Sam Hughes
Account Director at CSM Sport & Entertainment- Claim this Profile
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Bio
Credentials
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ESA Diploma
European Sponsorship Association (ESA)Oct, 2017- Nov, 2024 -
Mental Health First Aider
Mental Health First Aid (MHFA) EnglandDec, 2020- Nov, 2024
Experience
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CSM Sport & Entertainment
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United Kingdom
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Marketing Services
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500 - 600 Employee
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Account Director
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Oct 2021 - Present
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Senior Account Manager
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Oct 2019 - Oct 2021
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Account Manager
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Mar 2018 - Oct 2019
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Executive, Account Management
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Mar 2016 - Mar 2018
CSM, formerly known as JMI are one of the world’s leading sponsorship agencies within the field of motorsport. Working on the management of the Unilever sponsorship of the Williams Racing Formula 1 team, my role focused on the management of market campaigns and partnership assets to ensure the ROI were maximised for my client.My role consists of:• Management of over 30 activating markets throughout the Formula 1 season, ensuring clear, accurate and consistent communications to aide and develop compelling activations.• Supervision of all approvals of market created imagery, video content and collateral guaranteeing all parties brand guidelines are respected throughout.• Partnership asset management of all assets including show cars, driver time and additional racing activation materials.• Full end to end planning of sponsor activation events in multiple markets, including large scale fan meet and greets with Williams Racing drivers.• Liaising with suppliers to guarantee a consistently high standard of work at the best value for my client. Show less
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IMG
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United States
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Entertainment Providers
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700 & Above Employee
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Rugby World Cup 2015 Brand and Approvals Executive
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Jul 2014 - Jan 2016
As Rugby World Cup Limited’s exclusive commercial manager and broker, IMG was responsible for the sale and delivery of all commercial rights for Rugby World Cup 2015, including broadcast, sponsorship, travel and hospitality, and licensing and merchandising. My role included:* Deputy Commercial Venue Manager for 5 matches during the tournament at St James’ Park and Elland Road. The main point of contact for each stakeholder at both stadiums and tasked with the running of their activations.* Oversaw the design, creation and public release of the team kit for all 20 participating unions dealing with both the unions and manufacturers.* Managed the Rugby World Cup brand approvals and use of the Rugby World Cup brand by over 200 commercial and non-commercial stakeholders including Heineken, Land Rover, Societe Generale, DHL, Emirates and MasterCard.* Worked with commercial partners, licensees, suppliers, tournament organisers, host cities and tourism on their use of the Rugby World Cup brand and in doing so completed over 10,000 approval submissions.* Ensured that all approval submissions, promotions and activations respected both commercial contracts and brand guidelines and were processed within contractual turnaround times.* Managed the reviewing and archiving of all official licensed product. Show less
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Golf Advisory Services - Graduate Internship
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Jan 2014 - Jul 2014
IMG as a company has a deep rooted history and knowledge within the sports marketing arena that covers athlete management, event ownership/implementation and associated full circle media solutions. IMG Golf is the global leader within sports marketing especially the golf industry. My role included:* Liaised with sponsors and partners of the HSBC Golf Business Community to develop industry content online and for a weekly newsletter, circulated to 50,000 subscribers.* Assisted with the planning of the 2014 HSBC Golf Business Forum in Dubai by communicating with sponsors, media and delegates.* Tasked with aiding the development and expansion of current IMG Golf business clients through researching new areas of brand involvement. Clients worked which include Golf Gamebook, ProTracer and Loch Lomond GC.* Aided the licensing manager for the 2014 British Open Championship in the build up to the tournament by setting up and managing the satellite shops in the host city.* Worked on site during the 2014 British Open Championship assisting with the company clients competing in the tournament along with invited VIP guests. Show less
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Education
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Loughborough University
Master of Science (MSc), International Financial and Political Relations -
Loughborough University
Bachelor of Arts (B.A.), International Relations and Affairs -
Merchiston Castle School