Head - Marketing and Sales - MedPro International

• Nov 2021 - Present

Group Sales and Marketing Director

• Aug 2018 - Jul 2021

Responsible for steering the sales and marketing function across the group to deliver a professional, high quality and successful strategy. Introduced new marketing planning and measurement ways of working across the hospitals Developed and launched a new and successful website Developed and manage the digital marketing strategy for the hospitals Manage corporate communications Support, steer and develop the local sales and marketing teams Responsible for steering the sales and marketing function across the group to deliver a professional, high quality and successful strategy. Introduced new marketing planning and measurement ways of working across the hospitals Developed and launched a new and successful website Developed and manage the digital marketing strategy for the hospitals Manage corporate communications Support, steer and develop the local sales and marketing teams

• Sep 2017 - Jul 2018

Responsible for owning and supporting projects and programmes of change impacting customers, marketing and communications including digital transformation projects across the BMI group. Responsible for gathering customer and stakeholder insight, managing research and data for the development of the group marketing strategy.

• Oct 2014 - Sep 2017

Reporting to Group Sales & Marketing DirectorPromoted in October ‘14 to lead the development and implementation of the customer marketing strategies for B2C, B2B and GPPs/CCGs through the deployment of national product/service value propositions. To maximise caseload growth opportunities and to enhance BMI awareness, reputation and recommendation.Key achievements- Led development and implementation of change management programme for S&M in Q4 ‘14 as part of major organisational programme- Developed and managed implementation of new processes and ways of working to ensure S&M expenditure across all 61 sites tracked, reported and managed to ensure expected savings can be achieved.- Led healthcare professional research, proposition development and organisational buy-in for new Cancer Care proposition being rolled out to business in Q1 ’15.- Led development and implementation of new ways of working to limit reduction in effective initiatives across S&M following headcount and budget reduction. Show less

• Jun 2012 - Oct 2014

Lead the development and implementation of the B2C strategy and national product/service value propositions to maximise caseload growth opportunities and to enhance BMI awareness, reputation and recommendation across targeted groups.Managed and led proposition development, focus and multi-channel promo campaign to drive Orthopaedics achieving growth from -2% in ’12 to +4% in ’14 and 20% referrals growth in 12m following launch vs 12m prior.Managed and led proposition development, focus and multi-channel promo campaign to drive Women’s Health achieving 16% increase in referrals in 12m following launch vs 12m prior.Identified and managed initiative and campaign to turn-around BMI financed procedures: from -9% in ’13 to +10% in ’14 (+£1.5m incremental) Led change in ways of working introducing enhanced reporting, review and analysis processes to ensure continuous improvement. Improved management, efficiency and success of proposition development across team by developing and implementing guide for Product Managers highlighting the key stages their plan should follow in order to develop or enhance a proposition, including research and analysis, audience profiling, USPs, key messages and benefits, communications plans, launch plans and on-gong reporting and monitoring. Engage the business to understand the needs of the customer and to identify any gaps in service delivery along all the customer touch points in order to develop new propositions. Leading the B2C team in developing engaging customer propositions and delivering effective cross-channel marketing campaigns across the whole marketing mix. Present strategies, performance analysis and business updates to the management boards for B2C projects and initiatives. Work with a variety of teams across the business in order to create workable process solutions to ensure new products and services can work seamlessly on a day to day basis from first contact through to surgery and billing. Show less

• Feb 2011 - Jun 2012

Responsible for leading the growth of a portfolio of products and marketing projects across BMI Healthcare and to act as product champion for assigned product ranges.Key achievements- 45% increased enquiries in 12m following new standalone cosmetic website launched in Dec ‘11 versus 12m prior, delivering 19% revenue growth year on year. - 8% YOY increase in cases by launching self-pay proposition across all 70 hospitals. Developed proposition and managed promotional campaign to raise awareness of option for customers to pay for their own healthcare.- Led stakeholder engagement, pathway analysis, supplier negotiation and costing analysis to develop new Breast Augmentation product delivering increased profit margin from 28% to 45% Q4 ’11.Responsibilities- Product management, development and implementation of changes across all 70 sites. Includes leading multi-functional teams across the business; operations, sales, clinical governance and customer services.- Product cost analysis. Exploring item by item costs of providing services per surgeon per hospital for a product and working with finance to calculate the profit and EBITDA generated by each hospital. - Proposition development for a number of key B2C product lines, designing and delivery key messages based on research and insight. - Delivering new methods and processes in order to improve sharing of knowledge with regional marketing teams leading to enhanced campaign delivery- Developing product strategies and marketing plans including SWOT analysis, tactical initiatives and budget.- Providing support to regional sales and marketing teams in terms of industry analysis, product and performance data, marketing strategy and campaign advice. - Managing integrated marketing campaigns - including proposition presentations, campaign brief, approach, management of agencies, PR, creative, copy, media, internal communications, budget and reporting. Show less

• Aug 2008 - Jan 2011

Key achievements- Highest SME monthly sales, 150% of SME target and 110% Individual target - Broker campaign - Managed launch of Select Plan product to brokers. Designed to compete with competitor product. - Managed re-branding project successfully crystallising PruHealth in its own right separate from Prudential.Responsibilities- Campaign management – from working with teams to identify need through to delivery- Website content development – page management and creating new content based on research.- Product marketing – on and offline as well as account management support with product sales. - Event management – sponsorship events, awards ceremonies, broker hospitality, company events. - Project management –lead in product launches, co-ordinating team to deliver on time, under pressure. - Process development – in order to achieve efficiencies in terms of cost or workload. Show less

• Oct 2007 - Aug 2008

- Responsible for leading sales campaigns and product development communications and launches- Led first broker hospitality event for PruHealth at Insurer Awards achieving 150% targeted lead generation.- 125% target achieved at low cost of design agency fees alone managing PruHealth’s first online only campaign from idea to implementation.

• Oct 2006 - Oct 2007

• Responsible for leading sales campaigns and product development communications and launches• Led first broker hospitality event for PruHealth at Insurer Awards achieving 150% targeted lead generation.• 125% target achieved at low cost of design agency fees alone managing PruHealth’s first online only campaign from idea to implementation.

Marketing Executive

• Jun 2005 - Oct 2006

• Managed quarterly semi-finals and annual final event and communications for staff awards. • Managed launch of new website and internal communications including newsletter and intranet. • Managed quarterly semi-finals and annual final event and communications for staff awards. • Managed launch of new website and internal communications including newsletter and intranet.