Sam Inkersole

Account Manager at Press Box PR
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Contact Information
Location
Cambridge, England, United Kingdom, UK
Languages
  • French -

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5.0

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Sarah Morecombe

Sam has worked closely with me throughout the 2013 season, developing weekly articles and features for local media circulation, raising the profile of Kent County Cricket Club. I have found Sam to be hard working, professional and extremely competent in his approach to interviews. Sam is extremely personable and capable of producing engaging copy of a high standard to tight deadlines.

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Credentials

  • Senior NQJ news and sports honours
    NQJ/NCTJ

Experience

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Manager
      • Jan 2023 - Present

      Racing account manager, working closely with clients to produce and distribute content to national and local newspapers and websites, as well as trade customers. Devise marketing strategies, social media plans, write and edit content and conduct interviews, with the main objective of increasing the scope and volume of Press Box PR’s racing content, expanding our media network and ultimately contributing to commercial growth with new and existing clients. Racing account manager, working closely with clients to produce and distribute content to national and local newspapers and websites, as well as trade customers. Devise marketing strategies, social media plans, write and edit content and conduct interviews, with the main objective of increasing the scope and volume of Press Box PR’s racing content, expanding our media network and ultimately contributing to commercial growth with new and existing clients.

    • Online Audio and Video Media
    • Digital Manager
      • Jan 2022 - Jan 2023

      A leading team manager at the heart of the Racing Post's digital coverage, an industry leader in the horse racing media landscape. Operate and manage web and app platforms through three Content Management Systems, preparing content for digital publication and for the legacy newspaper. Pitch and create content to enhance coverage, review and act upon real-time analytics to ensure KPI's are met on a daily basis. Playing a key role in the launch of Racing Post's new app. Work closely with news editors to help drive the news agenda, spot content opportunities, track social media trends and channels as well as live racing action. Edit and sub-edit copy from a team of reporters to ensure the highest standards of accuracy are maintained while playing a major role in the Racing Post's digital publishing strategy. Show less

    • United Kingdom
    • Technology, Information and Media
    • 700 & Above Employee
    • Chief Chelsea Correspondent - football.london
      • 2021 - Jan 2022

      Lead Chelsea correspondent for football.london. Conduct interviews, cover matches, write features and everything in between while covering one of the world’s premier football clubs on a daily basis. Responsible for Twitter accounts with more than 150,000 followers and a Facebook account with 200,000 likes. Edit and sub-edit copy, write headlines, and conduct daily Streamyard productions with fellow reporters.Producer of fan first content to be the first port of call for Chelsea fans wanting their news. Appeared on numerous podcasts, video and radio interviews.Extensive use of various social media platforms plus Chartbeat and Adobe analytics software. Part of a team that launched website from zero to 300 million unique readers in the space of three and a half years. Show less

    • Football.London Content Editor and Senior Digital Football Journalist - West Ham
      • Jul 2016 - 2021

      Content Editor for football.london, overseeing a website with more than one million unique visitors on a daily basis. Source and edit external content from freelancers and network support staff to ensure a smooth day-to-day running of a very successful and popular website for football fans.On top of that, I am also the West Ham United writer for football.london, part of Reach plc (former Trinity Mirror) regional portfolio. Attend matches, pre-match and post-match press conferences, write articles, source stories and exclusives and interview elite level athletes. Club writer editor, leading a team of six wrtiers across the football.london network, generating story, video and social ideas, sub-editing copy and esuring editorial standards are met and kept.Producer of fan first content to be the first port of call for West Ham fans wanting their news. Appeared on numerous podcasts, video and radio interviews.Extensive use of various social media platforms plus Chartbeat and Adobe analytics software. Part of a team that launched website from zero to 300 million unique readers in the space of three and a half years.http://www.football.london/west-ham-united-fc/ Show less

    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Senior Sports Reporter
      • Jan 2014 - 2016

