Experience

Salted

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Senior Director of Brands

  • Nov 2020 - Present

  Salted is building the restaurant group of the future, without the overhead of actual restaurants. We believe the future of restaurants doesn’t look anything like what we see today. The most successful brands will exist outside four walls and will develop meaningful customer relationships through exceptional food and service, authenticity, and omni-channel marketing and storytelling. We currently operate in Los Angeles, San Francisco, Chicago, Columbus, Atlanta, Houston, Tempe, Philadelphia, and will soon be launching our brands in a city near you. Show less

• Director of Brands

  • Oct 2018 - Nov 2020



Rosa Mexicano Restaurants

• United States
• Restaurants
• 100 - 200 Employee

• Director of Marketing

  • Jun 2015 - Jan 2017

  • Conceptualized, developed and executed marketing strategies and tactics to help achieve the organization’s business goals. • Created content and provided creative direction for restaurants’ marketing materials including the website, restaurant signage and collateral, social channels and email blasts. • Worked with operations and culinary teams to enhance the guest experience. • Conducted local market research and created local store marketing plans and calendars for 14 restaurant locations. • Built and managed community relationships with local businesses, residences, hotels, attractions and partners such as the Chamber of Commerce, National Harbor and LA Live. • Directed public relations agency to increase brand awareness across all markets. • Prepared monthly reports tracking restaurants’ performance measurements, promotional sales, guest feedback, outreach initiatives, local store marketing plans and guest capture metrics. Show less



HelloWorld, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Sep 2011 - May 2015

  • Managed and grew existing marketing relationships with brands, publishers and agencies on behalf of clients such as American Express, Yahoo, Kraft, Sony, Kellogg’s and Ford. • Created, developed and implemented innovative marketing strategies and campaigns designed to motivate consumer behavior based on client specific challenges and objectives. • Directed a team responsible for over $2,000,000 in sales. • Led prospecting efforts to generate new business by compiling account research, developing outreach strategies, presenting thought starters and scheduling in person meetings. • Constructed interactive presentations, proposals, case studies and responses to formal RFPs. • Analyzed campaign statistics to monitor participation and make appropriate modifications as well as develop post promotion reports and future campaign recommendations. • Prepared and managed client contracts, invoices and payments. Show less



Critical Massive LLC

• Marketing Manager

  • Aug 2007 - Aug 2011

  • Organized national marketing campaigns through location selection and the management of world-renowned street artists. • Clients included: Warner Brothers, Ford and Mountain Dew. • Coordinated participation of local sponsors, street teams and radio stations for promotional events. • Clients included: Jeep, Continental Airlines, Suzuki and Tang. • Prepared experimental marketing proposals for new clients such as Sony, Toyota and Pepsi. • Created and maintained project database archives including proposals, contracts, management agreements, and images. • Drafted contracts, processed expense reports, maintained schedules and made travel arrangements for company executives and artists. Show less



Cashmere Agency

• United States
• Advertising Services
• 100 - 200 Employee

• Intern

  • Jan 2007 - Jun 2007

  • Managed college radio promotions for “Toca” album release; made initial contacts, created press releases, distributedpromotional packets and corresponded with station managers. • Scouted potential label talent through demo submissions and concert attendance. • Participated in marketing and promotions planning for album releases and artist development. • Took part in guerilla marketing efforts to increase artist exposure. • Managed college radio promotions for “Toca” album release; made initial contacts, created press releases, distributedpromotional packets and corresponded with station managers. • Scouted potential label talent through demo submissions and concert attendance. • Participated in marketing and promotions planning for album releases and artist development. • Took part in guerilla marketing efforts to increase artist exposure.



Sirius XM Radio Inc.

• Intern, The Howard Stern Show

  • May 2006 - Sep 2006

  • Screened potential guests and listeners’ phone calls for on-air participation. • Input and organized digital archives from previous shows and media clippings. • Participated in on-air broadcast of weekly “Intern Show.” • Screened potential guests and listeners’ phone calls for on-air participation. • Input and organized digital archives from previous shows and media clippings. • Participated in on-air broadcast of weekly “Intern Show.”



Sony Music Entertainment

• United States
• Musicians
• 700 & Above Employee

• Intern, Columbia and Epic Records

  • May 2005 - Sep 2005

  • Prepared media packets profiling Epic and Columbia artists for music video networks. • Planned promotional presentations for newly signed Epic and Columbia artists. • Assisted artists during live tapings and promotional appearances at music video networks. • Conducted sales analysis of signed talent by tracking artists’ video and radio plays. • Prepared media packets profiling Epic and Columbia artists for music video networks. • Planned promotional presentations for newly signed Epic and Columbia artists. • Assisted artists during live tapings and promotional appearances at music video networks. • Conducted sales analysis of signed talent by tracking artists’ video and radio plays.