Sam Cass

Digital Marketing Executive at Marketing Lawyers
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Contact Information
Location
Nottingham, England, United Kingdom, UK

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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Dec 2022 - Present
    • Advertising Services
    • 1 - 100 Employee
    • Founder
      • Jan 2022 - Present
    • United Kingdom
    • Legal Services
    • 1 - 100 Employee
    • Web & Online Marketing Developer
      • Sep 2020 - Dec 2022
    • United Kingdom
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Web & SEO Specialist
      • Aug 2020 - Dec 2020

    • Marketing Executive
      • Jun 2017 - Sep 2020

      Here at Express Recruitment, I am responsible for the following:✓ Complete redesign & development of company website✓ Creating marketing plans and strategies✓ Monthly evaluations of marketing campaigns✓ SEO; Getting us to Page 1 in Google for a variety of competitive keywords and maintaining rankings✓ Google Analytics; Using data to evaluate marketing efforts and make necessary decisions within the business✓ Communicating with target audiences via email marketing, social media & content marketing✓ Managing web content✓ Optimising content for SEO purposes✓ Sourcing advertising opportunities ✓ Managing the production of marketing materials, including leaflets, posters, flyers, infographics, e-newsletters and videos✓ Writing and proofreading copy✓ Writing articles with support from recruitment consultant(s)✓ Updating social media on a daily basis✓ Paid social media campaigns✓ Arranging the effective distribution of marketing materials✓ Posting job advertisements onto job boards such as Indeed, CV Library & Reed✓ Create graphics for social media & website use✓ Technical Support throughout the business Show less

    • Internet Marketing Consultant
      • Oct 2015 - Apr 2017

      Here at Atomic Media I completed my Level 3 Social Media & Digital Marketing apprenticeship and progressed onto the Level 4 Digital Marketing Diploma. The duties I carried out at Atomic are as follows; ✓ Managed a portfolio of clients, both B2B and B2C orientated, implementing an initial SEO strategy ✓ Proposed social and content marketing strategies as well as producing and optimising content for a variety of purposes ✓ Worked on both onsite and offsite SEO, this includes link building, social awareness, brand authorship and more ✓ Became well versed on Google's process when it comes to maps listings and have handled multiple issues, including incorrect listings, duplicates, and claiming both verified and unverified listings, by contacting Google and working towards a solution with clients' support ✓ Used a variety of tools including; SEOMoz, Ahrefs, Agency Analytics and many more ✓ Developed web development/design skills including HTML, basic CSS, PHP, JavaScript ✓ Became proficient in using the Wordpress platform as a CMS system Show less

    • United Kingdom
    • Retail Office Equipment
    • Social Media & Digital Marketing Apprentice
      • Nov 2014 - Jul 2015

      At Clarke's of Nottingham, my duties were as follows: Digital Marketing. ✓ Updating social media for business (Facebook, Twitter, LinkedIn, Google+...) ✓ Holding social media events (prize draws, contests etc.) ✓ Monitoring social media efforts. ✓ E-mail marketing (offers, newsletters etc.) ✓ Search engine optimisation (SEO). Website Duties. ✓ Updating website frequently. ✓ Slight re-design of website. ✓ Linking website to social media platforms. ✓ Updating online store. Office Administration. ✓ Answering customer calls ✓ Quoting prices for customers. ✓ Invoicing. ✓ Managing product returns. Warehouse Duties. ✓ Packing delivery packages. ✓ Loading delivery vehicles. Show less

Education

  • 3aaa Apprenticeships
    Foundation degree (Level 4), Digital Marketing
    2016 - 2017
  • 3aaa Apprenticeships
    Level 3, Social Media & Digital Marketing
    2015 - 2016
  • NCN (New College Nottingham)
    Level 3 Software Development BTEC Diploma
    2013 - 2014
  • South Wolds Academy
    Secondary School, GCSE's
    2008 - 2013

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