Experience

Yardbarker

• Online Audio and Video Media
• 1 - 100 Employee

• Editor

  • Aug 2016 - Present

  • Edit and create content featured on MSN, Fox Sports, and Yardbarker.com • Provide continuing coverage of the WWE, video games, the NFL, NCAA, and food and drink • Help build a team focusing on original content to syndicate to other websites like Fox Sports and MSN • Write insightful commentary on the intersection of pop culture, sports, and video games with culture at large • Edit and create content featured on MSN, Fox Sports, and Yardbarker.com • Provide continuing coverage of the WWE, video games, the NFL, NCAA, and food and drink • Help build a team focusing on original content to syndicate to other websites like Fox Sports and MSN • Write insightful commentary on the intersection of pop culture, sports, and video games with culture at large



Integrated Reality Labs

• United States
• Mobile Gaming Apps
• 1 - 100 Employee

• Director of Communications and User Acquisition

  • Jun 2023 - Present

  • Build a comprehensive lifecycle roadmap for SLAP, an upcoming mobile game, spanning analytics, content creation, marketing persona creation, and paid social media campaigns to hit major user acquisition goals • Manage a team of interns to grow social media accounts across platforms like Instagram and Tiktok • Create and manage a discord channel to enable testing and build community • Build a comprehensive lifecycle roadmap for SLAP, an upcoming mobile game, spanning analytics, content creation, marketing persona creation, and paid social media campaigns to hit major user acquisition goals • Manage a team of interns to grow social media accounts across platforms like Instagram and Tiktok • Create and manage a discord channel to enable testing and build community



Roost Games

• Netherlands
• Computer Games
• 1 - 100 Employee

• Social Media Manager

  • Dec 2022 - Present

  • Create conversion-focused and platform-specific content to increase wishlists, sales, and game reviews for Cat Cafe Manager • Establish a clear, appropriate, and approachable brand voice that has led to a spike in social engagements • Create conversion-focused and platform-specific content to increase wishlists, sales, and game reviews for Cat Cafe Manager • Establish a clear, appropriate, and approachable brand voice that has led to a spike in social engagements



Thrillist

• Greater Chicago Area

• Writer

  • Sep 2016 - Present

  • Provide food, drink, and nightlife coverage for one of America's largest lifestyle blogs • Host interviews with influential figures in the food and drink industry • Provide food, drink, and nightlife coverage for one of America's largest lifestyle blogs • Host interviews with influential figures in the food and drink industry



Polygon

• Online Audio and Video Media
• 1 - 100 Employee

• Freelance Writer

  • Oct 2018 - Present

  • Create award-winning features for one of the most prominent gaming websites in the industry • Provide insightful coverage on the intersection between history, internet culture, and video games • Seek out subjects for interview, from game designers to content creators to museum curators • Create award-winning features for one of the most prominent gaming websites in the industry • Provide insightful coverage on the intersection between history, internet culture, and video games • Seek out subjects for interview, from game designers to content creators to museum curators



Fanbyte

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Freelance Writer

  • Nov 2019 - Present

  • Contribute to one of the world's fastest-growing video game culture websites with specific, well-researched stories • Focus on coverage with a humorous bent, from arguing that the Pokémon Sirfetch'd is a terrifying mistake of nature to pointing out that, actually, the Grinch is just a Christmas-themed version of Deadpool. • Contribute to one of the world's fastest-growing video game culture websites with specific, well-researched stories • Focus on coverage with a humorous bent, from arguing that the Pokémon Sirfetch'd is a terrifying mistake of nature to pointing out that, actually, the Grinch is just a Christmas-themed version of Deadpool.



The Washington Post

• United States
• Newspaper Publishing
• 700 & Above Employee

• Freelance Writer, Launcher

  • Dec 2019 - Present

  • Provide personal and reported stories for Launcher, The Washington Post's video game-focused vertical • Provide personal and reported stories for Launcher, The Washington Post's video game-focused vertical



Vicarious PR LLC

• Public Relations and Communications Services
• 1 - 100 Employee

• Head of Social Media

  • Oct 2021 - Sep 2022

  • Responsible for managing, training, and mentoring direct reports to ensure both their future success and the success of client campaigns • Create and implement an agency-wide social media strategy focused on organic engagement and meaningful interactions, leading to community building and consistent day-to-day growth • Lead strategy for all social media campaigns from organic growth to paid campaigns across Facebook, Twitter, Instagram, TikTok, and YouTube • Interface with clients to regularly to underscore the power of social media as a marketing tool Show less



Replay Lincoln Park

• Social Media and Community Director

  • Jul 2017 - Mar 2022

  • Oversaw social media growth of all of Replay's pages, most notably growing the Facebook page from ~1,800 likes to ~9,000 likes in the first year of management • Spearheaded a variety of themed pop-up experiences that had social reach of over 1.75 million and were covered nationally by outlets like Esquire, The Today Show, Thrillist, and more • Oversaw social media growth of all of Replay's pages, most notably growing the Facebook page from ~1,800 likes to ~9,000 likes in the first year of management • Spearheaded a variety of themed pop-up experiences that had social reach of over 1.75 million and were covered nationally by outlets like Esquire, The Today Show, Thrillist, and more



