Sam Lawless

Marketing Coordinator at For The Table Hospitality
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Contact Information
us****@****om
(386) 825-5501
Location
Tallahassee, Florida, United States, US

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Experience

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Marketing Coordinator
      • May 2023 - Present

      - Responsible for the planning, organization, creative development, analysis and optimization of all social media content for both Madison Social and Township. - Responsible for the planning, creative development, analysis and optimization of all social media content for Charlie Park - Responsible for planning of Social Catering & Events marketing calendar and store integration - Responsible for customer service inquiries through all digital channels - Responsible for the organization, creative development, analysis and optimization of all email marketing for Madison Social and Charlie Park - Responsible for merchandise creation, ordering, and storage for Madison Social and Township - Responsible for event development and execution for all For The Table properties - Responsible for cause based marketing and execution for all For The Table properties Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Layout Director and Creative
      • Nov 2022 - Apr 2023

    • Survey Team Member
      • Aug 2022 - Nov 2022

      Arrowhead advertising is a team of about 20 Florida State undergraduate students who compete in the American Advertising Federation’s annual National Student Advertising Competition. Arrowhead students spend the year working together to produce a 360-degree multimedia advertising/marketing campaign for the competition's lead sponsor. In the spring, the team “pitches” the campaign to a panel of industry judges, competing against nearly 150 colleges and universities in a three-phase national competition. Show less

    • United States
    • Philanthropic Fundraising Services
    • 1 - 100 Employee
    • External Director
      • Mar 2022 - Mar 2023

      As External Director of Dance Marathon at FSU, my responsibilities are:- Utilize my team to reach out to the FSU community and beyond to explore new opportunities for involvement with Dance Marathon- Brainstorm, plan, and assist my 4 Chairs to help them reach their goals, visions, and deadlines- Oversee a 67 person team consisting of 4 Chairs, 17 Coordinators, & 46 Captains throughout the year- Oversee the design, pricing, production, and distribution of all print and merchandise; including communication with production companies- Oversee the brand usage of DM at FSU through social media, publicity, photography/videography, and graphic design, as well as partners- Develop communication materials for the external community that depict the true nature of our organization- Work seamlessly with the Executive Board and your Chairs to ensure that our events, organization, and brand are consistently communicated to all of our external constituents effectively (on multiple platforms) throughout the year- Look at big picture goals, but have the detail-oriented mindset to make them happen- Communicate goals with Advisors, Management, and the Executive Board Show less

    • Graphic Design Coordinator
      • Apr 2021 - Mar 2022

      As the Graphic Design Coordinator, you are tasked with:- Creatively involving yourself in every single part of this organization- Executing 100+ social media graphics, print designs, and 5+ logos throughout the year.- Assisting & finalizing the Branding Document for the year- Working closely with Executive Board to brainstorm and develop graphic lists for each major event- Be the final authorization for graphics created- Leading a team of 3 DM Captains throughout the year

    • Marketing & Publicity Captain
      • Aug 2020 - Apr 2021

      The Dance Marathon at FSU Captain Program is composed of over 200 leaders dedicated to all things For The Kids. Serving as a Captain is a year-long commitment where each individual will:- Advocate for DM at FSU- Attending weekly all-team meetings & weekly MarPub team meetings- Creating and posting content- Overseeing all action on Twitter.

