Sam Jackson

Director, Events & Business Development at The Hill
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Contact Information
us****@****om
(386) 825-5501
Location
Washington, District of Columbia, United States, US

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Experience

    • United States
    • Online Audio and Video Media
    • 100 - 200 Employee
    • Director, Events & Business Development
      • Jul 2023 - Present

    • Senior Manager, Business Development
      • Jan 2023 - Jun 2023

    • Senior Producer, Events
      • Dec 2020 - Dec 2022

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Senior Producer, Events
      • Mar 2020 - Dec 2020

      • Used subject matter expertise to build sources and relationships internally and externally to create strong editorial plans, which enlighten our audience with the most insightful, relevant speakers.• Assisted the GEMG sales team in developing compelling sponsor marketing materials for events with an eye towards meeting revenue goals and securing renewals from market-leading clients.• Oversaw strategic events, including creative ideation, program development and execution.• Led content creation for assigned programs and events through topical research, expert speaker identification and recruitment, and general program development.• Hosted and emceed live event programs.• Executed additional Content and Speaker Manager duties described below. Show less

    • Content and Speaker Manager, Events
      • Jan 2018 - Feb 2020

      • Directed content vision of GEMG brands' live and digital events throughout event life cycles, including drafting initial event descriptions, titles and taglines, developing event agendas, creating panel questions, prepping moderators, writing event host scripts and ensuring day-of programming runs smoothly. • Researched and analyzed key players in event topics to compile event speaker invitation outreach lists, book government leaders to speak and coordinate with media relations and government ethics offices to recruit speakers and moderators for event programming (keynotes, panels, fireside chats, etc.). • Coordinated and conducted pre-event interviewing and speaker prep calls event speakers and moderators. • Maintained "Rolodex" of speaker prospects and public affairs and media relations contacts across the country to facilitate speaker recruitment processes. Show less

    • Fellow, Audience Marketing, Events
      • Jan 2017 - Dec 2017

      • Developed and executed digital marketing campaigns for live and digital events, driving in-person attendance and audience cultivation. • Drafted, edited and proofread personalized mail merge and HTML-coded email marketing campaigns in Sailthru and Brackets; coordinated and drafted paid/organic social media event marketing campaigns. • Conducted audience research to increase marketing database for events outside of D.C. area in larger markets (Los Angeles, Seattle, etc.) and smaller markets (Huntsville, Alabama; Salt Lake City; etc.). Show less

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editorial Intern
      • May 2016 - Aug 2016

      • Wrote editorial content for the Eat & Drink and About Town sections of the magazine (print and online). • Fact-checked, researched, proofread and copy edited articles from each of the magazine's sections with thorough attention to detail. • Wrote editorial content for the Eat & Drink and About Town sections of the magazine (print and online). • Fact-checked, researched, proofread and copy edited articles from each of the magazine's sections with thorough attention to detail.

    • United States
    • Legislative Offices
    • 700 & Above Employee
    • Congressional Intern
      • Jun 2015 - Jul 2015

      • Collaborated with Congressman’s press secretary to maintain press books, edit press releases, record audio releases and analyze the Congressman’s social media presence. • Communicated directly with constituents about complex political issues on behalf of the Congressman. • Collaborated with Congressman’s press secretary to maintain press books, edit press releases, record audio releases and analyze the Congressman’s social media presence. • Communicated directly with constituents about complex political issues on behalf of the Congressman.

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Senior Advertising Account Executive
      • Aug 2014 - May 2015

      • Acted as liaison between advertising clients and The Auburn Plainsman's advertising, design and billing departments. • Led account pitches and maintained exceptional executive-client relationships to continue partnerships. • Crafted social media posts for clients for strategically scheduled releases using Hootsuite. • Developed The Auburn Plainsman’s brand through the establishment of a permanent brand book. • Acted as liaison between advertising clients and The Auburn Plainsman's advertising, design and billing departments. • Led account pitches and maintained exceptional executive-client relationships to continue partnerships. • Crafted social media posts for clients for strategically scheduled releases using Hootsuite. • Developed The Auburn Plainsman’s brand through the establishment of a permanent brand book.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Head Parent Orientation Leader, Auburn University Freshman Orientation Program
      • Aug 2013 - Jul 2014

      • Coordinated and executed Camp War Eagle freshman orientation sessions serving more than 10,000 students and parents throughout the summer. • Presented at orientation workshops and sessions and moderated panel discussions. • Supervised and trained a team of 20 orientation leaders. • Coordinated and executed Camp War Eagle freshman orientation sessions serving more than 10,000 students and parents throughout the summer. • Presented at orientation workshops and sessions and moderated panel discussions. • Supervised and trained a team of 20 orientation leaders.

Education

  • Auburn University
    Bachelor's degree, Journalism
    2012 - 2016

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