Experience

AllGear Digital

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Branded Content Editor

  • Aug 2023 - Present



Sam Morse Creative

• United States
• Writing and Editing

• Writer & Editor | Children's Author

  • Nov 2012 - Present



onXmaps, Inc.

• United States
• Software Development
• 200 - 300 Employee

• SEO/Creative Copywriter

  • Apr 2023 - Aug 2023



Purple Orange Digital Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Mar 2022 - Apr 2023

  At Purple Orange I managed client-media relations/outreach for Peak Design and Remind Insoles. This included pitch writing, media list building, sample dissemination, lead hunting, presenting, negotiating, editing, photoshop workflows, you name it. I also mentored junior colleagues with an emphasis on positivity, empathetic communication and open, creative collaboration. At Purple Orange I managed client-media relations/outreach for Peak Design and Remind Insoles. This included pitch writing, media list building, sample dissemination, lead hunting, presenting, negotiating, editing, photoshop workflows, you name it. I also mentored junior colleagues with an emphasis on positivity, empathetic communication and open, creative collaboration.



Teton Gravity Research

• United States
• Spectator Sports
• 1 - 100 Employee

• Editor-at-Large | Columnist | Marketing Copywriter

  • Aug 2014 - Apr 2023

  At TGR I write, edit and design two of tetongravity.com’s most successful columns, both of which regularly outperform other native content. I’ve personally directed the assets — including photo, graphic and video — for all of my content with in-house and third-party creatives. Additionally, I also function as TGR’s go-to writer for branded digital content, breaking-news coverage, trip reports and gear reviews.

• Editorial Intern

  • 2014 - Dec 2014



Huish Outdoors

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Copywriter | Digital Editor

  • Jul 2019 - Feb 2022

  At Huish Outdoors I produced ad copy, editorial copy, product/packaging copy and consumer/dealer-facing email assets. Working in both B2B and B2C contexts, I balanced tone and voice across seven different brands (Zeagle, SUUNTO, Atomic Aquatics, Hollis, Stahlsac, BARE and Oceanic). I grew many of their websites from the ground up and was at the forefront of their SEO strategy and implementation. To boot, I pioneered blog channels for each brand that saw 100-500% growth in traffic during my tenure. Show less



Outside

• United States
• Technology, Information and Media
• 300 - 400 Employee

• Humor Writer

  • Jun 2018 - Feb 2022



REI

• United States
• Retail
• 700 & Above Employee

• Travel Editor | Humor Writer

  • Oct 2018 - Feb 2020

  At REI I worked with a diverse array of travel writers and SEO specialists to build over 30 destination guides to help market REI Adventures' trips around the globe. Working as an Assigning Editor, I was in charge of writing contract SOWs, creative brainstorming, editing copy, building content in Wordpress and delivering feedback to writers. Additionally, I also brought original humor ideation to the Co-op Journal team and art directed/drove the production of culture content in the REI brand voice. Show less



ExpertVoice

• United States
• Advertising Services
• 100 - 200 Employee

• Instructional Designer | Digital Storyteller

  • Sep 2017 - Apr 2018

  At ExpertVoice I collaborated with clients (Marmot, Deuter, TNF, Gregory, Teva) to create branded editorial content with the aim of educating retailers, driving product advocacy and boosting bottom-line sales revenue. In addition to developing engaging content for a wide array of brands, I was also responsible for presenting both creative strategy and post-production deliverables to clients directly. At ExpertVoice I collaborated with clients (Marmot, Deuter, TNF, Gregory, Teva) to create branded editorial content with the aim of educating retailers, driving product advocacy and boosting bottom-line sales revenue. In addition to developing engaging content for a wide array of brands, I was also responsible for presenting both creative strategy and post-production deliverables to clients directly.