      Senior Sports Reporter for Kent Regional News & Media, covering the Dover Express, Folkestone Herald, Ashford Herald, Thanet Gazette and the Canterbury Times series of newspapers and portfolio of websites. Responsible for launch of Ashford Herald and Medway and Maidstone News websites, covering League One side Gillingham Football Club. Responsible for driving digital coverage to all websites, including shooting and editing video, uploading content and generating polls and surveys. Also proof reader for the Surrey Mirror and Dorking & Leatherhead Advertiser editions. Show less

    • Senior Reporter
      • Apr 2013 - Jan 2014

      Sole reporter for the Canterbury Times, a free newspaper with a 6,000 readership and responsible for seven pages of the paper. Also the chief reporter for Dover Athletic Football Club and Kent County Cricket Club reporter for all our titles across the South-East, in excess of ten. Responsible for generating up to twenty stories a day for our website, shooting, editing and uploading video, creating polls, driving digital coverage for both sport and news and very active with social media. Hourly analyse web statistics and push stories that are performing well.Staff cutbacks led me to taking on the Canterbury news patch alongside the sport coverage.I gained my senior NQJ qualification in news in November 2013. Show less

    • Reporter
      • Jan 2013 - Apr 2013

      Reporter for the Isle of Thanet Gazette newspaper, with a circulation of 12,000 readers. Responsible for Ramsgate, Margate and Broadstairs patches. Signed up numerous user generated content columnists for the newspaper and website and regularly uploaded my own content to the website. Covered all inquests and majority of court cases, both magistrates and crown court cases.

    • Newspaper Publishing
    • 1 - 100 Employee
    • Sports Editor
      • Apr 2012 - Jan 2013

      Sports Editor for the Isle of Thanet Gazette and Thanet Times (now ceased publication) newspapers. Solely responsible for the entire sports section of the newspapers writing about all sports, from mainstream football, rugby, cricket and hockey to minority sports such as bowls, archery, show jumping and croquet. This position required me to:• Assign and layout between seven and ten newspaper pages every week, sub-edit and proof-read other copy from around the south-east region.• Attend matches and write reports for paper and immediately for website for all sports, input tables, write features, assign articles to pages, sub-edit copy, do live Twitter updates and reports from matches. • Upload video content and written copy to websites driving coverage as well as newspaper copy. • Be responsible for my newspaper and my own Twitter and Facebook pages, regularly uploading copy to them and sourcing stories through social media.Moved to news as a result of company restructure in January 2013 when position was made redundant. Show less

    • Reporter
      • Sep 2011 - Apr 2012

      News reporter for the Dover Express series of newspapers, part of the Kent Regional News and Media group. Solely responsible for the Deal and Sandwich Express edition with three change pages, including a front page, every week. Reporter responsible for a media partnership with Dover Athletic Football Club, helping them implement a marketing strategy for the newspaper as well as off-diary stories for the club not confined to the back pages.

    • Trainee Reporter
      • Jan 2010 - Sep 2010

      My first foray into journalism was at the Sevenoaks Chronicle newspaper. Responsible for an area covering the town centre and its outlying villages. My first foray into journalism was at the Sevenoaks Chronicle newspaper. Responsible for an area covering the town centre and its outlying villages.

    • Ukraine
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Trainee
      • Aug 2009 - Jan 2010

      Studied the NCTJ 16-week intensive course to gain my full journalism qualifications. Completed passes in all subjects, including - 100 words per minute shorthand, media law, Local Government, Central Government, News Writing and Sports Writing. Studied the NCTJ 16-week intensive course to gain my full journalism qualifications. Completed passes in all subjects, including - 100 words per minute shorthand, media law, Local Government, Central Government, News Writing and Sports Writing.

Education

  • Press Association
    2009 - 2010
  • University of Brighton
    Bachelor's degree, Sports Journalism
    2007 - 2010
  • Sandwich Technology School
    14 A-C GCSEs, 4 A-Levels
    1999 - 2007

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