships and event marketing. Clients include: Castrol, Vodafone, Blackberry, McDonald’s, Budweiser and The Football League. My position focused on my creativity, prioritisation skills and the ability to get tasks done speedily and thoroughly. • Part of Account team across the Castrol (Euro 2012), McDonald’s (London Olympics 2012) and CCU Argentina accounts. Kempster is a specialist agency focusing on achieving results from brand sponsorships and event marketing. Clients include: Castrol, Vodafone, Blackberry, McDonald’s, Budweiser and The Football League. My position focused on my creativity, prioritisation skills and the ability to get tasks done speedily and thoroughly. • Part of Account team across the Castrol (Euro 2012), McDonald’s (London Olympics 2012) and CCU Argentina accounts.



Kempster

• London, United Kingdom

• Intern

  • Feb 2012 - Mar 2012

  Worked on Castrol (Euro 2012) and McDonald's (London Olympics 2012) accounts. Worked on Castrol (Euro 2012) and McDonald's (London Olympics 2012) accounts.



Synergy

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Intern

  • Jan 2012 - Feb 2012

  Worked on RBS and Betfair accounts. Worked on RBS and Betfair accounts.



A - A Ranch

• Wyoming, USA

• Executive Council Member / Special Events Coordinator / Head Teen Counsellor

  • 2007 - 2010

  Summer employment for May - September. http://www.abararanch.com Summer employment for May - September. http://www.abararanch.com