GameSkinny

• Remote

• Freelance Writer

  • May 2016 - Mar 2022

  • Pitch and create thoughtful and in-depth articles, slideshows, and guides for a major gaming website • Adhere to SEO best practices to maximize views • Keep up-to-date on all relevant gaming news in order to break stories and produce reviews in a timely manner • Pitch and create thoughtful and in-depth articles, slideshows, and guides for a major gaming website • Adhere to SEO best practices to maximize views • Keep up-to-date on all relevant gaming news in order to break stories and produce reviews in a timely manner



Chicago Cheap Ass

• Greater Chicago Area

• Staff Writer

  • Apr 2015 - Mar 2022

  • Attend and cover notable events in and around Chicago • Create fashion, food, and drink guides for Chicagoans on a budget • Responsible for monitoring trends and producing original, relevant, and up-to-the-minute content • Attend and cover notable events in and around Chicago • Create fashion, food, and drink guides for Chicagoans on a budget • Responsible for monitoring trends and producing original, relevant, and up-to-the-minute content



ION Magazine

• Vancouver, Canada Area

• Staff Writer

  • Oct 2014 - Mar 2022

  • Interview major, up-and-coming, and independent artists for features and cover stories • Write in-depth reviews of new and relevant albums • Responsible for meeting deadlines and producing content in a timely manner • Interview major, up-and-coming, and independent artists for features and cover stories • Write in-depth reviews of new and relevant albums • Responsible for meeting deadlines and producing content in a timely manner



Friar Tuck

• Greater Chicago Area

• Trivia Host

  • Dec 2013 - Mar 2022

  • Co-host a popular weekly trivia show at a local bar • Promote and activate engagement with the event on social media • Write original, relevant, and engaging questions each week to set the trivia night apart and help foster an unique voice for the event • Co-host a popular weekly trivia show at a local bar • Promote and activate engagement with the event on social media • Write original, relevant, and engaging questions each week to set the trivia night apart and help foster an unique voice for the event



Kitfox Games

• Canada
• Computer Games
• 1 - 100 Employee

• Public Relations Outreach Coordinator

  • Oct 2020 - Oct 2020

  • Work alongside Victoria Tran to ensure successful launches for upcoming titles including Boyfriend Dungeon, Lucifer Within Us, and Mondo Museum • Assemble master contact sheets for press, content creators, and streamers and use them to reach out to relevant influencers prior to launch • Spearhead creation of a PR best practices sheet from the perspective of the press, full of tips that allow the PR team to more effectively build relationships with journalists and press outlets, leading to more prominent placement Show less



Mevato, Inc.

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Lead Content Creator

  • Jan 2016 - Feb 2016

  • Responsible for creating daily posts across all social media platforms for 9+ clients including award winning restaurants, salons, and other businesses • Write creative, in-depth blogs and newsletters for clients to engage audiences in new and different ways • Create digital advertising campaigns for clients • Responsible for creating daily posts across all social media platforms for 9+ clients including award winning restaurants, salons, and other businesses • Write creative, in-depth blogs and newsletters for clients to engage audiences in new and different ways • Create digital advertising campaigns for clients



Groupon

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Inbound Relationship Manager

  • Oct 2012 - Jan 2016

  • Responsible for facilitating long-lasting relationships between local businesses and Groupon • Perform extensive market research on customer behavior in markets across the USA and Canada in order to best structure customized marketing campaigns for small businesses based on the specific services they offer • Responsible for over 2.7 million dollars in gross bookings for the company • Responsible for facilitating long-lasting relationships between local businesses and Groupon • Perform extensive market research on customer behavior in markets across the USA and Canada in order to best structure customized marketing campaigns for small businesses based on the specific services they offer • Responsible for over 2.7 million dollars in gross bookings for the company



UPROXX

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Staff Writer

  • Nov 2013 - Aug 2015

  • Contribute to Kissing Suzy Kolber, an UPROXX humor website focusing on the National Football League • Responsible for creating featured content including mock drafts, recipe guides, and breaking news posts • Adhere to SEO guidelines to boost traffic and stay social media friendly • Create and host a weekly livestream program to engage the site’s community in new ways • Contribute to Kissing Suzy Kolber, an UPROXX humor website focusing on the National Football League • Responsible for creating featured content including mock drafts, recipe guides, and breaking news posts • Adhere to SEO guidelines to boost traffic and stay social media friendly • Create and host a weekly livestream program to engage the site’s community in new ways



Bobby's Bike Hike

• Greater Chicago Area

• Tour Guide

  • Jun 2012 - Oct 2012

  • Led consistently top-rated bike tours of up to 20 people through the neighborhoods of Chicago • Contributed to a multitude of 5-star reviews and accolades on various internet rating sites, including multiple awards from TripAdvisor.com • Assisted in Bobby’s Bike Hike’s efforts to facilitate a fun, green, and healthy way to explore a city • Led consistently top-rated bike tours of up to 20 people through the neighborhoods of Chicago • Contributed to a multitude of 5-star reviews and accolades on various internet rating sites, including multiple awards from TripAdvisor.com • Assisted in Bobby’s Bike Hike’s efforts to facilitate a fun, green, and healthy way to explore a city



Collegedj.net

• United States
• Technology, Information and Internet

• Freelance Writer

  • Dec 2011 - Jan 2012

  • Responsible for researching and creating three daily news posts centering on breaking stories in the music industry • Attended concerts with press credentials and covered them for the website • Adhered to SEO and traffic optimization guidelines • Responsible for researching and creating three daily news posts centering on breaking stories in the music industry • Attended concerts with press credentials and covered them for the website • Adhered to SEO and traffic optimization guidelines