Experience

Nepa

• Sweden
• Market Research
• 200 - 300 Employee

• Account Director

  • May 2017 - Present

  Client Services lead for Nepa UK, working with fmcg, entertainment, retail and banking clients to measure and deliver insight on consumer behaviour and brand strategy. Nepa is a leader in Brand Experience and Marketing Optimization, helping some of the world’s most reputable brands drive growth through data. This is achieved by combining first-class research, cutting-edge technology, deep expertise and innovative solutions. Our teams in London and Stockholm bring real-life understanding of our insights to help brands understand the commercial priority and take action. We give a full market view of brands and their competitors to understand how each brand is perceived, what is most important in driving consideration and conversion, and where the opportunities are for growth. Examples of analysis and consultancy we regularly undertake include: Continuous Brand Health Tracking Market sizing Campaign evaluations Media budget & strategy / MMM Drivers analysis Brand positioning Market entry Price/offer optimisation Willingness to pay Partnership/Ambassador evaluation Path to purchase Role of Search



aura Corporation

• United Kingdom
• Market Research
• 1 - 100 Employee

• Senior Account Director (Hyundai)

  • Feb 2007 - May 2017

  Responsible for the development and ongoing operation of CX Improvement Programmes for Hyundai Motors in 16 markets across Europe. Identification and development of concepts supporting Customer Experience Management, Loyalty and Retention and Dealer improvement strategies. These included significant focus on building programme engagement and the use of public ratings and review (5-Star) platforms. Prepared and presented CX Insight and actionable improvement strategy to senior stakeholders including C-level. Extensive experience of Automotive Industry benchmark studies including NCBS, IACS, JD Power, and Driver Power. Part of the Management Team at aura working on staff engagement, policies and marketing.



Reach, a division of Acosta

• United Kingdom
• Outsourcing and Offshoring Consulting
• 100 - 200 Employee

• Senior Account Exec - British American Tobacco

  • 2005 - 2007

  Client liaison, management and co-ordination of UK-wide Field Sales representatives for British American Tobacco. Reporting and analytics of facings data within independent retailers, period reporting and presentation of results to senior stakeholders. Client liaison, management and co-ordination of UK-wide Field Sales representatives for British American Tobacco. Reporting and analytics of facings data within independent retailers, period reporting and presentation of results to senior stakeholders.



Toys R Us UK

• Retail
• 100 - 200 Employee

• Operations Executive

  • May 1996 - May 2004

  Supporting the Director of Store Operations with sales reporting and analysis. Supporting the Director of Store Operations with sales reporting and analysis.