Experience

SetSail

• United States
• Software Development
• 1 - 100 Employee

• Lead Product Marketing Manager

  • Jul 2023 - Present

  SetSail captures, enriches, and interprets sales data across go-to-market teams and their tools. It uses advanced AI to gain deep insights into sales execution so leaders can see every rep activity, know if reps are doing the right behaviors, and drive more revenue.

• Senior Product Marketing Manager

  • Jan 2022 - Jul 2023

• Product Marketing Manager

  • Aug 2020 - Jan 2022

• Product Marketing Manager

  • Jun 2020 - Aug 2020



Lever

• United States
• Software Development
• 100 - 200 Employee

• Product Marketing Manager

  • Apr 2019 - Apr 2020

  San Francisco • Managed the go-to-market strategy for all product launches, including positioning, naming, sales enablement, PR, customer communications, webinars, and internal trainings • Reported directly to the CEO in a company-wide initiative to craft new product positioning and packaging • Led monthly Demo Day webinars that increased MQLs by over 200% and demo requests by over 500% • Regularly contributed to the Lever blog, edited Ebooks and case studies, and wrote email and ad copy •… Show more • Managed the go-to-market strategy for all product launches, including positioning, naming, sales enablement, PR, customer communications, webinars, and internal trainings • Reported directly to the CEO in a company-wide initiative to craft new product positioning and packaging • Led monthly Demo Day webinars that increased MQLs by over 200% and demo requests by over 500% • Regularly contributed to the Lever blog, edited Ebooks and case studies, and wrote email and ad copy • Conducted competitive analysis that I used to brief the Executive Team and create internal reports Show less



Dealpath

• United States
• Software Development
• 1 - 100 Employee

• Product Marketing Manager

  • Jan 2019 - Apr 2019

  • Wrote the foundational messaging documents used by the marketing, sales, and customer success teams • Created the official product demo and demo script that I used to train and certify the sales team • Led the go-to-market strategy for all product launches

• Content Marketing Specialist

  • Oct 2017 - Jan 2019

  San Francisco Bay Area • Built the Dealpath content library from scratch, consisting of white papers, case studies, and datasheets • Managed all Dealpath social media, growing followers on Twitter by 519%



Darktrace

• United Kingdom
• Computer and Network Security
• 700 & Above Employee

• Content Marketing Associate

  • Sep 2016 - Oct 2017

  San Francisco Bay Area • Spearheaded the creation of white papers, product datasheets, and email campaigns • Created demo scripts, technical briefs, product overviews, and competitive analysis for a global sales team • Founded and managed the Darktrace company blog • Served as ghostwriter for the Darktrace Executive Team, with 11 bylines placed in industry publications • Wrote the 2017 Global Threat Report, which garnered press coverage from Forbes and CNN among others



Road Scholar

• United States
• Travel Arrangements
• 300 - 400 Employee

• Marketing Writer

  • Aug 2015 - Aug 2016

  Greater Boston Area • Managed copywriting for print and online media projects, resulting in 162 new travel programs • Oversaw the Adventures Afloat product line where I produced 3 catalogues and 17 brochures



The Brown Daily Herald, Inc.

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Columnist

  • Jan 2014 - Jan 2015

  Providence, Rhode Island • Published bi-weekly columns in Brown's student newspaper



The Borgen Project

• United States
• Non-profit Organizations
• 400 - 500 Employee

• Contributing Writer

  • May 2014 - Aug 2014

  Telecommute • Published 44 SEO-friendly, journalistic articles for the online magazine and blog • Functioned as a grassroots political organizer and fundraiser