Sam Williamson

Director of Digital Marketing at Global Expeditions Group
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Contact Information
us****@****om
(386) 825-5501
Location
Richmond, Virginia, United States, US

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Credentials

  • Advanced Social Advertising Certification
    Hootsuite
    Mar, 2019
    - Nov, 2024
  • Adwords Certification
    Google
    Jan, 2018
    - Nov, 2024
  • HubSpot Certification
    HubSpot
    Jan, 2016
    - Nov, 2024
  • Inbound Certification
    HubSpot
    Sep, 2015
    - Nov, 2024
  • Yachtmaster Offshore (Sail)
    Royal Yachting Association (RYA)
    Sep, 2008
    - Nov, 2024
  • PADI IDC Staff Instructor
    PADI
    Mar, 2007
    - Nov, 2024
  • Google Analytics IQ
    Google
    Feb, 2018
    - Nov, 2024

Experience

  • Global Expeditions Group
    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Director of Digital Marketing
      • Sep 2012 - Present

      Managed the marketing planning, strategy, content creation, implementation, and analysis of all digital and web-based marketing efforts. Increased digital-based sales by 44% using the following platforms:• Google Ads Manager (Search, Video, Display, and Retargeting)• Facebook Ads manager (Video & Image ads, Audience building and retargeting)• Hubspot (landing page creation, email and workflow design, lead scoring, and analytics)• Salesforce (lead scoring, cost analysis, marketing and sales pipeline)• Wordpress CMS (landing page creation)• Google Analytics (traffic analysis and return on advertising spend)• Youtube/Vimeo (Videography, Editing, and Channel/content management)• Adobe CC (Content creation using InDesign, Photoshop, Premiere, After Effects, and Audition)• Final Cut Pro X (Video Editing) Show less

    • Staff Operations Director
      • Sep 2010 - Present

      Responsible for the recruitment, hiring, training, and management of all GXG British Virgin Islands operational staff along with ensuring the successful execution of our program operations. This includes travel logistics, work permits, purchasing, scheduling, mechanical maintenance, and putting out fires (both figurative and literal).

  • ActionQuest
    • United States
    • Education Management
    • 1 - 100 Employee
    • Operational Director
      • Jun 2009 - Aug 2014

      Managed fleet of 4 sail catamarans and 12 staff running experiential educational programs for teenagers.

    • Scuba Diving Instructor
      • Jun 2007 - Jun 2009

      Taught advanced scuba diving programs including Rescue Diver, Search & Recovery, Underwater Navigation, and Emergency Oxygen provider to teenage students during 21-day scuba, sailing, and leadership training programs in the British Virgin Islands

Education

  • Wake Forest University
    Bachelor of Applied Science (B.A.Sc.), Annalytical Finance
    1999 - 2003

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