    • United States
    • Book and Periodical Publishing
    • 200 - 300 Employee
    • Graphic Designer
      • Jan 2022 - Nov 2022

      Graphic Designers are responsible for: - Working with the digital director, writing director, advertising director, social media director, and layout director - Making cover art and Instagram Story promotions for each blog post - Createing graphics for the magazine as well as any other advertisements that are needed Graphic Designers are responsible for: - Working with the digital director, writing director, advertising director, social media director, and layout director - Making cover art and Instagram Story promotions for each blog post - Createing graphics for the magazine as well as any other advertisements that are needed

    • United States
    • Restaurants
    • 1 - 100 Employee
    • Branding Intern
      • May 2022 - Jul 2022

      As a Branding Intern I will: - Oversee the fulfillment of all retail orders for Lucky Goat cafes along with merchandising of the retail space within each café location. Responsible for maintaining the retail inventory and organization of the retail back stock. - Provide content and creative direction for retail items being sold through the website and café storefronts. - Implement retail updates weekly/monthly to maintain a fresh cafe ambience for our customers. - Partner with the Branding Department for creative direction on all things holiday 2022. - Coordinate special events and catering orders with café teams. - In partnership with the Branding and Human Resource Departments, coordinate and execute a company sponsored event to celebrate Lucky Goat’s twelfth anniversary. - Partner with Branding Team to develop relevant, engaging content to grow and enhance our brand through our various social media platforms. - Partner with Lucky Goat Photographer to design and capture necessary imagery to accompany social media plans. - Oversee social media support by responding to customer engagement posts/stories, direct messages, and general inquiries. Show less

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Graphic Design/Layout Assistant
      • Apr 2021 - Dec 2021

      Media Assistants are responsible for: - Assisting in the brainstorming and creation of all social media content - Use of Adobe Creative Cloud and extensive knowledge of Photoshop to create content - Creating a mood board for Clutch's social media outlets and ideas to increase engagement between users - Attending every shoot and assist directors with outside filming when necessary - Assisting with designing page layouts for the magazine Media Assistants are responsible for: - Assisting in the brainstorming and creation of all social media content - Use of Adobe Creative Cloud and extensive knowledge of Photoshop to create content - Creating a mood board for Clutch's social media outlets and ideas to increase engagement between users - Attending every shoot and assist directors with outside filming when necessary - Assisting with designing page layouts for the magazine

    • United States
    • Religious Institutions
    • 1 - 100 Employee
    • Social Media/Merchandise Coordinator
      • Jun 2020 - Apr 2021

      Design graphics within a team for one of the largest student-run organizations at FSU. This position includes: - Posting weekly on various social media networks (Instagram, Facebook, etc.) - Creating newsletters focused on upcoming events to send to the members of the organization as well as alumni - Creating the designs and selecting the merchandise items for the fall and spring semester merchandise campaigns. - Making posters/event calendars to place in dormitories - Curating and launching a merchandise campaign for the spring semester. Show less

  • Salesian Youth Movement
    • New Rochelle, New York, United States
    • Lead Social Media/PR Intern
      • Jan 2020 - Jun 2020

      For this internship, I was able to complete the same tasks as the previous Salesian Youth Movement internship listed. However, for this job, I was in charge of managing two interns as well as completing my own tasks. I was tasked with assuring focus, task completion, and quality work in a timely manner. For this internship, I was able to complete the same tasks as the previous Salesian Youth Movement internship listed. However, for this job, I was in charge of managing two interns as well as completing my own tasks. I was tasked with assuring focus, task completion, and quality work in a timely manner.

  • Salesian Youth Movement
    • New Rochelle, New York, United States
    • Social Media/PR Intern
      • May 2019 - Aug 2019

      Salesian Youth Movement is an organization that runs Catholic campus ministries in 10+ High Schools across the nation. During this 8 week Internship, I was tasked with: - Social media management - Coordinating and distributing content - Creating graphics and writing captions for post - Cultivating Salesian apparel and branding - Attending weekly formation on Salesian topics - Daily morning meetings with staff and other Interns - Completion of daily sign in and tasks. I was also able to work with two other interns collaborating mainly on the improvement and development of the SYM social media as well as the construction of two retreats (5 day retreats with 100+ participants across the country). Show less

Education

  • Florida State University
    Humanities, Liberal Arts and Sciences, General Studies and Humanities
    2019 - 2023
  • St. Petersburg Catholic High School
    2015 - 2019

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