Backcountry

• Retail
• 500 - 600 Employee

• Product Copywriter

  • Feb 2017 - Sep 2017

  At Backcountry I wrote about a huge array of brands and products, leveraging many different voices and tones to disseminate proper messaging while simultaneously driving bottom-line e-commerce sales revenue. At Backcountry I wrote about a huge array of brands and products, leveraging many different voices and tones to disseminate proper messaging while simultaneously driving bottom-line e-commerce sales revenue.



SnoPlanks, LLC

• Sporting Goods Manufacturing

• Brand Ambassador

  • 2014 - 2017

  • Drive bottom-line revenue growth by creating paid/earned media • Increase brand awareness/exposure by leveraging digital content across social media platforms • Write, edit and post digital content • represent brand at in-person demos, trade shows and social functions • Drive bottom-line revenue growth by creating paid/earned media • Increase brand awareness/exposure by leveraging digital content across social media platforms • Write, edit and post digital content • represent brand at in-person demos, trade shows and social functions



Jackson Hole News&Guide

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Copy Editor

  • Feb 2015 - Sep 2016

  • Ensure dissemination of high-quality journalism (both in-house and Associated Press) for daily print and digital publication through careful editing for accuracy, spelling, grammar and punctuation • Craft attention-grabbing, unique headlines for in-house and AP articles featured in print and online • Adhere to in-house and Associated Press style guidelines for all articles • Ensure dissemination of high-quality journalism (both in-house and Associated Press) for daily print and digital publication through careful editing for accuracy, spelling, grammar and punctuation • Craft attention-grabbing, unique headlines for in-house and AP articles featured in print and online • Adhere to in-house and Associated Press style guidelines for all articles



LakeTahoe.com

• South Lake Tahoe

• Freelance Writer

  • Jan 2014 - Sep 2014



Morrisons Rogue Wilderness Adventures

• United States
• Recreational Facilities
• 1 - 100 Employee

• WIlderness River Guide

  • May 2013 - Sep 2013

  At RWA I was a wilderness liaison to my clients. Once on the river, my clients looked to me for everything, including cooking meals, navigating boats through whitewater, medical attention, local history and lore, ecological information as well as hike supervision. Being a wilderness river guide is an extraordinary job because you get the chance to show people what it means to slow down, turn off the cell phone (no reception) and enjoy the world as it was before it became so busy. Many of my clients and I are still friends and several of them offered me positions in their own respective fields. Show less



Huizhen Academy

• Ningbo, Zhejiang, China

• ESL Teacher

  • Aug 2011 - Aug 2012

  At Huizhen Academy I taught English as a Second Language at the secondary/middle-high school level. For my seventh and eighth grade classes, I focused on grammar fundamentals and vocabulary acquisition, as well as entry-level conversation techniques. For my senior classes I focused on conversation prompts and structures--the discussion of ideas and opinions. In addition to covering conversational English with my senior students, I also prioritized giving them prompts that would make them address moral and social issues. In rote-driven china, teaching lessons that had critical thinking emphasis was immensely rewarding and also taught me a lot about Chinese culture from the inside out. Also during my time at Huizhen I sub-contracted out my teaching for one day a week to the more rural out-of-town Cicheng Campus. Many of my Cicheng students had never seen a non-Chinese person before, so when I made my weekly appearances there was a lot of hype. In addition, my weekends were spent mentoring a variety of ages as part of the Witts Education Initiative. These sessions allowed me to more closely interact and tutor students from all across the linguistic acquisition spectrum. Mentoring these kids was the most rewarding experience I've ever had in any classroom! Show less



Ruapehu Alpine Lifts (RAL Ltd)

• New Zealand
• Travel Arrangements
• 1 - 100 Employee

• Ski Technician

  • May 2006 - Aug 2006

  At Mt. Ruapehu it was my job to safely fit my clients with appropriate ski gear while maintaining compliance with local and regional DIN setting parameters. At Mt. Ruapehu it was my job to safely fit my clients with appropriate ski gear while maintaining compliance with local and regional DIN setting parameters.