Experience

Atherapy

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Senior MSK Physiotherapist

  • Apr 2022 - Present



Physio Pro LTD

• Wellness and Fitness Services

• Clinical Director

  • Jan 2017 - Mar 2022

  • Conducting all clinical work - building and maintaining a busy case load, stakeholder relationship management and administrative duties• Conducting user and competitor research to establish price points, relevant and in demand services and streamlining the consumer journey i.e. establishing an automated appointment reminder system• Auditing and implementing off-site SEO tactics, including registering directory listings inclusive of Google My Business, Yell and Bing Places for Businesses, NAP consistency and building a Google review collection• Implementing on-site SEO strategies including keyword research and application and subsequent aligning of meta-tags, meta-descriptions, H1’s and page copy with appropriate keywords• Designing, creating and maintaining a functional website using the Wordpress platform • Writing blog posts designed to capture prospective clients and build an email list through newsletter subscription utilising the Yoast SEO tool for optimising content• Successfully dealing with all aspects of running a business including maintaining accurate accounts, budgeting, medical record keeping, managing a diary, inventory, ordering PPE supplies and ensuring the compliance with governing body guidelines for safe and effective practiceAchievements • Achieving 1.39k clicks and 106k impressions for thephysiopro.com over the last 12 months • Registering 1st page placings across Google, Bing, Ask and Yahoo search engines for identified keywords • Identified a need for an online booking system to improve conversion rate between ‘interest’ to ‘action’ phases of consumer funnel through customer surveys which saw a 218% user engagement increase between 2020 and 2021• Maintaining an average 5.0 star rating across 31 Google Reviews • Building brand awareness through social media channels with specific focus to Instagram by generating a following of circa 2300



Optimi Health

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Medical / Health & Fitness Content Writer

  • Sep 2020 - Mar 2021

  Skills & Experience• Producing a variety of written content to appear across multiple channels for health tech start up Optimi Health designed to inform and educate readers and app users• Focus on writing content in an optimised way to reflect keywords and topics, applying the Co-Schedule tool to formulate engaging and unique article titles • Proofreading existing content and suggesting improvements and ideas to optimise engagement and traffic to the article • Liaising with the head of marketing to explore relevant topics using Ask the Public tool • Conducting community engagement through initiating conversation with focus group members and early adopters of the app • Attending meetings and brainstorming sessions relating to product branding, mission statement writing and content marketing strategizing



Hospital of St John and St Elizabeth

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Specialist Musculoskeletal Physiotherapist

  • Jun 2018 - Nov 2019

  Redesigning, developing and helping to drive a new musculoskeletal outpatient physiotherapy service. Redesigning, developing and helping to drive a new musculoskeletal outpatient physiotherapy service.



Bupa

• United Kingdom
• Hospitals and Health Care
• 700 & Above Employee

• Senior Physiotherapist

  • May 2015 - May 2018

  Clinical role Clinical role



Physio4Life

• United Kingdom
• Health, Wellness and Fitness
• 1 - 100 Employee

• Senior Physiotherapist

  • Sep 2012 - Dec 2014

  Clinical role Clinical role



Ryde Physiotherapy & Sports Injuries Clinic

• Junior Physiotherapist

  • Jul 2010 - Sep 2012

  Clinical role Clinical role