Digital Marketing associate

• Sep 2022 - Present

Created a brand awareness campaign and the company’s content marketing strategy which increased monthly leads Created social media content Repurposed content to expand the company’s social media and online presence in an efficient way Developed a hashtag strategy to improve the reach of our content Designed and created PPC lead generation campaigns on multiple social media platforms Created an optimized landing page to increase conversions for PPC campaigns Built targeted audiences for PPC ads to optimize the company’s ROI on their ad spend Created optimized copy for landing pages and PPC ads to increase conversion rates Designed a lead generation strategy that increased leads Optimized a lead generation strategy that increased leads Optimized the company’s emails that increased open rates and conversion rates Used automation tools to set up an automated outbound lead generation campaign Set up and managed a CRM from scratch Created and optimized an email workflow with if/then triggers to optimize leads through the marketing funnel Created copy for the lead generation messaging Utilized social media channels and group pages to find and prospect potential leads Provided customer service support to guide prospects into our marketing funnel Increased sales Performed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using Ahrefs Created blog article content based on extensive Ahrefs research and optimized it for SEO purposes Implemented an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other publishers, and via content syndication Increased website traffic via inbound marketing tactics including blog and infographic creation Established partnerships with industry experts to help further the company’s online presence Show less