Experience

soona

• United States
• Media Production
• 100 - 200 Employee

• Inbound Sales Manager

  • Oct 2021 - Present

  Develop and shape soona’s inbound customer journey and converting leads at scale into champions for the fast casual content experience. Develop and shape soona’s inbound customer journey and converting leads at scale into champions for the fast casual content experience.



PEARL iZUMi

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Go to Market

  • Oct 2019 - Oct 2021

  • Responsible for the North American Go To Market communication and action plan• Facilitate cross-functional communication between Sales, Marketing, and Product departments• Develop new multi-channel product planning process to support and hit sales targets • Establish Business to Business and dealer ecommerce communication strategy• Project management of design, sourcing, ecommerce development, brand activation, and planning• Create and implement creative briefing process • Conceptualize, manage, and implement physical and digital sell-in/sell-through assets• Coordinate national sales meeting for stakeholders across three offices and multiple sales agencies• Brand level and regional event planning• Orchestrate consumer persona projects, for the brand to build and position product against• Direct and develop promotional item production, event activation, and video projects• Coordinate with sales agencies on brand activation and merchandising for key accounts• Effectively manage nationwide Go To Market budget



Shimano North America Holding, Inc.

• United States
• Sporting Goods Manufacturing
• 100 - 200 Employee

• Sales Account Executive

  • Sep 2017 - Oct 2019

  • Manage Northern Mid Atlantic dealers, frame builders, IMO’s, and specialty sports retailers• Communicate and execute company initiatives with multiple outside rep agencies• Manage past, current, and future orders for wholesale channel• Facilitate cross-functional relationships between departments for Shimano and Pearl iZUMi• Build strategic national and geo-targeted sales promotions• Forecast sales by territory given current market conditions and inventory position• Manage Go To Market strategies in conjunction with internal expectations and external execution• Compile and navigate market feedback on product, B2B sales, and company practices • Provide check and balances for sales team, credit, warehouse, planning, and customer service• Visit territory dealers and events to promote and articulate Shimano and Pearl iZUMi stories while strengthening relationships with wholesale accounts and end consumers



Dirtlabs Suspension

• United States
• Retail
• 1 - 100 Employee

• General Manager

  • Nov 2013 - Oct 2017

  • Oversee operations of mountain bike suspension tuning, repair, and distribution center• Manage seasonal and full-time suspension technician team• Coordinate day to day logistics and schedule to maintain high performance with heavy volume• Create a culture of exceptional customer service through consumer experience and integrity• Develop systems to facilitate consistency and quality within an ever-changing environment• Manage inventory levels, focusing on just in time quantities with next day service turnaround• Product buyer through multi-stream supply chain using both international and domestic suppliers• Develop new products from start to finish partnering with third party manufacturer• Source cheaper more reliable products and vendors to execute business model• Manage incoming/outgoing invoices, shipments, and sales• Manage sponsored team, brand ambassadors, and event coordinator• Increased sales with total company growth of over 800%; on track for 30% in final year



The Bike Gallery

• Service Manager

  • 2012 - 2013

  Blue-printed and executed new service center for The Bike Gallery, ultimately generating hundreds of thousands dollars in revenue during the first year of operation. Implemented strategic incentive program bringing average service lead times from over a week to within 24 hours. Actively promoted the sport of mountain biking through trail openings, expansion, and maintenance. Blue-printed and executed new service center for The Bike Gallery, ultimately generating hundreds of thousands dollars in revenue during the first year of operation. Implemented strategic incentive program bringing average service lead times from over a week to within 24 hours. Actively promoted the sport of mountain biking through trail openings, expansion, and maintenance.