Experience

Relentless Awareness LLC

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Director of Digital Communications

  • Jun 2020 - Present

  ■ Oversee and assist with development content strategy and external communications ■ Develop and execute branding and marketing initiatives from concept to delivery ■ Lead introductory meetings with new clients to define goals, establish work parameters, and deliverables■ Serve as a client lead and oversee project execution across collaborating teams ■ Ensure alignment of client goals, developed strategies, and communications across all programs■ Head development and submission of client proposals and RFP responses ■ Edit and write copy for a variety of mediums including press releases, email, and social media ■ Implement and manage digital advertising campaigns across multiple self-serve platforms■ Plan and manage client social media accounts across multiple platforms■ Provide insight and counsel to craft beverage accounts as craft beverage practice lead

• Communications Manager and Beverage Lead

  • Oct 2018 - Jun 2020

  ■ Edit and write copy for a variety of mediums including press releases and social media■ Track earned and bought media and compile reports for client review■ Develop and execute branding and marketing initiatives for clients from concept to delivery■ Plan and manage of over 10 client social media accounts across multiple platforms■ Lead introductory meetings with new clients to define goals and establish work parameters and deliverables■ Plan, organize, and manage craft beverage producer’s marketing, events, social media, and brand■ Created a clothing drive event that resulted in more than one ton of donated clothing collected at 25 sites■ Boosted ticket sales for first-year event by 300% in 1.5 month period through social media and digital ad marketing ■ Provide insight and assistance to craft accounts with product development and market trends■ Manage interns and employees to coordinate press release distribution and press events



Artisanal Brew Works

• Sales and Marketing

  • Jul 2017 - Aug 2018

  ■ Organized and executed outreach strategies to local purchasers; significantly increased brand reach ■ Established and maintained relationships with purchasing accounts; boosted sales■ Designed and implemented social media marketing strategies and content across multiple platforms ■ Represented brewery at public-facing events ■ Organized and executed outreach strategies to local purchasers; significantly increased brand reach ■ Established and maintained relationships with purchasing accounts; boosted sales■ Designed and implemented social media marketing strategies and content across multiple platforms ■ Represented brewery at public-facing events



Relentless Awareness

• Communications Coordinator

  • 2016 - 2017

  ■ Wrote copy for a variety of mediums including press releases, blog posts, and social media ■ Managed social media accounts for multiple clients■ Developed branding and marketing for clients in collaboration with team members ■ Wrote copy for a variety of mediums including press releases, blog posts, and social media ■ Managed social media accounts for multiple clients■ Developed branding and marketing for clients in collaboration with team members



StarTalk Radio

• SoundCloud Manager

  • Jun 2014 - Aug 2015

  Social media manager, biweekly content curator and creator. Social media manager, biweekly content curator and creator.