Experience

Willie the Boatman

• Australia
• Food & Beverages
• 1 - 100 Employee

• Sales Representative

  • Sep 2021 - Present



KAIJU! BEER

• Australia
• Food & Beverages
• 1 - 100 Employee

• Sales Representative

  • Feb 2018 - Aug 2021

  • Increase the brand presence and distributions points in NSW & ACT. • Develop and maintain customer relationships, both in on and off premises venues. • This was achieved in exciting and challenging and ever-changing craft beer market, where the consumer is always expecting something new. • Took responsibility of stock management in the warehouse, involving forecasting to ensure the appropriate stock levels were maintained throughout the sales cycle. When I started the in the role, KAIJU! did not have direct salesperson in NSW. I took on the role and grew the brand’s presence in NSW & ACT. In the role, I was responsible for looking after customers from Coffs Harbor to the Victorian boarder, this included the ACT. The job involved in developing and maintaining those relationships, both on and off premises customers. This was all done in a very challenging and ever-changing craft beer market. Where the consumer is always looking for the next new thing. I was also tasked with the management of stock in the NSW warehouse. This involved forecasting what different SKU’s would be needed over the corresponding sales cycles.



REDWOOD DISTRIBUTION

• India
• Musicians
• 1 - 100 Employee

• Sales Representative

  • Jan 2017 - Feb 2018

  • Continued growth of customer based throughout NSW & ACT • Managing customer expectations • Effective stock management For this role I was required to represent craft beer brands from Australia and the United States. This portfolio of beers was very diverse. There were IPA’s, Pale Ales, Sours, and Farmhouse beers by La Sirene. Effective stock management was vital as since the product from the US would only arrive every two to three months and he had to ensure that customers did not run out of stock. There was also high demand for kegs. During the time I developed skills to manage expectations about supply while growing the customer base. Other challenges related to managing stock from the Australian based breweries from Victoria that were in the portfolio.



Annandale Cellars

• Australia
• Beverage Manufacturing
• 1 - 100 Employee

• Wine Retail

  • Nov 2013 - Feb 2018

  My primary role is to assist customers in managing their wine and spirit choices. I achieve this by drawing on my extensive knowledge and skill that has been developed over years of working in the industry through formal and informal training. I am also able to satisfy customers across all budgets and offer informed food matching suggestions. I have developed effective communication skills, which enables him to maximize the interaction and ensure repeat business. My primary role is to assist customers in managing their wine and spirit choices. I achieve this by drawing on my extensive knowledge and skill that has been developed over years of working in the industry through formal and informal training. I am also able to satisfy customers across all budgets and offer informed food matching suggestions. I have developed effective communication skills, which enables him to maximize the interaction and ensure repeat business.



Newstead Brewing Co.

• Australia
• Food & Beverages
• 1 - 100 Employee

• Sales - NSW

  • Apr 2015 - Dec 2016

  The primary focus was to increase the footprint and brand exposure of the Queensland owned Newstead Brewing in the increasingly competitive Sydney craft beer market. This achieved this by drawing on my years of experience in the customer service roles both in Australia and aboard. I was able to build to constructive working relationships with bar managers, bottleshop owners and publicans. Other activities engaged with the consumer by conducting in-store tastings, beer festivals and on- premise events.



Bank of Queensland

• Australia
• Financial Services
• 700 & Above Employee

• Customer Serivce Officer

  • Feb 2012 - Sep 2013

  While behind the counter I was required to identify customers banking needs and assist them with attaining them. It was crucial to decipher wants versus needs to ensure optimal product selection for the customer and to avoid unnecessary fees and charges resulting in greater brand loyalty and repeat business. It was also vital to avoid the use of jargon and ensure any communication was presented in a clear and effective manner. This skill enabled myself to forge relationships with many of the banks customers, whom would wait to be served specifically by me.



The Wine Emporium

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Wine Consultant

  • Oct 2007 - Dec 2011

  My primary role was to assist customers with enquiries about wine, beer and whisky. One of the daily challenges I faced was assisting customers who had preconceived ideas about the wine they wanted. Many consumers associate taste with brand names and not the wine itself. I was required to listen and then assess their needs and if necessary advise on a different selection that would better fulfill their requirements. This also often involved the delicate handling of the issue of budget. During his time at The Wine Emporium I developed relationships with a many customers and they came to rely on my advice.