Sam Wigginton
Marketing Manager at Dulwich College Seoul- Claim this Profile
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Bio
Benjamin Howes
I can honestly say I look back on my time working with and reporting to Sam with fondness. He is a person of character and principle, was professional and lead by example. He was well liked by all except the envious. A humble, friendly and curious soul, who was always learning and exploring ways to better himself and those around him. Brought structure to the work environment and delivered results. Sam has a natural passion and talent when it comes to photography. I would recommend Sam as a strong addition to any team or organization.
Jon Braun
I've known Sam for many years since his early days at WSI. Sam is an absolutely professional and dependable guy who's a true pleasure to work with. Aside from his approachability, sense of humour, easygoing personality and supreme mastery of the Korean language and culture, Sam has the brilliant gift of taking a step back and analysing problems before turning around the best solution - I've watched him do this time and time again. (He's an amazing photographer, too!) Were Sam to ever pursue other opportunities, I would not hesitate to recommend him to the highest degree.
Benjamin Howes
I can honestly say I look back on my time working with and reporting to Sam with fondness. He is a person of character and principle, was professional and lead by example. He was well liked by all except the envious. A humble, friendly and curious soul, who was always learning and exploring ways to better himself and those around him. Brought structure to the work environment and delivered results. Sam has a natural passion and talent when it comes to photography. I would recommend Sam as a strong addition to any team or organization.
Jon Braun
I've known Sam for many years since his early days at WSI. Sam is an absolutely professional and dependable guy who's a true pleasure to work with. Aside from his approachability, sense of humour, easygoing personality and supreme mastery of the Korean language and culture, Sam has the brilliant gift of taking a step back and analysing problems before turning around the best solution - I've watched him do this time and time again. (He's an amazing photographer, too!) Were Sam to ever pursue other opportunities, I would not hesitate to recommend him to the highest degree.
Benjamin Howes
I can honestly say I look back on my time working with and reporting to Sam with fondness. He is a person of character and principle, was professional and lead by example. He was well liked by all except the envious. A humble, friendly and curious soul, who was always learning and exploring ways to better himself and those around him. Brought structure to the work environment and delivered results. Sam has a natural passion and talent when it comes to photography. I would recommend Sam as a strong addition to any team or organization.
Jon Braun
I've known Sam for many years since his early days at WSI. Sam is an absolutely professional and dependable guy who's a true pleasure to work with. Aside from his approachability, sense of humour, easygoing personality and supreme mastery of the Korean language and culture, Sam has the brilliant gift of taking a step back and analysing problems before turning around the best solution - I've watched him do this time and time again. (He's an amazing photographer, too!) Were Sam to ever pursue other opportunities, I would not hesitate to recommend him to the highest degree.
Benjamin Howes
I can honestly say I look back on my time working with and reporting to Sam with fondness. He is a person of character and principle, was professional and lead by example. He was well liked by all except the envious. A humble, friendly and curious soul, who was always learning and exploring ways to better himself and those around him. Brought structure to the work environment and delivered results. Sam has a natural passion and talent when it comes to photography. I would recommend Sam as a strong addition to any team or organization.
Jon Braun
I've known Sam for many years since his early days at WSI. Sam is an absolutely professional and dependable guy who's a true pleasure to work with. Aside from his approachability, sense of humour, easygoing personality and supreme mastery of the Korean language and culture, Sam has the brilliant gift of taking a step back and analysing problems before turning around the best solution - I've watched him do this time and time again. (He's an amazing photographer, too!) Were Sam to ever pursue other opportunities, I would not hesitate to recommend him to the highest degree.
Experience
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Dulwich College Seoul
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South Korea
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Primary and Secondary Education
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1 - 100 Employee
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Marketing Manager
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Aug 2016 - Present
Develop marketing strategies to raise the College's profile and enhance its reputation in the expat community. Coordinate the College's approach to advertising, media relations, events and promotional materials to achieve maximum impact and ensuring consistent brand image. Oversee the College’s external and internal communication and creation of written and digital content via all platforms including Newsletters, Website, Parent Portal, Social Media. Actively manage relationships with external stakeholders, including Chambers of Commerce, relocation agencies, Embassies. Develop external networks to obtain ongoing market intelligence and information, including analysis of competitor positioning to inform admissions processes and targeted marketing. Show less
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Wall Street English Korea
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South Korea
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Education Administration Programs
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1 - 100 Employee
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Senior Manager of Online Marketing
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Apr 2011 - Jul 2016
Designed, built and maintained WSE's social media presence.Created and executed digital marketing and lead generation campaigns.Generated over 10,000 leads per month, leading to millions of dollars in revenue annually.Managed a substantial monthly advertising budget.Measured and reported performance of digital marketing campaigns, and assessed against goals (ROI and KPIs).Optimised website and landing page layout for lead generation.Created and oversaw the creation of a rich variety of content including ebooks, podcasts, videos, social media posts. Show less
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National Program Manager
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Jun 2008 - Apr 2011
I oversaw the proper implementation of the WSE method for English acquisition according to best practices as recommended by WSE International. I was responsible for the hiring and training of native English teachers and ultimately for the academic program in all WSE centers throughout South Korea.I ensured the best possible learning experience for over 12,000 WSE students in Korea. I worked with the Marketing, Human Resources, Administration and Accounting departments to achieve a high degree of coordination in dealing with over 70 foreign staff. Show less
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Education
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1996 - 1999
CQUniversity
Bachelor of Business Administration (BBA), Human Resources Management/Personnel Administration, General
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