Experience

蒙牛

• China
• Food and Beverage Services
• 100 - 200 Employee

• Corporate Digital Marketing Head, Corporate Insight Leader

  • Jun 2018 - Present

  Leading the corporate digital marketing and data driven marketing platform development. And also take charge of market research department for MengNiu group. Leading the corporate digital marketing and data driven marketing platform development. And also take charge of market research department for MengNiu group.



Cheil PengTai

• Beijing

• Digital Consulting Group Head

  • May 2016 - Jun 2018

  Lead the service of data driven marketing and performance marketing to Samsung and Non Samsung, including Consulting, Planning, CRM operation, Campaign, eCommerce, creative etc Lead the service of data driven marketing and performance marketing to Samsung and Non Samsung, including Consulting, Planning, CRM operation, Campaign, eCommerce, creative etc



Acxiom China

• China
• Advertising Services

• Practice Leader

  • Jan 2015 - May 2016

  Commercial Strategist, in charge of Acxiom Insight & Modelling team, and also taking charge of some premier accounts of CRM & Big Data marketing, such as Unilever DMP and Ponds CRM, WanDa CRM, EverGrande CRM. Commercial Strategist, in charge of Acxiom Insight & Modelling team, and also taking charge of some premier accounts of CRM & Big Data marketing, such as Unilever DMP and Ponds CRM, WanDa CRM, EverGrande CRM.



Master Kong Holdings Co. Ltd.

• Spain
• Food & Beverages
• 1 - 100 Employee

• CI Head

  • Aug 2013 - Dec 2014

  Lead and Coach the Market Insight team People Management & Talent Development. Whole team members: 69 persons Facilitate the Marketing Excellence Manager to conduct marketing competency training / learning sessions. Lead and Facilitate Annual Strategic Business Planning Lead and Coach the Market Insight team People Management & Talent Development. Whole team members: 69 persons Facilitate the Marketing Excellence Manager to conduct marketing competency training / learning sessions. Lead and Facilitate Annual Strategic Business Planning



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Director

  • Apr 2006 - Jul 2013

  Sales Development and Account Management of Nielsen north region. Actively explore business opportunities to help BJ RMS gain new business Drive client satisfaction by providing insights and actionable recommendations to their business operation. Division & People Management Financial Management and achievement control. Key Clients Served: TingHsin Group (Beverages + Foods), Meng Niu Group Total, COFCO Group, Orion, Kraft, Reckitt Benckiser, Durex Sales Development and Account Management of Nielsen north region. Actively explore business opportunities to help BJ RMS gain new business Drive client satisfaction by providing insights and actionable recommendations to their business operation. Division & People Management Financial Management and achievement control. Key Clients Served: TingHsin Group (Beverages + Foods), Meng Niu Group Total, COFCO Group, Orion, Kraft, Reckitt Benckiser, Durex